Essie Logo PNG
The bright, beautiful, well-groomed nails are visible behind the emblem’s elements. Each of the five fingers will look just as neat and stylish after using the company’s products as the five letters of the Essie logo.
Essie began in 1981, when Essie Weingarten left the hosiery business and invested $ 10,000 of her own savings in a nail polish brand. Banks refused to fund her, so she launched independently.
She produced twelve shades and took ten boxes to Las Vegas, targeting salon workers and performers. The approach worked, and within a year, the products appeared in more than ten thousand salons across the US.
Early growth relied on direct contact. Weingarten visited salons in New York and distributed bottles for testing. Labels were absent at first, and the Essie name did not appear on bottles until 1999. Advertising began in 1988.
In 1983, two events expanded visibility. Weingarten secured placement in Las Vegas casinos, and Joan Rivers mentioned the Jelly Apple shade on The Tonight Show, driving national attention.
In 1989, a request from Queen Elizabeth II’s hairdresser for Ballet Slippers marked a shift in perception. The brand became associated with royal use.
Through the 1990s and 2000s, Essie expanded without external investment. Weingarten developed all colors and names, building recognition against competitors like OPI. By 2010, the brand operated in over 107 countries, with 25,000 US salons and 28 million dollars in revenue.
In 2005, L’Oréal proposed an acquisition, which was declined. After the 2008 financial crisis, discussions resumed. On June 25, 2010, Essie was sold to L’Oréal, and Weingarten remained creative director.
Meaning and History
The Essie logo is very concise. It contains only the name, reflecting the brand’s professional style and high status. Moreover, the emblem appeared simultaneously with the manufacturer in 1981. It still marks the company’s products, allowing a clear view of the contents of small glass bottles behind its minimalist design.
What is Essie?
Essie is an American cosmetic brand founded in 1981 by Essie Weingarten and has been owned by L’Oreal since 2010. Its specialization is nail polishes and everything related to the nail art industry. The brand’s products are known for their diverse colors and rich shades.
Font and Colors
The cosmetic company’s personal mark is textual. It consists of the single word “Essie” with wide spacing between letters. All characters are in lowercase.
For the logo, the designers chose a classic sans-serif font called ITC Avant-Garde. They replaced the square dot over the letter “i” with a round one and manually increased the space between the letters, stretching them out. The emblem’s primary color is red, and the background is white. Thanks to this contrast, the inscription stands out clearly on both the label and the tag.