Dyper, a brand of diapers made from more natural materials, completely revamped its image, moving away from a dry, almost sterile presentation. After the update, the brand became warmer, livelier, and more closely aligned with the theme of childhood. The new style was developed by the British studio Better.
From its earliest days, Dyper has focused on gentle ingredients and an eco-friendlier approach. The diapers are made from bamboo, are free of many unwanted additives, and have lower plastic content than those of many mass-market competitors. Previously, the product’s benefits were lost behind an overly austere presentation, devoid of emotion and everyday warmth.
The new logo completely transforms the brand’s style. Large, rounded letters with slightly pointed edges combine softness with inner composure. The letter “y” is set lower than the others and resembles a diaper silhouette. The result is playful, appropriate, and closely tied to the product itself. The bright yellow background adds light and a cheerful mood to the image.
Alongside the logo, Babyverse introduced its own world, built on simple shapes and botanical motifs. Through them, the brand subtly conveys its connection to the natural origins of its products. The mascot, Frankie, has also been updated. Now the character looks friendlier and is more easily accepted by parents and children.
The company wants to stand out more in the premium segment, where the competition for attention is fierce. The new image better conveys the company’s values and helps the brand come across as lively without being overly formal. In this form, Dyper is closer to the family and the child, and to the theme of caring for the world around us.