Exagon Engineering Logo PNG
Exagon Engineering: Brand overview
Founded in 2004 by Luc Marchetti, Exagon Engineering has made Magny-Cours, France, its operational center. The racing team is under the leadership of Katie Muller, a former racing driver and older sister of Ivan Muller, a renowned road racer. The team made its debut in the FIA World Touring Car Championship (WTCC) in 2007. In that season, the entire championship was SEAT Leon, piloted by Pierre-Yves Cortals, and a couple of race weekends in the team were held by Anthony Beltoise.
The following year, Cortals returned to the wheel of the Exagon but was forced to leave the team in 2009 due to the loss of his main sponsorship. That same year, the team switched its attention to Moroccan driver Mehdi Bennani, who joined the team from round five in Marrakech, again in a SEAT Leon.
In addition to the WTCC, Exagon Engineering has competed in other forms of racing, including rallycross, sports car events, and icy track events. Despite being on a smaller scale than other teams, Exagon has been a constant presence in the WTCC paddock since it first took to the track in 2007.
Meaning and History
2004 – today
The car racing team Exagon Engineering emphasizes its connection to the world of sport with a distinctive emblem filled with visual symbols of speed. The most “dynamic” elements are the gray, red, and blue stripes that form the letter “X,” representing the fierce power of their cars. The rest of the glyphs in the word “EXAGON” are thin and black. With their elongated shape and smooth curves, they resemble stylized race tracks, especially the letter “O.” The second part of the name is written in the lower right corner in small but capital letters using a serif font.
The carefully chosen colors – gray, red, and blue – reflect the balance between agility, excitement, and precision – qualities that are highly valued in auto racing. The serif typeface for the secondary text is designed to convey a touch of traditionality and seriousness, contrasting with the more modern, flowing forms of the primary text.
