Emerson Electric Logo PNG
A manufacturer of electrical equipment has to maintain the image of a company that strives for progress. That’s why designers ensured the Emerson Electric logo was synonymous with innovation, cutting-edge technology, and development. It is not directly related to any product but has an abstract design.
Emerson Electric: Brand overview
| Founded: | 1890 |
| Founder: | John W. Emerson |
| Headquarters: | Ferguson, Missouri, U.S. |
| Website: | emerson.com |
Emerson Electric is a global enterprise with over 200 manufacturing sites in America and other countries. The scale of activity is so large that the Fortune 500 magazine included it in the list of the largest corporations in the world. The main specialization of a large company is the development of technological solutions for consumer, industrial, and commercial markets.
The product range includes refrigeration units, heating equipment, control systems, etc. The world-famous brand’s visual identity is based on a thematic logo, which is a confident and powerful image. It includes a symbol associated with the line of business and an impressive brand name.
Meaning and History
Emerson Electric has achieved incredible results in engineering and technology. It is a real transnational corporation that has more than 100 enterprises in the United States of America and about the same number of sites in other countries. The company has several achievements in producing modern high-tech equipment in various industries.
Many important events in Emerson Electric’s history also influenced its visual identity. The most important of them led to the change of the old logo to a modern version, which is still used today. It was created based on an original design solution that provides stylish elements that do not lose their relevance. Among them is an unusual geometric figure with a special meaning and a massive inscription indicating the company’s name.
What is Emerson Electric?
Emerson Electric is one of the world’s largest corporations producing electrical equipment and engineering solutions. Currently, it is located in the USA (Missouri), and individual production facilities are also located in other countries. Emerson Electric factories produce high-quality air conditioning, heating, automated, and refrigeration systems.
Old
Its future president, John Wesley Emerson, laid the basis for the future transnational corporation. In 1890, he created the Emerson Electric Manufacturing Co. It produced fans and electric motors based on the technology of the Meston brothers. At that moment, a visual identity was also formed, reflecting the brand’s basic principles and values.
The logo consisted of a figure resembling a pyramid and a two-level inscription in the form of a company name. The words Emerson Electric were placed inside a symbol that looked like lightning. All this was located on a classical background. The pyramid was located so that two sides were visible. One was brown, and the other was in the shade.
This decision created the effect of volume and expressiveness. The figure generally showed rapid growth and progress toward success; the brown color symbolized stability. Additional characteristics of the company are also reflected in the name. A thin sans-serif font was used for the inscription, which was made in italics.
He showed confidence and a desire for improvement, which was also confirmed by stylized lightning, inside of which was an inscription. The figure symbolized energy and progressiveness and emphasized Emerson Electric’s direction. All elements were combined into a single harmonious concept that emphasized professionalism.
New
The original logo has been used for many years. But, he gradually lost relevance, so the company decided to rebrand. In the process of creating a new emblem, a completely different approach was used. It is based on the use of neutral and, at the same time, expressive shades, as well as a bold font with thicker and smoother outlines.
The updated emblem also has an original graphic symbol reminiscent of a part in electrical appliances. This symbol emphasizes the corporation’s products. The figure is a twisted spiral consisting of several stripes. The design uses two colors and has a glare passing in the middle, which makes it look very natural.
Below is a large company name. The words are in Roman script, which features thick sans-serif lines with beveled cuts in some letters. Straight contours, smooth curves, and unusual cuts make the inscription stylish and concise. Combined with the 3D spiral icon, it harmoniously reflects the essence of Emerson Electric.
Font and Colors
The Emerson Electric corporate identity is an example of a successful combination of a three-dimensional image, deep coloring, and simple font. The figure, resembling a spiral, is decorated in several shades. Its outer part is painted in deep blue, symbolizing reliability, trust, and high quality. The inner part of the spiral was painted in light gray.
These shades are also complemented by a subtle highlight that gives the figure a more natural look. The company’s name is created in a simple font, notable for its jagged cuts and soft outlines. Such an inscription perfectly complements the spiral, as it is made in a similar style and color. Emerson Electric’s words are deep blue and represent the company’s commitment to the business.
