Limeroad Logo PNG
The Limeroad logo embodies style, creativity, and individuality, reflecting the company’s ambition to become a source of inspiration in fashion and lifestyle. The design emphasizes creating unique and personalized shopping experiences, offering customers fashionable solutions that allow them to express their individuality and craft a distinctive image.
Limeroad: Brand overview
In 2012, Suchi Mukherjee and Ankush Mehra founded Limeroad, an e-commerce venture headquartered in Gurugram, Haryana. Primarily focused on women’s fashion and lifestyle, this digital platform has been one of the pioneers in targeting a female-only audience in India’s burgeoning e-commerce arena.
What set Limeroad apart was its innovative concept of allowing users to create virtual albums or collections that include products from their online marketplace. This aspect of social shopping differentiated the company from its competitors. In 2015, the company achieved a significant financial breakthrough and raised a $30 million investment from well-known companies such as Lightspeed Venture Partners and Matrix Partners. The company also received backing from influencers such as Tiger Global in the following years.
By the end of 2018, Limeroad’s product portfolio had expanded to include women’s, men’s, and children’s products. However, 2020 saw a notable change in the company’s corporate structure when it came under the umbrella of V-Mart Retail Ltd. While retaining its essence as a fashion and FMCG center, it now operates under the V-Mart signboard.
In today’s world of digital commerce, Limeroad has firmly established its place in Indian online fashion retailing. It is worth noting that in a market teeming with giants like Myntra and Amazon, Limeroad has held its own in a market that is a testament to its resilience and innovation.
Meaning and History
What is Limeroad?
Limeroad, an online marketplace founded by Suchi Mukherjee and Ankush Mehra in 2012 and based in Gurugram, Haryana, has quickly established itself as the leading social shopping platform for women in India. With its innovative approach to fashion retailing, Limeroad has become the leading online store for fashionable and stylish shoppers.
2012 – 2018
2018 – 2021
2021 – today
The LimeRoad logo is designed in a text-based format, emphasizing the simplicity and practicality of the Indian online platform. It is rendered in a sleek black color, adding solidity and versatility. The font features subtle dynamics with soft curves and rounded elements at the ends of the letters. This gives the text a casual yet confident appearance, balancing professionalism with approachability.
The brand name is visually divided into two parts through the use of uppercase letters “L” and “R.” This highlights the dual concept of the name: “Lime” evokes freshness, energy, and vibrancy, while “Road” suggests a path, movement, and endless possibilities of choice. Together, they form the image of a platform offering customers unlimited options for a stylish lifestyle.
The font stands out with its contrast between thick and thin lines, creating rhythm and visual interest. The distinctive shape of the “R,” with its extended lower curve, adds dynamism to the composition. A slight rightward slant of the font enhances the sense of forward motion, while rounded corners soften the overall look, making the visual design friendly.
The black color represents confidence and stability. It is versatile, allowing the logo to look equally effective on light backgrounds in mobile applications and dark backgrounds in advertising materials.
The brand’s name reflects its essence: fresh, trendy fashion solutions. This concise yet expressive logo underscores the company’s core idea—a modern, stylish, and convenient approach to shopping.