Dulux Logo

Dulux LogoDulux Logo PNG

The British paint company has, of course, choose a colorful logo. The Dulux logo simultaneously shows the specialization of the brand, its main product, and the concept. Such a capacious style allows you to convey key information to customers, and they – do not make a mistake in choosing a manufacturer of good paint products.

Dulux: Brand overview

United Kingdom
Dulux is a British company specializing in manufacturing and selling exterior and interior architectural paints. It was founded in 1931 and, during this time, has become one of the most sought-after brands worldwide, with millions of buyers every year. Dulux products interest both amateurs with little experience in creating interiors and professional architects. There is an interesting story with Dulux. Initially, only professional designers or architects bought products, and only in the 1950s did the organization decide to also move into the retail segment. In order to promote their brand, an advertisement was released in 1962, the face of which was a thoroughbred dog (Bobtail). Interestingly, the company’s advertising became so popular that this breed began to be associated with the Dulux at that time. Like any team member, the dog received a salary in the form of a year’s food supply.

Meaning and History

Dulux Logo History

Visual recognition of the brand is at a high level because Dulux customers number millions of people around the world. Since the company’s inception, three logos have been presented to the target audience. All of them are made similarly, but each new redesign added unique elements that made the logo more modern and attractive.

What is Dulux?

It is one of the most sought-after paint companies for various architectural needs, with over 90 years of history and extensive experience in the market.

1932 – 2001

ICI Dulux Logo 1932

The first version of the logo appeared a little later than the company was founded. It was a verbal inscription with an emblem located to the left. If we talk about the brand name, it was done using an elegant font. All letters, except for the first, were made in lower case. Thick lines in blue letters gave the inscription strength and confidence. A feature of this element is the wave motif in the letters. Smooth and curved lines look extremely confident and attractive.

In turn, the emblem was made in the form of a blue circle with a double white and blue outline. Inside is the abbreviation “ICI” in white capital letters with rounded corners. Below it is also two wavy white lines.

2001 – 2010

Dulux Logo 2001

The first redesign resulted in a simplification of the logo. The company logo has been removed. Also, you can notice slight changes in the style of writing letters. They have become taller, but the lines are becoming much thinner.

2010 – today

Dulux Logo

The latest redesign to date has brought significant changes to the Dulux logo. The word inscription itself was made using the same font, albeit with minimal changes in the lines of the letters. The well-known Design Bridge bureau carried out the new logo design. The main change is a new color palette that makes the image look bright and confident.

The emblem is located to the right of the name. This small blue man holds a stylized flag in his hands, expanding to the left. The flag consists of all the colors of the rainbow, which are very similar to paint.

An additional “let’s color” inscribed appeared at the bottom, made in lowercase letters with thin lines. Minimalism in lines, such as the absence of the left side of the horizontal stripe in the letter “t,” attracts attention. The color is identical to the main name, namely blue.

The new logo looks dynamic and modern. It evokes positive emotions and attracts the target audience’s attention, namely architects and interior designers.

Font and Colors

Dulux Symbol

Rob Clark, a graphic designer, created the unique writing style of the characters in the Dulux brand name. Visually, the font used is reminiscent of Mart Ultra Front. However, the logo’s author has worked on softening the corners and making the outlines in the letters more refined and elegant. The chosen font looks modern and progressive at all stages of the company’s development. All parameters in the logo are perfectly balanced both in terms of size and spacing between letters. The inscription is easy to read and attracts attention.

The basis of the logo is a white and blue color palette. However, in the last version, all the rainbow colors were added to show the spectrum of colors with which you can create an interior.

Dulux color codes

Dark SapphireHex color:#162667
RGB:22 38 103
CMYK:79 63 0 60
Pantone:PMS 280 C
AeroHex color:#68b5e7
RGB:104 181 231
CMYK:55 22 0 9
Pantone:PMS 298 C
Middle Green YellowHex color:#97bd52
RGB:151 189 82
CMYK:20 0 57 26
Pantone:PMS 367 C
Dandelion YellowHex color:#ece13c
RGB:236 225 60
CMYK:0 5 75 7
Pantone:PMS 604 C
GambogeHex color:#e09f24
RGB:224 159 36
CMYK:0 29 84 12
Pantone:PMS 130 C
Fire BrickHex color:#ae1e1f
RGB:174 30 31
CMYK:0 83 82 32
Pantone:PMS 485 C
Red BrownHex color:#a12322
RGB:161 35 34
CMYK:0 78 79 37
Pantone:PMS 7626 C