Limeroad Logo

Limeroad LogoLimeroad Logo PNG

Limeroad: Brand overview

In 2012, Suchi Mukherjee and Ankush Mehra founded Limeroad, an e-commerce venture headquartered in Gurugram, Haryana. Primarily focused on women’s fashion and lifestyle, this digital platform has been one of the pioneers in targeting a female-only audience in India’s burgeoning e-commerce arena.

What set Limeroad apart was its innovative concept of allowing users to create virtual albums or collections that include products from their online marketplace. This aspect of social shopping differentiated the company from its competitors. In 2015, the company achieved a significant financial breakthrough and raised a $30 million investment from well-known companies such as Lightspeed Venture Partners and Matrix Partners. In the following years, the company also received backing from influencers such as Tiger Global.

By the end of 2018, Limeroad’s product portfolio had expanded to include products for women, men, and children. However, 2020 saw a notable change in the corporate structure of the company when it came under the umbrella of V-Mart Retail Ltd. While retaining its essence as a fashion and FMCG center, the company now operates under the V-Mart signboard.

In today’s world of digital commerce, Limeroad has firmly established its place in Indian online fashion retailing. Having said that, it is worth noting that in a market teeming with giants like Myntra and Amazon, Limeroad has held its own in a market that is a testament to its resilience and innovation.

Meaning and History

Limeroad Logo History

What is Limeroad?

Limeroad, an online marketplace founded by Suchi Mukherjee and Ankush Mehra in 2012 and based in Gurugram, Haryana, has quickly established itself as the leading social shopping platform for women in India. With its innovative approach to fashion retailing, Limeroad has become the leading online store for fashionable and stylish shoppers.

2012 – 2018

Limeroad Logo 2012

2018 – 2021

Limeroad Logo 2018

2021 – today

Limeroad Logo

An online store from India specializes in selling clothing and accessories but uses a strict text logo. The logo is colored black and uses bold fonts. The only thing that gives it some cheerfulness is rounded letters with smooth curves at the ends: long at the bottom and short at the top. The dynamism emblem gives alternating wide and narrow stripes, which, in combination with the slope to the right, increase the sense of forward movement. Visually, the brand name is divided into two parts, as each begins with a capital letter.

The logo is reminiscent of a race car. The black color and bold letters give it a business-like swiftness, while the rounded curves give it a friendly honk when passing. The slope and combination of wide and narrow stripes give the impression that the car is constantly in motion, never stopping for long. The two parts of the name are like two buddies in a race car: both are important, and both need to be capitalized.

Limeroad color codes

Kelly GreenHex color:#61c435
RGB:97 196 53
CMYK:51 0 73 23
Pantone:PMS 802 C
NickelHex color:#727274
RGB:114 114 116
CMYK:2 2 0 55
Pantone:PMS 424 C