Tidebuy Logo

Tidebuy LogoTidebuy Logo PNG

Tidebuy: Brand overview

In 2010, Tidebuy, the innovative e-commerce brainchild of entrepreneur Bin Li, emerged in bustling Beijing. The platform initially focused on women’s fashion and accessories. Its mission was simple: to deliver stylish and affordable items to the vast Chinese market.

As the brand grew, so did its ambitions. Soon, Tidebuy diversified its assortment to include electronics, home goods, cosmetics, and more. A major factor in the company’s development was the establishment of strong relationships with manufacturers and suppliers in China’s Guangdong province.

The rapid success was hard to ignore. By the mid-2010s, Tidebuy had made significant strides, with over a million unique products in its product lineup. Seeking further growth, the company secured financial support from venture capital funds and used the money to strengthen its logistics infrastructure and optimize operations.

Today, Tidebuy is an all-encompassing e-commerce platform catering to the diverse needs of Chinese consumers. The company’s growth seems unstoppable, with thousands of employees and efficient distribution centers scattered across various Chinese metropolitan areas. Guided by the vision of its founder, Bin Li, Tidebuy is constantly utilizing the latest technological advancements to improve its platform and enhance the shopping experience.

Over the decade of its existence, Tidebuy has carved a niche for itself and has become a major online shopping hub for many Mainland Chinese residents, thanks to its wide range of products and aggressive pricing strategy.

Meaning and History

Tidebuy Logo History

What is Tidebuy?

Tidebuy is a digital retail platform based in Beijing, China, offering a wide range of high-quality fashion, accessories, electronics, home and beauty products. Known for its combination of high quality and reasonable prices, this brand has built a strong reputation among shoppers.

2010 – today

Tidebuy Logo

Fashionable dresses for celebrations and parties are always in the assortment of the Chinese online store Tidebuy, recognizable by its unique logo. The brightly colored icon shows a red tag on a thin lanyard. The tag is two-color, gradient, with a white letter “t” in the middle. This letter is the first letter in the name of the online shopping site, so it stands out. The rest of the symbols are located further away and are in a different style – more formal and business-like. They are colored in black. The font is rounded, thin, sans-serif.

The red tag is like a little surprise gift, hinting that something special is inside. The gradient adds a twist, making it more dynamic. The letter “t,” done in a different style, emphasizes the beginning of the store name. This is a smart way to make it memorable. The black letters add seriousness as if this store is fashion-savvy.

Tidebuy color codes

Racing RedHex color:#d70010
RGB:215 0 16
CMYK:0 100 93 16
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C