Earth Rated Logo

Earth Rated LogoEarth Rated Logo PNG

Earth Rated logo is a captivating visual identity for the American company, blending elements of nature and domestic charm. The blend of nature’s charm and the affectionate representation of a pet dog creates a logo that’s aesthetically pleasing and deeply resonant with values likely central to the company’s identity. It stands as a symbol of commitment, care, and connection, representing the brand’s soul.

Green Color: The logo’s predominant green hue immediately brings to mind an association with nature, organic elements, and environmental consciousness. It reflects the brand’s commitment to sustainable practices and promoting eco-friendly products or services.

Smooth Curves: The gentle, rounded curves in the logo design infuse it with a soft and approachable feel. This artistic choice resonates with the warmth and comfort often accompanying a connection to nature and living things.

Pet Dog in Negative Space: Within the negative space formed by the letters “t” and “h” and their legs, a friendly dog appears, looking left and wagging its tail. This clever use of space provides a delightful visual surprise and emphasizes the brand’s close relationship with animals, particularly dogs. It appeals to pet owners and animal lovers, suggesting a compassionate and caring approach.

Two-Line Composition: The name is broken into two lines of identical length, arranged with balance and symmetry. This layout adds to the harmony of the design, reinforcing the feeling of equilibrium, stability, and trustworthiness that the brand aims to project.

Lowercase, Bold, Rounded Typeface: The choice of a grotesque, rounded typeface with large, bold, lowercase letters contributes to the logo’s friendly and modern look. The form and weight of the letters make them both striking and inviting, perfectly complementing the other design elements.

Uniquely Cut “e”: The original cut of the “e” with a slight right-leaning diagonal slant adds a touch of individuality and dynamism. This subtle detail infuses the design with energy and movement, making it more engaging and memorable.

Alignment with Brand Values and Target Audience: The overall composition and design elements align well with what is assumed to be the brand’s values and target audience. It appeals to those who value nature, sustainability, and animal companionship and likely represents a company focused on environmentally responsible pet products.

Communication of Brand Personality: The design communicates a friendly, welcoming, and caring personality. It tells a story of connection with nature and the animals we share our lives with. This likely resonates with the company’s mission to provide products or services that enhance the bond between humans and their pets while being conscious of the environment.

Visual Identity and Market Positioning: By using recognizable and meaningful visual cues, the logo establishes a unique position in the market. It’s not just a name; it’s a visual story that helps the brand stand out from competitors, building an emotional connection with its audience.

Potential Applications and Versatility: The design’s simplicity and elegance mean it can be easily adapted for various applications, from packaging to advertising. Its versatile nature ensures it remains effective across different mediums and contexts.

In conclusion, the Earth Rated logo is a thoughtfully crafted visual art that effectively encapsulates the brand’s essence. Its combination of color, shape, typography, and imagery conveys a strong, clear message that appeals to a specific audience.

Earth Rated: Brand overview


In 2009, in the heart of Ferndale, Michigan, David Asprea established an enterprise known as Earth Rated. His prime objective in establishing this company was to conceive pet care solutions that are not only natural and non-hazardous but also sustainable. The idea was to simplify pet care tasks and make them environmentally responsible.

Just a year later, in 2010, Earth Rated introduced its inaugural product—PoopBags. These were biodegradable and compostable pet waste bags produced from plant-based resources. The innovation was in response to the pressing ecological issue of approximately 2 million tons of plastic dog waste bags ending up in landfills yearly in the US.

Two years later, in 2012, Earth Rated ventured into creating its own range of natural enzymatic pet odor and stain eliminators known as P.U./O.U.TM Stain & Odor Removers. These products were free from any severe chemicals or concealing scents.

Over the ensuing years, Earth Rated diversified its product offering. In 2015, it launched a dog shampoo bar and an eco-conscious pet de-shedding tool the following year. In 2018, they added plant-based dog poop scoopers to their list.

In 2019, a pivotal turn occurred when Guardian Pet Brands, a company renowned for its all-natural pet products, acquired Earth Rated. This acquisition allowed Earth Rated to boost its distribution. It allowed the company to introduce its environmentally responsible pet care solutions into mainstream retail chains across the US and Canada.

Today, Earth Rated boasts a diverse portfolio of over 50 home and pet care products. These are available through major retailers, including Amazon, Target, Walmart, and Petco, as well as independent pet stores.

Earth Rated remains steadfast in its commitment to preserving the environment. It continues to innovate in creating non-toxic plant and mineral-based formulations for a better, safer choice for pets, their owners, and the environment. Proudly manufactured in the US, their products are never tested on animals.

Meaning and History

Earth Rated Logo History

What is Earth Rated?

Earth Rated is an American company that enhances the lives of dogs and their owners. It manufactures various pet care products and toys for them. Its product range mainly includes bags for clean-up, wipes, and play accessories for dogs designed for various interactions. The brand was launched in 2009.

2009 – 2023

Earth Rated Logo 2009

2023 – today

Earth Rated Logo