Essie Logo

Essie Logo PNG

Bright, beautiful, well-groomed nails are visible behind the elements of the emblem. Each of the five fingers will look as neat and stylish after using the company’s products, just like the five letters of the Essie logo.

Meaning and History

The Essie logo is very concise. It contains only a name that reflects the professional style of the brand and its high status. Moreover, the emblem appeared simultaneously with the manufacturer – in 1981. She still labels branded products, allowing a clear view of the contents of small glass bottles behind a minimalist design.

What is Essie?

Essie – an American cosmetics brand founded in 1981 by Essie Weingarten and owned by L’Oreal since 2010. Its specialization is nail polish and everything related to the nail art industry. The brand’s products are known for their diverse colors and intense shades.

Font and Colors

The personal mark of a cosmetic company is text. It consists of a single word “Essie” with a wide inter-letter space. All characters are in lowercase.

For the logo, the designers chose a classic sans-serif typeface called ITC Avant-Garde. They replaced the square dot above the “i” with around one and manually increased the distance between the letters by stretching it. The main color of the emblem was red; the background color was white. This contrast makes the lettering stand out clearly both on the label and on the label.

Essie color codes