Epiphone Logo

Epiphone LogoEpiphone Logo PNG

Although the Epiphone logo represents musical instruments, it lacks complex elements. Such a sign expresses the love for music and the things that give birth to it, so the symbol conveys the maximum resemblance to the notes. It touches the heartstrings of customers, subtly playing on their feelings.

Epiphone: Brand overview

Founded:1873
Founder:Anastasios Stathopoulos
Headquarters:
United States
Website:epiphone.com
Epiphone is an American musical instrument brand. He manufactures guitars, banjos, double basses, and other paraphernalia, including amplifying systems. It originates from a manufacturing enterprise of the late 19th century, as it appeared in 1873. Its creator is Anastasios Stathopoulos, who founded the company in the city of Smyrna in the Ottoman Empire (now İzmir in Turkey). It is now a subsidiary of Gibson, headquartered in Nashville, Tennessee.

Meaning and History

Epiphone Logo History

The roots of the music brand Epiphone are Greek-Turkish: it originated on the territory of the Ottoman Empire and was founded by an entrepreneur of Greek origin. This affected the company’s visual identity because it was named in the appropriate style. At first, the company was headed by the founder himself. 1908 he moved to the United States (New York City). There, he continued producing violins and lutes and later expanded the range by adding mandolins.

Anastasios passed away in 1915. The management of the musical instrument factory passed to his son, Epaminondas Stathopoulos. After taking over his father’s business, he renamed the company The House of Stathopoulo for the first years. Then, he became Epiphone Banjo, which introduced the production of banjos. As a basis, the young entrepreneur took part in his name and a thematic word directly related to music: “Epi” + “phone” (voice, sound). In 1928, he started producing guitars.

What is Epiphone?

Epiphone is an American music brand owned by Gibson. It represents stringed instruments and is famous for its guitars. One of its models (Casino) was used by John Lennon himself. The company was founded in 1873. Its creator is Anastasios Stathopoulos, who founded it in the Turkish city of İzmir and later moved to the USA. The brand is now headquartered in Nashville, Tennessee.

Epiphone Symbol

But in 1943, the founder’s eldest son died, and the company passed to the younger brothers Epaminondas Stathopoulos—Orphie and Frixo. In 1957, Gibson drew attention to it. She bought the business and made it her brand, moving the manufacturing site to Kalamazoo, Michigan. Then, she subcontracted with other American and foreign enterprises to manufacture musical instruments under this brand name. Epiphone tried to maintain its visual identity throughout its existence and did not change the logo. They still label all branded products.

This music company uses a minimalistic, simple, and clear wordmark. It is rooted in Greek culture and is as symbolic as the guitars it bears. Most of the time, the logo has hardly changed and is perceived as a valuable mark because, under this brand, not only serials but also premium instruments are produced.

At first glance, the inscription seems to be made retroactively, but it is not. Its design echoes the glyphs from the ancient Greek alphabet: they have the same legs extended downwards, smooth lines, and an elegant configuration. All of this can be traced in examples of Byzantine letters η (ita), ϵ (epsilon), ι (iota), and some others. As a result, the signs look as if they were upside down, but this style balances the emblem and adds originality to it. Moreover, the “Є” from the brand name is often used separately and serves as the designation of the corporate website. The crossbar at the glyph is thin and long, protruding beyond its borders.

Font and Colors

Epiphone Emblem

The text in the logo is typed in an individual typeface. It is italic, smooth, and sans-serif, except for the hook at the end of the “n” stem lowered down. The letters are predominantly lowercase, except the first, which, according to orthography, is made capital. The dot above the “i” is larger than the rest. In general, the inscription resembles a calligraphic autograph. The color palette of the emblem is monochrome.