Elizabeth Arden is a key brand of the American fashion industry, founded in 1910 by the businesswoman Elizabeth Arden, who named it by her name. It is now a subsidiary of cosmetic giant Revlon, Inc. and is engaged in the production of perfumes, care, and decorative products.
Meaning and History
After a series of sales and purchases, the company has not lost its own identity, reflected in the logo. From the very beginning, she focused on the red door, behind which the whole world is hidden – perfect and beautiful. It’s just that her image is used to celebrate the day spa called Elizabeth Arden Red Door Salons. The trademark had no other variants of the logo.
The logo consists of graphic and text parts, which are of equal importance. They reflect the same information – they demonstrate the original brand. In the most conspicuous place (top and center), there is a red door. It is a vertical rectangle with six miniature geometric shapes – door panels. Each of them is outlined with a white stripe. Below is the company’s name, “Elizabeth Arden,” made in a classic style: the first letters are uppercase, the rest are lowercase. There is a small inscription “New York” under it.
Font and colors of the Emblem
For the brand’s name, the designers used a large print – traditional, but in an original design. They made the upper serifs of “l”, “b”, “h”, “d” straight. The lower serifs were added to the same letters, which are usually not visible. The second inscription is more strict: it is made with a smooth chopped typeface. The palette of the emblem is contrasting: it contains white, red, and black.