EasyJet Logo

EasyJet LogoEasyJet Logo PNG

The visual identity of this air carrier is clear and simple. EasyJet chose a simple logo to show that they are a budget company with services available to everyone. Soft lines and rounded letters are designed to create trust among customers.

EasyJet: Brand overview

Founded:March 1995
Founder:Stelios Haji-Ioannou
London Luton Airport, Luton, England, UK
EasyJet is a British airline that was established in 1995 by Greek Cypriot entrepreneur Stelios Haji-Ioannou. It is one of the largest European low-cost airlines. The company has its base at London Luton Airport. Today, EasyJet provides both domestic and international flights to over 300 destinations. The company owns 169 aircraft and transports about 50 million people a year. The number of employees of the low-cost airline is about 12 thousand people, and the net profit is over 420 million pounds.

Meaning and History

EasyJet Logo History

Visual brand recognition is high as more and more passengers prefer cheap flights that can save significant amounts of money. Moreover, EasyJet was created relatively recently, and therefore an active advertising campaign continues. Consequently, thousands of potential passengers see the logo of the low-cost airline every day. Over 25 years of EasyJet’s presence in the air travel market, one version of the logo has been introduced to the target audience. It practically did not change during this time, and bright colors and a short name remained in customers’ minds for a long time.

Self-identity and uniqueness of the logo is the main feature of EasyJet. Friendly colors and a pleasant name evoke friendly emotions among potential customers of the low-cost airline. As a rule, this is a white word inscription depicted on an orange background. The name used a classic bold serif font with rounded corners in the letters. It looks very modern and harmonious.

What is EasyJet?

This is one of the largest low-cost carriers in the world. Millions of people annually buy tickets for the flights of this company, thanks to an adequate price and quality service. EasyJet airlines continue to develop rapidly, as evidenced by the rapid growth of profits.

Also, one of the features of the logo can be considered that the only capital letter is not the first “E” but “J,” which is in the middle. Thus, references to symbolism and visual illusions are demonstrated. The company is trying to demonstrate movement that is directly related to the movement of the aircraft. This choice can be considered adequate for the airline.

Sometimes the EasyJet low-cost airline also uses an icon with a lowercase letter “e,” which is completely identical to the one shown on the logo. The emblem is inside an orange circle. This option is used on the airline’s official website and other resources.

White letters on an orange background effectively contrast with each other and arouse interest among the target audience.

Font and Colors

EasyJet Symbol

The EasyJet wordmark used a classic bold serif font with thick lines in the letters. The name is easy to read and attracts the attention of interested users who want to purchase a flight ticket at the lowest price.

A muted, but at the same time, quite a bright shade of orange looks appropriate and progressive. The company uses white letters on an orange background or orange symbols on a white background. In any case, light colors evoke positive emotions. Desaturation with many shades allows EasyJet to place the logo on almost any surface.

EasyJet color codes

OrangeHex color:#ff6600
RGB:255 102 0
CMYK:0 60 100 0
Pantone:PMS Bright Orange C