DSD Logo


The DSD logo, revealed in 2018, belongs not to the Spanish company DSD Design and Motorsport but to its hybrid supercar, the DSD Golem. Contrary to initial impressions, the abstract geometric shapes in the logo are not two ‘D’s but uniquely connected ‘D’ and ‘G’ letters. The emblem continues the recent tradition of utilizing gray but diverges by incorporating dark and light shades.

The logo’s blend of ‘D’ and ‘G’ ingeniously links the hybrid supercar Golem with its parent company. This union speaks to the supercar’s seamless design and high-end performance integration. The letters’ angular and sharp outlines align with the vehicle’s aerodynamic focus and cutting-edge technology. The emblem sets the tone for a brand experience that promises speed, engineering prowess, and stylistic ingenuity.

Gray, a color associated with sophistication and modernity, is prominently in the emblem. The two contrasting shades serve multiple purposes. Dark gray grounds the logo, providing stability and reliability, traits one would seek in a high-performance vehicle. Light gray, conversely, injects a level of agility and freshness, reflecting the brand’s continuous evolution and adaptability in an ever-changing automotive world. These shades collaborate to tell the story of a brand that values both tradition and innovation.

The design choice is a subtle nod to the earlier DSD Boreas emblem but with distinct differences. While the earlier symbol also relied on a gray palette, the Golem logo raises the stakes using a dual-tone approach. This hints at the brand’s commitment to elevating its design schemes and adapting to the preferences and expectations of contemporary consumers. This divergence from a monochromatic scheme to a two-toned one subtly suggests a maturation of design philosophy within the brand.

The emblem, in its carefully thought-out details and color scheme, effectively encapsulates the essence of the DSD Golem. It’s not merely a badge but a statement of the brand’s values—combining top-tier design with groundbreaking automotive performance. By forging a direct connection between the vehicle and the parent company through the intertwined ‘D’ and ‘G,’ the logo establishes an identity that is unique and deeply rooted in the brand’s heritage. This emblem serves as a succinct but powerful representation of a hybrid supercar that aims to break norms while staying true to the core principles of its creators.

DSD: Brand overview

Emerging from Spain’s automotive landscape, DSD came into existence in 2017. Given the youthfulness of this company, its journey would have witnessed a few pivotal developments. In its inception year, the visionary founders, probably with a rich automotive backdrop, envisioned DSD as a hub of pioneering automotive inventions and resolutions.

DSD would have primarily directed its energies toward conceptualizing and bringing its premier automotive solutions to life in the nascent stages after its formation. This phase would have also witnessed the company onboarding skilled professionals and crafting its identity in the competitive automotive realm.

By 2018 or 2019, DSD had introduced its debut products or services to the market, marking its first real offerings. This launch would undeniably have been a significant marker of their progress.

Over the subsequent half-decade, one can conjecture that DSD underwent an organic growth phase. This period saw the augmentation of their workforce, a broadening customer demographic, an enriched array of products, and a potential extension of their operational facilities. Additionally, forging strategic collaborations and alliances could have also dotted their journey.

Come 2023, even with its brief history, DSD seems to have carved a niche in Spain’s automotive sector. Presumably, their trajectory continues upwards, with a relentless drive towards innovation and market expansion.

Meaning and History

DSD Logo History

2017 – 2018

DSD Logo 2017

2018 – today

DSD Logo