Exagon Engineering Logo

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The Exagon Engineering logo manifests its sporting roots through an emblem that resonates with visual cues of speed. The most dynamic elements are the grey, red, and blue stripes forming the letter “X,” signifying the vehicular power that the racing team channels. The rest of the glyphs in “EXAGON” are thin and black, their elongated shapes and gentle curves reminiscent of stylized racing tracks, particularly the “O.” The second part of the name is etched in the bottom-right corner in small but uppercase letters, employing a serif font.

Visual elements often speak volumes, and the logo’s design elements are no exception. The letter “X” stands out not only as an initial but also as a symbol often associated with the extreme, the extraordinary, or the point of intersection and change. Here, it embodies extreme power and agility, qualities crucial in the world of motorsports. The vibrant colors—grey, red, and blue—each have their narrative. Grey is synonymous with balance and sophistication. Red, often linked with energy and passion, amplifies the message of speed and vigor. Blue brings a sense of calm and control, essential in any racing scenario.

The elongated, thin, and black glyphs in the first part of the name show finesse and elegance. These characteristics are aesthetic and practical, conveying a sense of aerodynamics, an important aspect of racing. Notably, the stylized “O” comes across as an artistic representation of a racing track, emphasizing the focus of the team’s activities.

Serif fonts are generally viewed as traditional, authoritative, and reliable. These traits subtly suggest that Exagon Engineering brings expertise and trustworthiness to the thrilling yet risky world of racing.

Positioning plays a crucial role in the logo. The second part of the name, tucked away in the bottom-right corner, appears unobtrusive yet significant. It reminds us that the name holds weight without overshadowing the emblem’s more dynamic features.

The logo’s composition harmoniously expresses an energetic and meticulously planned identity. The color scheme, the choice of fonts, and the layout combine to project an image of a racing team that is vibrant yet controlled, dynamic yet rooted in discipline. It encapsulates the complexity of emotions and physics that come into play in motorsports.

Exagon Engineering: Brand overview

Founded: 2004
Founder: Luc Marchetti
Magny-Cours, France
Website: exagon-engineering.com
Established in 2004 by Luc Marchetti, Exagon Engineering made Magny-Cours, France, its operational hub. The racing team falls under the leadership of Cathy Muller, a former racing driver herself, and the elder sibling of Yvan Muller, a renowned touring car racer. The outfit made its competitive debut in the FIA World Touring Car Championship (WTCC) in 2007. That season, they fielded a SEAT Leon piloted by Pierre-Yves Corthals for the entire championship and included Anthony Beltoise for a couple of racing weekends.

The following year saw Corthals back behind the wheel for Exagon, but he had to exit the team in 2009 due to losing primary sponsorship. That same year, the team shifted gears by recruiting Moroccan driver Mehdi Bennani, who joined from the fifth round in Marrakech, again in a SEAT Leon.

Besides their WTCC ventures, Exagon Engineering has also been involved in various other racing formats, including rallycross, sports car contests, and competitions on icy tracks. Although they operate on a smaller scale than some other teams, Exagon has maintained a steady presence in the WTCC paddock since first setting tire on the track in 2007.

Meaning and History

Exagon Engineering Logo History