EasyJet Logo PNG
This air carrier’s visual identity is clear and simple. EasyJet chose a simple logo to convey that it is a budget airline with services available to everyone. Soft lines and rounded letters are designed to build customer trust.
Greek-Cypriot entrepreneur Stelios Haji-Ioannou founded EasyJet in 1995, and it is based at London Luton Airport. The airline entered the British market with a low-cost model focused on lower fares, shorter flight times, and a simplified onboard service. It began flying on October 18, 1995, from Luton to Glasgow and Edinburgh using two leased Boeing 737-200 aircraft.
In 1996, EasyJet bought its first aircraft and opened international routes to Amsterdam, Nice, and Barcelona. In 1998, the company entered Switzerland by acquiring a 40% stake in TEA Basel, which later became EasyJet Switzerland. By the end of the 1990s, EasyJet had moved from a small UK carrier to a growing European budget airline.
In 2000, EasyJet listed on the London Stock Exchange, raising capital to fund expansion. In 2002, it acquired Go Fly, strengthening its position in the UK low-cost market. In 2003, the airline ordered 120 Airbus A319 aircraft. It began a gradual shift from Boeing to Airbus, supporting a wider route network and lower operating costs.
The next stage focused on European hubs and leisure routes. In 2007, EasyJet opened a base at Milan Malpensa, and in 2008 it acquired GB Airways, expanding its Gatwick flights to holiday destinations. Carolyn McCall became CEO in 2010, and in 2013, EasyJet joined the FTSE 100. In 2015, the airline carried 700 million passengers. In 2017, it created EasyJet Europe to protect its EU operations after Brexit. By 2019, its fleet had grown to more than 330 aircraft, serving over 1,000 routes in 30 countries.
Meaning and History
Visual brand recognition is high because more and more passengers prefer cheap flights that save significant money. Moreover, EasyJet was created relatively recently, so it continues to run an active advertising campaign. Consequently, thousands of potential passengers see the low-cost airline’s logo every day. Over 25 years of EasyJet’s presence in the air travel market, one version of the logo has been introduced to the target audience. It hasn’t changed much over time; bright colors and a short name have stayed in customers’ minds.
What is EasyJet?
It is one of the world’s largest low-cost carriers. Millions of people buy tickets for its flights each year because of competitive prices and high-quality service. EasyJet continues to grow rapidly, as shown by its rising profits.
1995 – today
EasyJet’s self-identity and uniqueness are its main features. Friendly colors and a pleasant name evoke friendly emotions among potential customers of the low-cost airline. Typically, the wordmark is white on an orange background. The name uses a classic, bold serif font with rounded letterforms. It looks very modern and harmonious.
Another feature of the logo is that the only capital letter is not the first “E” but the “J” in the middle. Thus, references to symbolism and visual illusions are demonstrated. The company aims to show motion directly related to the aircraft’s movement. This choice suits the airline.
Sometimes, the low-cost airline EasyJet uses an icon featuring a lowercase “e” identical to the one on the logo. The emblem is inside an orange circle. This option is used on the airline’s official website and other resources.
White letters on an orange background effectively contrast and pique the target audience’s interest.
Font and Colors
The EasyJet wordmark uses a classic, bold serif font with thick letter lines. The name is easy to read and attracts users seeking the lowest possible flight price.
A muted but quite bright shade of orange looks appropriate and progressive. The company uses white letters on an orange background or orange symbols on a white background. In any case, light colors evoke positive emotions. Desaturation and multiple shades let EasyJet place the logo on almost any surface.