Evanescence is a rock band originally from America. It has existed since 1995 and was created by Amy Lee (vocalist) and Ben Moody (guitarist). She was twice awarded a Grammy, and one of her albums has sold nearly 20 million copies.
Meaning and History
The musicians’ logo is based on the Latin word “evanescence.” In translation, it means “ephemeral”, “disappearance”, “disappear”. The lightness and weightlessness inherent in it, the designers tried to convey graphically. Therefore, the brand name looks non-standard.
The text part contains the group’s name and is executed in capital letters with enlarged “E” and “S.” The font is similar to Aeryn’s Evanescent. It is elegant, sweeping, sophisticated, evoking a sense of peace and tranquility. Above the first half of the word, a thin cross is depicted, resembling the radiant light lost in space. In the end, a dashed circle is drawn that encloses the characters “C” and “E.”
The Evanescence logo’s graphic part is an open circle with sharp ends, set against a background of many subtle swirls. This is an hourglass stylization. They personify time, which is in continuous motion and does not stop for a moment. This interpretation of the logo perfectly conveys the concept, philosophy, and values of the musical group.
Font and Colors of the Emblem
For their logo, the musicians opted for a custom typeface reminiscent of Aeryn’s Evanescent. This is a collectible typeface with a philosophical-Gothic style because its task is to convey the harmonious balance of life’s movement through time and space. Fantasy letters, with sharp serifs and thorns, made with threadlike lines. Moreover, all signs have different heights. The emblem’s color is classic black and white: dark letters stand out effectively against a light background.
The color of the emblem is monochrome. The combination of black and white precisely embodies the harmony of the idea and the idea’s realization.