Epson Logo

Epson LogoEpson Logo PNG

The Epson logo demonstrates how seriously the company takes its work. Responsibility and rigor are embodied in a simple design devoid of excess. This versatile emblem fits all brand products, from printers and cartridges to watches and electronics.

Epson: Brand overview

Founded:June 1975
Suwa, Nagano, Japan
Epson is a leading brand producing printers, scanners, cartridges, projectors, and other digital equipment. The company has several subsidiaries and is part of the Seiko Group. It was founded in 1942 as Daiwa Kogyo, Ltd. in Suwa (Nagano, Japan).

Meaning and History

Epson Logo History

The company chose a simple logo with the word “Epson,” derived from parts of the phrase “Electronic Printer Son.” It was introduced with the release of a new printer family. Subsequent brand name changes were minor and did not involve significant design changes.

The original symbol contains only one word – the brand name. It is written in the corporate typeface Helvetica Neue – simple, straight, bold, sans-serif, vaguely reminiscent of the Roman style.

What is Epson?

Epson, short for Seiko Epson Corporation, is a Japanese company known for creating the world’s first digital printer in 1968, the first micro printer in 1971, and the first color printer with a separate cartridge system in 1994. Today, the company manufactures various devices for printing documents and photos, scanning, and projecting images. Its product range includes modern gadgets such as watches, headphones, and smart glasses.

There are also versions with text at the bottom of the logo – “Exceed Your Vision.” The inscription is in uppercase and occupies all the space at the bottom, making the word “Epson” appear to sit directly on it.

Epson: Interesting Facts

Epson is a big company from Japan that makes all sorts of things related to computers and pictures, like printers.

  1. Starting with Watches: In 1942, Epson started as a company making parts for watches. They were part of the Seiko Group, famous for making precise watches, and even timed the Olympics in Tokyo in 1964.
  2. How Epson Got Its Name: Epson’s name comes from a cool project to make the first small printer, the EP-101, in 1968. They called it “Epson” to show it was part of the Electronic Printer (EP) family.
  3. Printer Tech: Epson is super smart with printers. They made a special way to put ink on paper without touching it, making pictures clearer and better for the planet.
  4. Not Just Printers: Epson makes many different things, not just printers. They also make machines that scan, projectors for showing movies or presentations, smart glasses, and even robots!
  5. Loves the Earth: Epson cares about our planet. They’re working on reducing pollution and have even made a machine that takes used paper and makes it new again in the office.
  6. Quartz and Time: Because it started with watches, Epson is good at accurately making things that tell time, which is important for many electronics.
  7. Projectors: Epson is also known for making projectors that can show clear images close to the wall and let people interact with the projection, like in schools or big meetings.
  8. Space!: Some of Epson’s printers are even used by astronauts in space because they’re reliable and tough.
  9. All Over the World: Epson works in many countries, making and inventing new stuff in places far from Japan to ensure they understand what people everywhere need.
  10. Epson is always inventing. It spends a lot of time and money developing new ideas and creating cool new things that people haven’t seen before.

Epson started with watches, but now they make all sorts of tech that help people print, project images, and even recycle paper while caring about the environment.

Font and Colors

Epson Emblem

The renowned printing technology manufacturer bets on recognition through the impeccable quality of its products. However, it hasn’t changed its logo since 1975 – when it released the latest eponymous line of printers. Paradoxically, this fact makes the logo well-known and appealing. It means that the company is so confident in its products that it does not intend to “manipulate” the logo. And it is very simple: a strict blue inscription on a white background. The text is based on the brand name – Epson. It is formed from the merger of abbreviated forms of the phrase “Son of the electronic printer.” This is an example of how the name of a successful product line spreads throughout the company.

Epson Symbol

The manufacturer chose a simple font for branding – smooth, straight, and without serifs. It is maximally close to the commercial typeface Helvetica Neue 55 Bold.

The primary palette is blue and white. There are two shades of blue: one leaning towards lilac and the other towards blue. Logos are also used in gray and black tones. Depending on the version, the background for the name can be painted in any of the corporate colors.

Epson color codes

Dark BlueHex color:#0163ac
RGB:1 99 172
CMYK:99 42 0 33
Pantone:PMS 300 C