Epiphone Logo

Epiphone LogoEpiphone Logo PNG

Epiphone is an American musical instrument brand. He is in charge of manufacturing guitars, banjos, double basses, and other paraphernalia, including amplifying systems. It originates from a manufacturing enterprise of the late 19th century, as it appeared in 1873. Its creator is Anastasios Stathopoulos, who founded the company in the city of Smyrna in the Ottoman Empire (now İzmir in Turkey). It is now a subsidiary of Gibson, headquartered in Nashville, Tennessee.

Meaning and History

Epiphone Logo History

What is Epiphone?

Epiphone is an American music brand owned by Gibson. It represents stringed instruments and is famous for its guitars. One of its models (Casino) was used by John Lennon himself. The company was founded in 1873. Its creator is Anastasios Stathopoulos, who founded it in the Turkish city of İzmir and later moved to the USA. The brand is now headquartered in Nashville, Tennessee.

The roots of the music brand Epiphone are Greek-Turkish: it originated on the territory of the Ottoman Empire and was founded by an entrepreneur of Greek origin. This then directly affected the company’s visual identity because it was named in the appropriate style. At first, the company was headed by the founder himself. In 1908 he moved her to the United States (New York City). There he continued to produce violins and lutes and later expanded the range by adding mandolins to them.

Anastasios passed away in 1915. The management of the musical instrument factory passed to his son, Epaminondas Stathopoulos. After taking over his father’s business, he renamed the company, which was known as The House of Stathopoulo for the first years, and then became Epiphone Banjo, as it introduced the production of banjos. As a basis, the young entrepreneur took part of his name and a thematic word directly related to music: “Epi” + “phone” (voice, sound). In 1928 he started producing guitars.

Epiphone Symbol

But in 1943, the founder’s eldest son died, and the company passed to the younger brothers Epaminondas Stathopoulos – Orphie and Frixo. In 1957, Gibson drew attention to it. She bought the business and made it her brand, moving the manufacturing site to Kalamazoo, Michigan. And then, she subcontracted with other American and foreign enterprises to manufacture musical instruments under this brand name. Epiphone tried to maintain its visual identity throughout its existence and did not change the logo. They still label all branded products.

This music company uses a minimalistic, simple, and clear wordmark. It is rooted in Greek culture and is as symbolic as the guitars it bears. Most of the time, the logo has hardly changed and is perceived as a valuable mark because under this brand, not only serial but also premium instruments are produced.

At first glance, it seems that the inscription is made in a retro style, but it is not. Its design echoes the glyphs from the ancient Greek alphabet: they have the same legs extended downwards, smooth lines, and an elegant configuration. All of this can be traced in examples of Byzantine letters η (ita), ϵ (epsilon), ι (iota), and some others. As a result, the signs look as if they were upside down, but this style balances the emblem and adds originality to it. Moreover, the “Є” from the brand name is often used separately and serves as the designation of the corporate website. The crossbar at the glyph is thin and long, protruding beyond its borders.

Font and Colors

Epiphone Emblem

The text in the logo is typed in an individual typeface. It is italic, smooth, and sans-serif, except for the hook at the end of the “n” stem lowered down. The letters are predominantly lowercase, except the first, which, according to orthography, is made capital. The dot above the “i” is larger than the rest. In general, the inscription resembles a calligraphic autograph. The color palette of the emblem is monochrome.