DSD Logo


DSD: Brand overview

DSD was born in 2017. Given the youthfulness of the company, its journey was to witness several pivotal events. In the year of the company’s inception, its visionary founders, who probably had a wealth of experience in the automotive industry, envisioned DSD as a center for pioneering automotive inventions and solutions.

In its initial formative stage, DSD focused its energies on conceptualizing and bringing its cutting-edge automotive solutions to life. During this phase, the company also had to hire skilled professionals and establish its identity in the competitive environment of the automotive industry.

By 2018 or 2019, DSD introduced its debut products or services to the market, marking its first real offering. This launch was undoubtedly an important indicator of the company’s progress.

In the following half-decade, it can be assumed that DSD went through a phase of organic growth. During this period, the number of employees increased, the range of customers expanded, the product range was enriched, and it was possible to expand production capacity. In addition, strategic collaborations and alliances may have emerged along the way.

By 2023, despite its short history, DSD seems to have already carved out a niche for itself in the Spanish automotive sector. Presumably, the company’s trajectory will continue, and it will steadily pursue innovation and market expansion.

Meaning and History

DSD Logo History

2017 – 2018

DSD Logo 2017

2018 – today

DSD Logo

The logo unveiled in 2018 belongs not to the Spanish company DSD Design and Motorsport but to its hybrid supercar DSD Golem. Contrary to the initial impression, the abstract geometric shapes do not represent the two letters “D” but are actually a unique combination of “D” and “G.” Following a slightly earlier tradition, the designers kept the emblem gray. However, unlike the DSD Boreas emblem, two shades of gray are used here: dark and light.

The use of two shades of gray gives the emblem visual complexity and depth, perhaps emphasizing the complex design of the hybrid supercar. The abstract design incorporating the letters “D” and “G” serves to uniquely identify the DSD Golem model while maintaining brand continuity with DSD Design and Motorsport—the choice of gray matches the sense of luxury and sophistication typically associated with high-performance vehicles.