Elseve is one of the L’Oreal company lines, which has existed since 1909 and is a leading representative of the global fashion market. The headquarters of the firm is located in Clichy (France). The founder of the brand is Eugene Paul Louis Schueller.
Meaning and History
The logo is completely textual and consists of one word – “Elseve.” The name of the series was chosen on purpose because the parent company manufactures a range of products. And to group it, it gives a separate name to all the lines. This represents the category of hair and scalp care products. Since its inception, it has only had one logo.
There is no graphic art in the logo – only text. Therefore, from the drawn elements’ point of view, only the diacritical mark of the letter “e” can be noted. It is depicted as an inverted comma, with one side thickened and the other pointed.
Font and Colors of the Emblem
The letters don’t have the usual corners. Thanks to this design technique, each symbol is perceived as a strand of hair: now straight, now twisted, now with a half-curl. This is done on purpose to emphasize the purpose of the line. The emblem color is monochrome and consists of a combination of black (lettering) and white (background).