Fairyseason Logo

Fairyseason LogoFairyseason Logo PNG

Fairyseason: Brand overview

In 2012, Fairyseason, an e-commerce platform from Hong Kong, emerged in the world of fast fashion. The company’s mission is to cater to the needs of the modern woman, so it sets out to deliver modern clothing and accessories straight to her closet.

Just two years after its inception, Fairyseason has forged alliances with over 200 suppliers, mostly from China, offering chic fashions at budget-friendly prices. Not stopping there, the brand expanded its range in 2015-2016, adding a variety of items ranging from stylish swimwear to sparkling jewelry.

Recognizing the importance of fast delivery in the e-commerce era, the company opened its first fulfillment center in Hong Kong in 2017, setting the stage for faster worldwide shipping. Around the same period, the company embarked on a mission to connect more closely with its European audience, creating dedicated platforms and payment solutions for regions such as the UK, France, and Germany.

The digital age called, and Fairyseason responded. Since 2018, the company has actively embraced the power of social media, collaborating with influencers on platforms like Instagram to strengthen its brand. By 2020, at the turn of the decade, their international presence had become undeniable: their customers came from 180 countries, with 85% of their orders coming from overseas.

Looking at Fairyseason in 2023, we can see that the brand continues its global march, shipping fashion favorites from several Asian branches. Two key moments in the company’s history can be highlighted: the birth of the distribution center in Hong Kong in 2017 and maneuvering on the social media chessboard as of 2018.

Meaning and History

Fairyseason Logo History

What is Fairyseason?

Founded in 2012 in Hong Kong, China, Fairyseason is the quintessential shopping center for stylish women looking to keep up with the latest fashion trends. Its user-friendly online platform offers an endlessly updated collection of stylish clothing, shoes, and accessories. Fairyseason is growing globally, delighting fashion enthusiasts with its chic yet affordable range of clothing.

2012 – 2016

Fairyseason Logo 2012

2016 – 2022

Fairyseason Logo 2016

2022 – today

Fairyseason Logo

Beauty can be discreet. This is emphasized by the Fairyseason logo, which is fashionably simple, minimalist, and two-dimensional. The tall letters look elegant, and the lack of serifs makes them modern. Despite the black color, the lettering seems light and unobtrusive. The name of the online store occupies one line and consists of two words: “Fairy” and “Season .”These words are separated by a wide space, much wider than the space between the individual letters. The font is uppercase, sans-serif, even.

The wide space between the words “Fairy” and “Season” creates a pause, as if taking a breath between the words. The word “Fairy” brings to mind something magical, while “Season” hints at change or a certain time of year. The logo seems to say, “Feel the magic in every season,” but in a calm, relaxed manner.

Fairyseason color codes

Wild StrawberryHex color:#f33d96
RGB:243 61 150
CMYK:0 75 38 5
Pantone:PMS 806 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C