Elko Logo PNG
The Elko logo marked the company’s start, beginning with computer component trading and eventually evolving into a leading IT product distributor. The first deal with major manufacturers was a keystone that opened the door to further growth and strengthened its market position.
In 1993, four enterprising IT students founded Elko in Riga, Latvia. Initially, they assembled and sold computer components in the local market. The company quickly gained momentum when, in 1994, it signed its first distribution agreements with industry titans such as Seagate and Samsung. This important move catalyzed Elko’s rapid growth.
Four years later, in 1998, Elko expanded by opening a branch office in Lithuania. This was soon followed by expansion in Ukraine in 1999 and Slovakia in 2000. In 2005, to support its expansion, the company established the holding ELKO Grupa AS. In 2007, Elko led the Latvian business, surpassing USD 1 billion in annual revenue, a first for a Latvian company.
In 2013, the company entered the Kazakhstan market, and two years later, it was admitted to the prestigious Global Technology Distribution Council. In 2017, the company acquired Scandinavian distributor Gandalf, which gave it entry into the lucrative Scandinavian market. Even amid the turmoil of a global pandemic, Elko achieved a record $2.2 billion in revenue in 2021.
Today, the company is present in 31 European and Central Asian countries and employs more than 1,100 people. Elko has become one of the region’s most powerful IT and consumer electronics distributors.
Meaning and History
1993 – 2003
2003 – 2018
2018 – today
The ELKO logo features a concise, impactful design with careful attention to detail. Its style emphasizes geometric precision and clarity of form, reflecting the company’s professionalism and modern approach.
The top line features the name “ELKO” in uppercase, set in a clean, geometric font. The letters are straight and symmetrical, emphasizing angles and balance. The standout feature is the letter “K,” with its right portion in blue. This element resembles an arrow, symbolizing forward movement, progress, and a focus on innovation. This detail adds dynamism to the logo and highlights the brand’s ambition. The letter “E” features a shortened central stroke shaped like a rectangle that appears to float separately. This design choice adds lightness and originality, emphasizing the company’s differentiation.
The bottom line features the slogan “Grow Smarter,” written in a thin, understated font. Its professional style balances the bold, angular letters in the top line. The text is aligned, creating a harmonious and aesthetically pleasing composition. The color palette combines gray and blue. The primary gray tone conveys stability, reliability, and professionalism, while the bright blue accent adds energy and underscores the company’s innovative focus.
The name evokes associations with technological solutions and a thoughtful business approach. The slogan “Grow Smarter” emphasizes the brand’s core idea: smart, efficient growth through advanced technology and innovation.
The ELKO emblem is minimalist, making it versatile and contemporary. The simple forms, combined with bold accents, convey the company’s determination and create a modern, memorable image.