The Endeavor Air logo is all about Minneapolis’s coolness and open skies. The logo is a small badge of resilience, just like the way Endeavor Air overcomes tough times and reaches the next level. And even though Endeavor Air is now part of the larger Delta family, it still retains its local charm as everyone’s favorite mom-and-pop store. It’s not just another airline’s logo; it’s a little piece of Minneapolis in the sky.”
Endeavor Air: Brand overview
Endeavor Air is a Minneapolis-based regional airline that began in 1985 as Express Airlines I.
In 1985, Express Airlines I took to the skies, determined to provide reliable regional air transportation to a variety of destinations.
The year 2002 marked a turning point for the airline when Express Airlines I underwent a significant rebranding and became Pinnacle Airlines.
In 2012, Pinnacle Airlines faced financial difficulties and filed for Chapter 11 bankruptcy protection. However, Delta Air Lines recognized the potential of this regional airline and seized the opportunity to become a major shareholder and parent company.
After the August 1, 2013. Delta Air Lines took over the airline; Pinnacle Airlines underwent a significant rebranding and is now known as Endeavor Air.
Headquartered at Minneapolis-St. Paul International Airport, Endeavor Air is dedicated to providing reliable and efficient regional air service to passengers throughout the United States.
Meaning and History
What is Endeavor Air?
Endeavor Air, headquartered at the Minneapolis-St. Paul International Airport in Minneapolis-St. Paul, Minnesota, USA, began in the aviation industry in 1985 as Express Airlines I. In 2002, a significant rebranding took place, and the company was renamed Pinnacle Airlines. In 2012, there was a busy period in the history of the business when Pinnacle’s parent company filed for reorganization and a subsidiary, Delta Air Lines, was created. On August 1, 2013, the airline was renamed Endeavor Air, marking a new milestone for the airline.
2013 – today
The American airline’s emblem is the dark blue phrase “ENDEAVOR AIR.” The spaces between the two words are almost the same width as the spaces between the letters, so to maintain the distinction between the two parts of the inscription, the designers made the first eight letters bold and the last three letters thin. In both cases, the glyphs are devoid of serifs and have a constant geometric shape. Above the text, two long, bright red lines converge at the bottom. These lines symbolize takeoff and serve as stylized analogs of an airplane.
The use of different letter weights in the word “ENDEAVOR AIR” not only maintains clarity but also adds visual interest to the design. The contrasting bright red lines against the dark blue text evoke a sense of energy and dynamism, reinforcing the idea of the speed and direction of air travel. The geometric shape of the glyphs and their consistent design create a clean, modern aesthetic consistent with the advanced and precise nature of the aviation industry.