Everypaw, a UK pet insurance company, has completed an identity update. The goal of the project was to strengthen connections with pet owners by highlighting joyful moments with animals and the emotional experience of interacting with them.
Since its launch in 2016, Everypaw has been associated with the color orange and a paw symbol. Over time, the brand decided to deepen its visual identity and convey the warm feelings that arise between people and their pets. To achieve this, the KA Creative team created a new logo and updated style that builds on the previous visual references.
The new mark features two symmetrical hearts, reflecting the mutual bond between humans and animals. Soft shapes and rounded letterforms create a friendly impression and foster a sense of close dialogue with the largely female audience.
Separate attention was given to social media communications. A set of templates was created for Everypaw, enabling the brand team to independently produce rich, lively content aligned with followers’ moods. The updated identity works organically with illustrations by Alexandra Pavlova, which had previously played an important role in building customer affinity.
The result of the work is a cohesive visual system that conveys the joy and uniqueness of life with pets and strengthens the connection between the Everypaw brand and pet owners.
