Essie Logo

Essie LogoEssie Logo PNG

The bright, beautiful, well-groomed nails are visible behind the elements of the emblem. Each of the five fingers will look just as neat and stylish after using the company’s products as the five letters of the Essie logo.

Essie: Brand overview

Founder:Essie Weingarten
United States
Essie is a manicure brand known worldwide as the best manufacturer of nail polishes, skin care products, and nail art accessories. It was founded in 1981 and has maintained its uniqueness to this day. Its creator is Essie Weingarten, after whom the brand is named.

Meaning and History

Essie Logo History

The Essie logo is very concise. It contains only the name, reflecting the professional style of the brand and its high status. Moreover, the emblem appeared simultaneously with the manufacturer – in 1981. It still marks the company’s products, allowing a clear view of the contents of small glass bottles behind its minimalist design.

What is Essie?

Essie is an American cosmetic brand founded in 1981 by Essie Weingarten and has been owned by L’Oreal since 2010. Its specialization is nail polishes and everything related to the nail art industry. The brand’s products are known for their diverse colors and rich shades.

Essie: Interesting Facts

Essie is a famous nail polish brand started in 1981 by Essie Weingarten. She wanted to make special nail polish colors not found anywhere else. She began with 12 colors she picked and named herself. Now, Essie is loved all over the world in more than 100 countries.

  1. Starting Small: Essie began with 12 colors in New York City. Essie herself chose and named these first colors.
  2. Growing Big: Essie is now in over 100 countries. People everywhere love its quality and colors.
  3. Joining L’Oréal: In 2010, the big company L’Oréal bought Essie. This helped Essie make even better nail polish with more research.
  4. Famous Colors: Some of Essie’s colors, like “Ballet Slippers,” “Mademoiselle,” and “Mint Candy Apple,” are very popular. Even Queen Elizabeth II wears “Ballet Slippers.”
  5. More than Color, Essie also makes products for nails, such as base coats and treatments, that help them stay healthy.
  6. Celebrities and Fashion Shows: Famous people and designers love Essie, who is often seen at big fashion shows.
  7. Awards: Essie has won many awards for its quality and variety of colors.
  8. Fun Names: The names of Essie’s polishes are creative and fun, which people like.
  9. Supporting Salons: Essie also cares a lot about nail salons and professionals, offering them special products and training.

Essie has come a long way from a small idea to a big name in beauty, thanks to its founder’s vision and the love from people worldwide.

Font and Colors

Essie Emblem

The cosmetic company’s personal mark is textual. It consists of the single word “Essie” with wide spacing between letters. All characters are in lowercase.

Essie Symbol

For the logo, the designers chose a classic sans-serif font called ITC Avant-Garde. They replaced the square dot over the letter “i” with a round one and manually increased the space between the letters, stretching them out. The primary color of the emblem is red, and the background color is white. Thanks to this contrast, the inscription stands out clearly both on the label and on the tag.

Essie color codes

Electric RedHex color:#f00004
RGB:240 0 4
CMYK:0 100 98 6
Pantone:PMS 172 C