Equus Logo

Equus LogoEquus Logo PNG

The Equus logo represents a vehicle that exemplifies technical and design excellence. The emblem highlights the elite and prestigious nature of the brand’s cars. The models can satisfy the most demanding customers.

Equus: Brand overview

Bassam Abdalla founded Equus in 2009 to create a brand of high-end vehicles characterized by meticulous craftsmanship and superior performance. Manufacturing its vehicles in the United States, Equus quickly gained a reputation for its unwavering commitment to quality and engineering excellence.

Two years after its founding, the company released its first Invictus model. This was no ordinary sedan—thanks to its V8 engine, it was a fusion of luxury and sheer power. Over time, Equus expanded its range with the Imperator SUV and the Magnus luxury coupe.

Winning global acclaim, Equus has established its place in the automotive world as a creator of high-speed, bespoke luxury cars. With an emphasis on handcrafted design and state-of-the-art technology, the brand has captured the imagination and wallets of elite customers worldwide.

Equus has recently shifted to electric engines and autonomous driving technologies to meet the changing market dynamics. However, the company’s core mission has remained unchanged: to offer customized vehicles that promise an unrivaled driving experience.

Today, Equus is internationally recognized as a leading name in the luxury car segment, renowned for its combination of luxury, mechanical excellence, and exclusivity. The range of exquisite sedans, SUVs, and coupes continues to fascinate and impress in an increasingly competitive luxury car market.

Meaning and History

Equus Logo History

1998 – 2018

Equus Logo

The Equus logo features a stylized Pegasus, the mythical winged horse, symbolizing elegance and strength. Though abstract, The silver Pegasus figure reflects the brand’s identity, appearing three-dimensional through shades of gray, silver, and white. This shading gives it a metallic, luxurious look.

Encased in a black trapezoid, the Pegasus stands out with a shiny border that adds sophistication. This geometric shape contrasts with the flowing lines of the Pegasus, enhancing the emblem’s modern and sleek appearance.

Choosing Pegasus, associated with inspiration, freedom, and excellence, aligns with Equus’s values. The detailed design and three-dimensional effect highlight the brand’s commitment to high standards and meticulous craftsmanship. The black trapezoid and shiny border frame the Pegasus, making it the focal point and symbolizing Equus’s aim to stand out in the automotive industry. The emblem suggests that Equus vehicles are functional and works of art crafted precisely.