Dulux Logo PNG
The British paint company has, of course, chosen a colorful logo. The Dulux logo conveys the brand’s specialization, main product, and concept at once. This clear style helps customers quickly understand key information and avoid mistakes when choosing a high-quality paint manufacturer.
Dulux traces its origins to 1919, when the Naylor brothers moved their varnish business from central London to Slough and built production facilities on a 30-acre site. In 1926, the company joined Imperial Chemical Industries, or ICI, a new British chemical conglomerate.
In 1931, chemist H. H. Morgan developed a new alkyd paint using DuPont’s resin technology. Older lead-based paints demanded careful application, while the new formula spread more evenly and resisted wear. The name DuLux came from DuPont and “Luxury.” The first batches appeared in 1932, though contractors doubted that an easier paint could last as long as traditional coatings.
World War II changed that view. In 1939, decorative paint production ceased, and the Slough plant began producing military coatings. After the war, buildings painted with Dulux before 1939 looked better than comparable surfaces painted with older materials. By 1949, Dulux had become the leading paint among Britain’s professional decorators. In 1953, it entered retail as more homeowners began doing repairs themselves, and Dulux became the first British paint brand advertised on television.
In 1961, the Old English Sheepdog appeared in Dulux advertising and became closely associated with the brand. During the 1970s, Dulux introduced custom color mixing, while the 1980s home-improvement boom expanded its range to thousands of shades. Crown Paints remained its main British rival. In 2008, AkzoNobel bought ICI and took global control of Dulux. In 2019, Nippon Paint acquired the rights to Dulux in Australia and New Zealand.
Meaning and History
Brand recognition is high because Dulux has millions of customers worldwide. Since the company’s inception, three logos have been presented to the target audience. All are similar, but each redesign added unique elements that made the logo more modern and attractive.
What is Dulux?
It is one of the most sought-after paint companies for a range of architectural needs, with over 90 years of history and extensive market experience.
1932 – 2001
The first version of the logo appeared shortly after the company was founded. It was a verbal inscription with an emblem located to the left. The brand name was set in an elegant font. All letters except the first were lowercase. Thick blue lines and letters gave the inscription strength and confidence. The letters feature a wave motif. The smooth, curved lines look confident and attractive. The emblem is a blue circle with a double white-and-blue outline. Inside, the abbreviation “ICI” appears in white capital letters with rounded corners. Below it are also two wavy white lines.
2001 – 2010
The first redesign simplified the logo. The company logo has been removed. You can also notice slight changes in the letter style. The letters have become taller, but the lines are much thinner.
2010 – today
The latest redesign to date has brought significant changes to the Dulux logo. The word “inscription” was set in the same font, with only minimal changes to the letterforms. The well-known Design Bridge bureau created the new logo. The main change is a new color palette that makes the image look bright and confident.
The emblem is located to the right of the name. A small blue man holds a stylized flag that extends to the left. The flag features all the colors of the rainbow, similar to paint.
An additional “let’s color” inscription appears at the bottom, made in lowercase letters with thin lines. Minimalist lines, such as the missing left side of the horizontal stroke in the letter “t,” draw attention. The color matches the main name: blue.
The new logo looks dynamic and modern. It evokes positive emotions and attracts the target audience, architects and interior designers.
Font and Colors
Rob Clark, a graphic designer, created the Dulux brand name’s unique character style. Visually, the font resembles Mart Ultra Front. However, the logo’s designer softened the corners and refined the letter outlines. The chosen font looks modern and progressive at all stages of the company’s development. All logo elements are perfectly balanced in size and letter spacing. The inscription is easy to read and attracts attention.
The logo is based on a white-and-blue color palette. However, in the latest version, we added rainbow colors to show the spectrum you can use to create an interior.