Earth Rated Logo PNG
Earth Rated logo makes pet care convenient and safe for people and the planet. The company started by producing eco-friendly products for dog owners using recyclable materials. Its products have become popular among those who value convenience and care about the environment, helping to make pet care comfortable and eco-friendly.
Earth Rated: Brand overview
| Founded: | 2009 |
| Website: | earthrated.com |
In 2009, in the heart of Ferndale, Michigan, David Asprea established an enterprise known as Earth Rated. His prime objective in establishing this company was to conceive pet care solutions that are not only natural and non-hazardous but also sustainable. The idea was to simplify pet care tasks and make them environmentally responsible.
Just a year later, in 2010, Earth Rated introduced its inaugural product—PoopBags. These were biodegradable and compostable pet waste bags produced from plant-based resources. The innovation was in response to the pressing ecological issue of approximately 2 million tons of plastic dog waste bags ending up in landfills yearly in the US.
Two years later, in 2012, Earth Rated created its range of natural enzymatic pet odor and stain eliminators known as P.U./O.U.TM Stain & Odor Removers. These products were free from any severe chemicals or concealing scents.
Over the ensuing years, Earth Rated diversified its product offering. In 2015, it launched a dog shampoo bar and an eco-conscious pet de-shedding tool the following year. In 2018, they added plant-based dog poop scoopers to their list.
In 2019, a pivotal turn occurred when Guardian Pet Brands, a company renowned for its all-natural pet products, acquired Earth Rated. This acquisition allowed Earth Rated to boost its distribution and introduce its environmentally responsible pet care solutions into mainstream retail chains across the US and Canada.
Today, Earth Rated boasts a diverse portfolio of over 50 home and pet care products. These are available through major retailers, including Amazon, Target, Walmart, and Petco, as well as independent pet stores.
Earth Rated remains steadfast in its commitment to preserving the environment. It continues to innovate in creating non-toxic plant and mineral-based formulations for a better, safer choice for pets, their owners, and the environment. Proudly manufactured in the US, their products are never tested on animals.
Meaning and History
What is Earth Rated?
Earth Rated is an American company that enhances the lives of dogs and their owners. It manufactures various pet care products and toys for them. Its product range mainly includes bags for clean-up, wipes, and play accessories for dogs designed for various interactions. The brand was launched in 2009.
2009 – 2023
2023 – today
The Earth Rated logo is a visual ode to nature and care, blending eco-friendliness with modern design. The foundational green color evokes associations with nature and sustainability. This shade serves as a reminder that every aspect of the brand is part of a dialogue with the environment.
The font embodies softness and friendliness in its purest form. The rounded lines of the letters create a sense of warmth and approachability, inviting collaboration. All letters are lowercase, giving the text a light and effortless feel. The standout feature is the letter “e,” with its diagonal cut adding a touch of originality, turning the text into a design element worth examining.
Between the “t” and “h,” a tiny silhouette of a dog is hidden. This subtle detail is a gentle hint: the brand is about pets, the joy they bring, and the care they deserve. This element adds an emotional layer to the logo, fostering warmth and connection with its audience.
The text is split into two levels: “earth” on top, symbolizing global responsibility, and “rated” below, signifying high-quality standards. This separation highlights the balance between a grand idea and its practical implementation.
Earth Rated has crafted a logo that speaks for itself. It conveys that caring for nature and pets can be stylish and meaningful. Every element—from the color to the hidden silhouette—creates a brand image that makes the world cleaner, kinder, and warmer.
