Explay Logo PNG
Explay: Brand overview
In 2005, Eduard Vashchenko founded Explay in Moscow, the capital of Russia. Initially, the company specialized in the wholesale of personal audio devices. Two years later, in 2007, the name Explay was officially registered, marking the beginning of its further activities. 2009, there was a significant shift: the company became part of ADM, which changed its development trajectory.
In 2011, Explay entered the tablet computer market. The company did not stop there: by 2013, it released its first line of smartphones. Another year later, the company boasted an extensive network of more than 200 service centers spread across Russia, Ukraine, and Belarus, indicating its regional influence.
Explay offers a wide range of products, including audio equipment, GPS systems, MP3 players, digital readers, digital displays, and video recording equipment. Over time, the company began to include tablets and smartphones in its product range. To serve customers, Explay cooperates with major retailers in the Russia-Ukraine-Belarus triad.
By 2014, Explay had become one of the leading players in the Russian digital device manufacturing market. The company’s success was based on innovation, enhanced user experience, and cost efficiency. Even before the change of ownership, these principles helped Explay strengthen its brand reputation in the regional electronics market.
Meaning and History
2005 – today
The Explay logo features a distinctive design. Every detail emphasizes the brand’s connection to digital technologies and multimedia solutions. Each element carries meaning, creating a cohesive image.
The key feature is the play button integrated into the letter “L.” This triangle, resembling the “Play” symbol, highlights the brand’s focus on innovation and digital entertainment. Its placement in the center of the name draws attention to dynamism and readiness for action. The geometric shape of the triangle fits seamlessly into the composition, adding order and structure to the visual design.
The font is rendered in uppercase with bold, solid lines. The letters are clear and precise, with no serifs and well-thought-out forms. The combination of straight lines and semi-circular segments gives the logo a modern appearance, blending rigidity with smoothness. This approach creates a balance between reliability and visual ease.
The main text is dark gray, which enhances the sense of stability and professionalism. This shade is associated with modern technology, reinforcing the brand’s seriousness and dependability.
The name is divided into two parts:
- “Ex” Hinting at something beyond limits
- “play” Indicates the company’s multimedia capabilities.
This nod to technology and entertainment aligns with the play button, adding depth to the design’s meaning.
The Explay emblem, designed in a minimalist style, reflects the brand’s core values — simplicity, modernity, and functionality. Every detail, from the shape of the play button to the font lines, underscores the company’s technological focus and commitment to growth and innovation.
