Equus Logo PNG
The Equus logo represents a vehicle that exemplifies technical and design excellence. The emblem highlights the elite and prestigious nature of the brand’s cars. The models can satisfy the most demanding customers.
Equus: Brand overview
Bassam Abdalla founded Equus in 2009 to create a brand of high-end vehicles characterized by meticulous craftsmanship and superior performance. Manufacturing its vehicles in the United States, Equus quickly gained a reputation for its unwavering commitment to quality and engineering excellence.
Two years after its founding, the company released its first Invictus model. This was no ordinary sedan—thanks to its V8 engine, it was a fusion of luxury and sheer power. Over time, Equus expanded its range with the Imperator SUV and the Magnus luxury coupe.
Winning global acclaim, Equus has established its place in the automotive world as a creator of high-speed, bespoke luxury cars. With an emphasis on handcrafted design and state-of-the-art technology, the brand has captured the imagination and wallets of elite customers worldwide.
Equus has recently shifted to electric engines and autonomous driving technologies to meet the changing market dynamics. However, the company’s core mission has remained unchanged: to offer customized vehicles that promise an unrivaled driving experience.
Today, Equus is internationally recognized as a leading name in the luxury car segment, renowned for its combination of luxury, mechanical excellence, and exclusivity. The range of exquisite sedans, SUVs, and coupes continues to fascinate and impress in an increasingly competitive luxury car market.
Meaning and History
What is Equus?
It is an American automaker known for its luxury muscle cars. The company combines the classic aesthetics of American muscle cars with modern technology and engineering. Cars such as the Equus Bass 770 feature powerful engines, advanced suspension systems, and luxurious interiors, offering a blend of retro styling. The brand caters to enthusiasts who appreciate such details in their cars.
1998 – 2018
The Equus brand logo references the Latin word equus, meaning “horse.” The figure of the mythical winged horse, Pegasus, is at the center of the design, symbolizing grace and strength. The image is rendered abstractly, making the figure less immediately recognizable by its silhouette.
The emblem features silver tones with smooth gradients of gray, white, and metallic shades, creating a three-dimensional appearance. These tones and the reflective finish evoke the look of an automotive body, giving the logo a premium and sophisticated feel. The soft lines and metallic texture align naturally with the automotive theme.
The Pegasus figure is placed within a trapezoidal black background framed by a thin silver outline. The border’s rigid geometry contrasts with the winged creature’s flowing lines, emphasizing the design’s modern and elegant nature. The black trapezoid enhances the visual impact of the silver elements, providing strong contrast and drawing attention to the central figure.
The use of Pegasus conveys ideals of inspiration, freedom, and excellence—qualities that reflect the image of Equus vehicles. The detailing and dimensional effect express the brand’s commitment to high standards and precision craftsmanship. The frame with its polished edge further highlights the central icon, suggesting the company’s intention to stand out among automotive manufacturers.
The Equus logo is based on minimalism and associative imagery. Rather than direct depictions, it uses symbolic cues to convey a sense of speed and motion, qualities characteristic of the brand’s vehicles. The emblem evokes associations with artistry and technical precision, positioning Equus automobiles as a product of exceptional skill and refinement.