The Elizabeth Arden logo is the door to the world of beauty and youth. The emblem shows that the company has secret knowledge that it puts into its recipes. The brand is able to work miracles, and customers can experience this firsthand by opening the cherished door.
Elizabeth Arden: Brand overview
Founded: | 1910 |
Founder: | Elizabeth Arden |
Headquarters: | Miramar, Florida, United States |
Website: | elizabetharden.com |
Meaning and History
After a series of sales and purchases, the company has not lost its own identity, reflected in the logo. From the very beginning, she focused on the red door, behind which the whole world is hidden – perfect and beautiful. It’s just that her image is used to celebrate the day spa called Elizabeth Arden Red Door Salons. The trademark had no other variants of the logo.
The logo consists of graphic and text parts, which are of equal importance. They reflect the same information – they demonstrate the original brand. In the most conspicuous place (top and center), there is a red door. It is a vertical rectangle with six miniature geometric shapes – door panels. Each of them is outlined with a white stripe. Below is the company’s name, “Elizabeth Arden,” made in a classic style: the first letters are uppercase, the rest are lowercase. There is a small inscription “New York” under it.
What is Elizabeth Arden?
Elizabeth Arden is a cosmetics company from the United States that was established in 1910 and gradually transformed into a fashion empire. It offers perfumes and skincare products. Currently, the brand is owned by Revlon. The headquarters is located in Miramar, Florida.
Elizabeth Arden: Interesting Facts
Elizabeth Arden, originally Florence Nightingale Graham, founded a cosmetic brand epitomizing luxury, innovation, and women’s empowerment.
- Origins: Born in 1884 in Canada, she chose the name “Elizabeth Arden” for her business, drawing inspiration from literature and a love for the name Elizabeth.
- Red Door Salon: Her first spa, opened in New York City in 1910, featured a distinctive red door, setting a standard for luxury beauty. This iconic red door symbolized the global expansion of Elizabeth Arden Salons.
- Beauty Innovations: Arden was a trailblazer in the beauty industry, introducing American women to eye makeup and the concept of makeovers.
- Holistic Beauty: Advocating for a holistic approach, Arden’s spas offered comprehensive services to promote overall body health, including exercise and nutrition, alongside beauty treatments.
- Women’s Empowerment: During World War II, she created products for military women, including the Montezuma Red lipstick, designed to match the red in their uniforms, demonstrating her commitment to empowering women.
- Scientific Approach: Arden pioneered the use of scientific methods in skincare, creating products like the famous “Eight-Hour Cream” with the help of chemists.
- Global Presence: Elizabeth Arden was instrumental in expanding her brand worldwide, establishing it as a global cosmetics empire.
- Fragrances: The brand launched its first fragrance, Blue Grass, in 1934, marking the beginning of a successful perfume line.
- Legacy: Passing away in 1966, Arden’s legacy endures through her brand, which continues to lead in skincare, makeup, and fragrances, upholding her holistic beauty philosophy.
Elizabeth Arden was a visionary, melding beauty with wellness and scientific innovation. She significantly impacted the cosmetics industry and continues to inspire through her brand’s enduring success and dedication to women’s beauty and empowerment.
Font and Colors
For the brand’s name, the designers used a large print – traditional, but in an original design. They made the upper serifs of “l”, “b”, “h”, “d” straight. The lower serifs were added to the same letters, which are usually not visible. The second inscription is more strict: it is made with a smooth chopped typeface. The palette of the emblem is contrasting: it contains white, red, and black.
Elizabeth Arden color codes
Red | Hex color: | #e7111e |
---|---|---|
RGB: | 231 17 30 | |
CMYK: | 0 93 87 9 | |
Pantone: | PMS Bright Red C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |