Essie is a manicure brand known worldwide as the best manufacturer of varnishes and nails care products, as well as accessories for nail art. He appeared in 1981, retaining his identity to this day. Its creator is Essie Weingarten, after whom the trademark is named.
Meaning and History
The Essie logo is very concise. It contains only a name that reflects the professional style of the brand and its high status. Moreover, the emblem appeared simultaneously with the manufacturer – in 1981. She still labels branded products, allowing a clear view of the contents of small glass bottles behind a minimalist design.
Font and Color of the Emblem
The personal mark of a cosmetic company is text. It consists of a single word “Essie” with a wide inter-letter space. All characters are in lowercase.
For the logo, the designers chose a classic sans-serif typeface called ITC Avant-Garde. They replaced the square dot above the “i” with around one and manually increased the distance between the letters by stretching it. The main color of the emblem was red; the background color was white. This contrast makes the lettering stand out clearly both on the label and on the label.