EasyJet Logo PNG
The visual identity of this air carrier is clear and simple. EasyJet chose a simple logo to convey that it is a budget airline with services available to everyone. Soft lines and rounded letters are designed to create trust among customers.
EasyJet: Brand overview
EasyJet was founded in 1995 by Greek-Cypriot entrepreneur Stelios Haji-Ioannou and is based at London Luton Airport. The airline entered the British market with a low-cost model focused on lower fares, shorter flight times, and a simplified onboard service. Its first flights began on October 18, 1995, from Luton to Glasgow and Edinburgh, using two leased Boeing 737-200 aircraft.
In 1996, EasyJet bought its first aircraft and opened international routes to Amsterdam, Nice, and Barcelona. In 1998, the company entered Switzerland by acquiring a 40% stake in TEA Basel, which later became EasyJet Switzerland. By the end of the 1990s, EasyJet had moved from a small UK carrier to a growing European budget airline.
In 2000, EasyJet listed on the London Stock Exchange, raising new capital for expansion. In 2002, it acquired Go Fly, strengthening its position in the UK low-cost market. In 2003, the airline ordered 120 Airbus A319 aircraft. It began a gradual shift in the fleet from Boeing to Airbus, supporting a wider route network and lower operating costs.
The next stage focused on European hubs and leisure routes. In 2007, EasyJet opened a base at Milan Malpensa, and in 2008 it acquired GB Airways, expanding its Gatwick flights to holiday destinations. Carolyn McCall became CEO in 2010, and in 2013, EasyJet joined the FTSE 100. In 2015, the airline carried 700 million passengers. It created EasyJet Europe in 2017 to protect its EU operations after Brexit. By 2019, its fleet had grown to more than 330 aircraft, serving over 1,000 routes in 30 countries.
Meaning and History
Visual brand recognition is high as more and more passengers prefer cheap flights that save significant amounts of money. Moreover, EasyJet was created relatively recently, so it continues to run an active advertising campaign. Consequently, thousands of potential passengers see the low-cost airline’s logo every day. Over 25 years of EasyJet’s presence in the air travel market, one version of the logo has been introduced to the target audience. It did not change much during this time; bright colors and a short name stayed in customers’ minds.
What is EasyJet?
This is one of the largest low-cost carriers in the world. Millions of people annually buy tickets for this company’s flights, thanks to competitive prices and high-quality service. EasyJet continues to develop rapidly, as evidenced by its growing profits.
1995 – today
EasyJet’s self-identity and uniqueness are its main features. Friendly colors and a pleasant name evoke friendly emotions among potential customers of the low-cost airline. As a rule, this is a white-word inscription depicted on an orange background. The name used a classic bold serif font with rounded corners in the letters. It looks very modern and harmonious.
Also, one feature of the logo is that the only capital letter is not the first “E” but “J,” which is in the middle. Thus, references to symbolism and visual illusions are demonstrated. The company is trying to demonstrate motion directly related to the aircraft’s motion. This choice can be considered adequate for the airline.
Sometimes, the EasyJet low-cost airline uses an icon featuring a lowercase letter “e” that is identical to the one shown on the logo. The emblem is inside an orange circle. This option is used on the airline’s official website and other resources.
White letters on an orange background effectively contrast and arouse interest among the target audience.
Font and Colors
The EasyJet wordmark used a classic, bold serif font with thick letter lines. The name is easy to read and attracts the attention of interested users seeking the lowest possible flight price.
A muted but quite bright shade of orange looks appropriate and progressive. The company uses white letters on an orange background or orange symbols on a white background. In any case, light colors evoke positive emotions. Desaturation with many shades allows EasyJet to place the logo on almost any surface.