Fairyseason Logo

In 2012, Fairyseason, an e-commerce platform from Hong Kong, emerged in the world of fast fashion. The company’s mission is to cater to the needs of the modern woman, so it sets out to deliver modern clothing and accessories straight to her closet.

Just two years after its inception, Fairyseason has forged alliances with over 200 suppliers, mostly from China, offering chic fashions at budget-friendly prices. Not stopping there, the brand expanded its range in 2015-2016, adding a variety of items ranging from stylish swimwear to sparkling jewelry.

Recognizing the importance of fast delivery in the e-commerce era, the company opened its first fulfillment center in Hong Kong in 2017, setting the stage for faster worldwide shipping. Around the same period, the company embarked on a mission to connect more closely with its European audience, creating dedicated platforms and payment solutions for regions such as the UK, France, and Germany.

The digital age called, and Fairyseason responded. Since 2018, the company has actively embraced the power of social media, collaborating with influencers on platforms like Instagram to strengthen its brand. By 2020, at the turn of the decade, their international presence had become undeniable: their customers came from 180 countries, with 85% of their orders coming from overseas.

Looking at Fairyseason in 2023, we can see that the brand continues its global march, shipping fashion favorites from several Asian branches. Two key moments in the company’s history can be highlighted: the birth of the distribution center in Hong Kong in 2017 and maneuvering on the social media chessboard as of 2018.