Duravit Logo PNG
The German interior design company has a very conceptual logo. It is stylish, unusual, and distinctive. Its clear lines, smooth strokes, and sharp transitions make it stand out. The designers perfectly balanced the elements to reflect the brand’s striking personality.
Duravit began in 1817 in Hornberg, Germany, when Georg Friedrich Horn received permission to open a pottery workshop in the Black Forest. For decades, the factory made everyday ceramic goods, plates, pots, and bowls, for the regional market in southern Germany.
In 1906, the business was reorganized as Steingutfabrik Hornberg Aktiengesellschaft. During the early 20th century, it moved into sanitary ceramics, adding washbasins, bidets, and toilets. In 1950, production shifted from earthenware to sanitary porcelain, a stronger and more hygienic material. In 1960, the company introduced the Duravit name for its sanitary products.
The brand’s modern direction took shape in the 1980s, when bathroom design became a serious selling point. Duravit began working with designer Dieter Sieger and expanded beyond ceramic fixtures into bathroom accessories. In 1991, it acquired the French company Céramique de Bischwiller. In 1994, Duravit began collaborating with Philippe Starck, resulting in the Starck 1 collection, with forms inspired by historic washing objects such as buckets, tubs, and basins.
Duravit expanded internationally. It opened Duravit USA in 1996, bought Egypt’s MISR TECH in 1999, created a joint venture near Chongqing in 2003, and opened a Chinese production complex in 2005. It later expanded into Tunisia, India, and Shanghai. In the global sanitary ceramics market, Duravit competed with Villeroy & Boch. By its 200th anniversary in 2017, the company had 11 factories, more than 7,000 employees, and sales in over 130 countries.
Meaning and History
Duravit is one of the best manufacturers of sanitary ware. The brand works not only in Germany. Its products are delivered to many other countries, which confirms the high level of product quality. But the company does not stop there. New technologies are constantly introduced into production, furniture is tested, and employees look for the most reliable materials to manufacture goods. The visual identity fully reflects the desire for development and improvement.
The emblem features the brand name and an unusual figure resembling a rocket. Such an icon symbolizes the desire to rise, gain new positions in the market, and achieve new milestones in their field. Another element that symbolizes progressiveness is the stylish font. It is characterized by straight, thin lines and the distinctive shapes of the letters A and V. They have elongated tails, making the concept more modern and expressive.
What is Duravit?
Duravit is a world-famous bathroom brand. It became famous for the excellent quality of its products and their distinctive style. Many outstanding designers worked on the presented models. These are Phoenix Design, Philippe Starck, Matteo Thun, Frank Huster, and others. They have created stylish designs for many products (including whirlpool systems, bathroom furniture, shower trays, accessories, wellness systems, and shower toilets).
The first Duravit product was produced in 1817. At that time, the brand mainly manufactured toilet bowls and sinks. The products gained considerable popularity for their excellent performance. This success inspired the company to expand its range, and soon its catalog included furniture and accessories for bathroom and shower cabins. Despite internal changes, the brand’s visual identity has remained unchanged.
From its founding to today, Duravit has produced products under a single logo. It consists of several components that perfectly highlight the core principles and values. The perfectly matched color scheme reflects reliability and professionalism; the graphic element, interpreted differently, conveys progressiveness and high quality; and the stylish typeface emphasizes a desire for innovation. One of the logo’s main features is an ambiguous figure that complements the name.
It lacks a clear definition, so it can be interpreted in different ways. The first option includes a bird symbol, which signifies high-quality goods. In addition, the graphic symbol resembles an upward-pointing rocket. In this case, the desire for product improvement and the achievement of goals are emphasized. Stylish neutral colors complement the overall concept. The selected color scheme suits Duravit’s field of activity and symbolizes reliability, professionalism, and trust.
Font and Colors
The Duravit logo combines a subtle, expressive typeface with light, unobtrusive shades. A clean Futura Pro Heavy font was used to create the central element that denotes the company name. Almost all word signs have the characteristic features of this format. The exceptions are two letters: V and A. They stand out against the background because of their unusual execution.
Both symbols have elongated tails and pointed tops. This design resembles a font from the KAPITAL family. Combining the two formats makes the emblem especially elegant and sophisticated, adding expressiveness. The original font is complemented by a beautiful blue-and-white color palette. The selected shades harmonize and evoke associations of trust, integrity, and security.