Equus Logo

Equus LogoEquus Logo PNG

Equus: Brand overview

Bassam Abdalla founded Equus in 2009 with the goal of creating a brand of high-end vehicles characterized by meticulous craftsmanship and superior performance. Manufacturing its vehicles in the United States, Equus quickly gained a reputation for its unwavering commitment to quality and engineering excellence.

Two years after its founding, the company released its first Invictus model. This was no ordinary sedan – it was a fusion of luxury and sheer power thanks to its V8 engine. Over time, Equus expanded its range with the Imperator SUV and the Magnus luxury coupe.

Winning global acclaim, Equus has established its place in the automotive world as a creator of high-speed, bespoke luxury cars. With an emphasis on handcrafted design and state-of-the-art technology, the brand has captured the imagination and wallets of elite customers around the world.

More recently, Equus has shifted to electric engines and autonomous driving technologies to meet the changing market dynamics. However, the company’s core mission has remained unchanged: to offer customized vehicles that promise an unrivaled driving experience.

Today, Equus is internationally recognized as a leading name in the luxury car segment, renowned for its combination of luxury, mechanical excellence, and exclusivity. The range of exquisite sedans, SUVs, and coupes continues to fascinate and impress in an increasingly competitive luxury car market.

Meaning and History

Equus Logo History

1998 – 2018

Equus Logo

Many people think that the Equus emblem depicts a bird. In fact, it is not: the brand is named after the Latin term for horse, so its main symbol is a pegasus. However, it is quite difficult to recognize the silver figure of the mythical winged horse. The abstract image was created on the basis of the real emblem of the car. Thanks to the use of different shades of gray, silver, and white colors, the drawing seems volumetric, as if it has the shape of metal. The stylized Pegasus is inside a black trapezoid and a shiny border runs along the edge of the emblem.

The choice of a mythical creature – Pegasus – is quite consistent with the brand’s desire to be unusual and sublime. The three-dimensional appearance of the emblem gives it a luxurious look and is perhaps intended to remind us of the high quality and attention to detail that the brand strives to embody in its products.