Eucerin is a cosmetic brand of the face and body care products. The company also engaged in cleansing and protecting products and is located in Hamburg (Germany). It has existed since 1902. Oscar Troplovits and Isaac Lifshütz founded. It is part of the structure of the profile corporation Beiersdorf AG.
Meaning and History
The logo designers put a basic emphasis on visual simplicity. To do this, they used the name of the brand, depicting it in a font that vaguely resembles a pharmaceutical inscription. All symbols are minimalistic, strict, sans serif. The dot above the “i” is square, the same width as the rest of the letter. The initial “E,” as required by the spelling rules, is uppercase; the rest of the characters are lowercase.
The color scheme conveys confidence, durability, and reliability. Depending on the emblem version, it contains a combination of dark gray, black, or blue with garnet, which is painted in the triangle under the word “Eucerin.” The top of the geometric shape covers the entire title and dilutes the monochrome perfectly. In one of the versions, it has a slight shading of the edges.
Font and Colors of the Emblem
The brand name harmoniously combines graphics and text. At the top is the trademark’s name; at the bottom, there is a triangle with two elongated corners. The word “Eucerin” literally stands on it, taking up all the space. The geometric shape adds dynamics to the logo because it resembles a short pointer that serves as a call to action.
The text is made in proportionally correct and neat letters with an optimal inter-character distance. The first character is uppercase; the rest are lowercase. Moreover, “E” and “i” are made straight and without internal rounding, unlike other characters. The dot above the “i” has a square shape, and the width coincides with the letter; therefore, it is perceived as an independent part.
The emblem text is made in a simple sans serif typeface, smooth and slightly elongated, from the Sans Serif category. Chopped marks visually correlate well with cleanliness and smoothness, which is very important for a cosmetic brand. The designers chose a dark gray (lettering) and dark red (triangle) on a white background for the color scheme.