Extra Gum Logo PNG
The Extra Gum logo conveys a cool, minty freshness. The emblem emphasizes the product’s popularity and hints that the flavor intensifies with each chew. The day and night cycle symbolizes the long-lasting taste and reliable protection for your teeth 24/7.
Extra Gum: Brand overview
The Wm. Wrigley Jr. Company launched a new chewing gum brand called Extra Gum onto the American market in 1984, marking the beginning of chewing gum’s history. The increasing desire for sugar-free gum among consumers led to the creation of this product. At this time, people were paying more attention to their diets, and Wrigley wanted to provide a product that addressed these new demands.
When the gum first came out, it came in two traditional flavors: mint and cinnamon. The new product’s main selling point was using sorbitol and mannitol as sweeteners rather than sugar. This made it possible to develop gum with anti-tooth-decay qualities and no sugar. Consumers who were health-conscious and worried about their dental health were immediately drawn to this positioning.
The brand gained popularity very rapidly in the initial years following its inception. The company’s aggressive marketing campaign focused on the product’s dental health benefits. Campaigns touted its ability to “fight cavities between brushings,” tapping into the public’s increased interest in dental health prevention.
By the late 1980s, the company had added fruity flavors like apple and strawberry to its portfolio. This expansion attracted a younger audience and those who preferred fruity flavors over minty ones.
The product experienced substantial growth during the 1990s. The company kept coming up with new flavors and packaging ideas. A new type of plastic bottle packaging was created in 1992 and quickly gained popularity due to its reusability and ease.
The company first developed its recognizable thin plastic case packaging in 1997. These cases fit neatly into a pocket or purse. This innovative packaging became one of the brand’s defining characteristics and aided in its ongoing appeal.
The company first entered the global market in the early 2000s. The business started aggressively selling itself throughout Europe, Asia, and other continents, customizing its tastes and promotional tactics to suit regional preferences.
The Wm. Wrigley Jr. Company was acquired by Mars Incorporated in 2007, ushering in a new era for the brand. The product’s access to new resources and technologies while it was run on Mars made faster innovation and growth possible.
The 2010s were a time of great marketing innovation. The company started running its advertising efforts with a more sentimental tone. Interestingly, chewing gum was employed to foster personal connections and tiny acts of kindness as part of the “Give Extra, Get Extra” campaign.
The company introduced the Dessert Delights range in 2013, featuring flavors like “Apple Pie” and “Strawberry Cheesecake,” inspired by popular desserts. With this invention, people could finally enjoy the flavor of their favorite candies without guilt.
Chewy Mints, a product that blended the qualities of gum and mints, was introduced in 2015. The brand’s desire to innovate and diversify within the refreshing mouth product area was represented in this innovation.
The company expanded its emotional marketing strategy in 2016 by releasing “Give Extra, Get Extra,” a new ad campaign. This campaign featured several heartwarming films that told tales of human relationships and occasions in which the product had a tiny but important impact. Because of its innovative and powerful emotional appeal, the campaign won multiple honors in the advertising industry and garnered significant praise.
The company launched a new product line, Refreshers, in 2017. With this invention, customers may enjoy a novel, breath-refreshing experience that combines the benefits of gum and mints. In response to consumer demand for products that not only refresh breath but impart a flavor that lasts longer, Refreshers were created.
2018 saw the release of Sticks in brand-new packaging. This product included traditional gum in stick form, neatly packaged in a case the size of a pocket. The new format keeps all the brand’s advantages while catering to the needs of customers looking for a more conventional kind of gum.
Global culinary trends inspired numerous new flavors that the company added to its range in 2019. The unique flavors offered were “Mint Mojito” and “Tropical Mango.” This expansion aimed to draw in younger customers and those seeking novel tastes.
A new product line called “Fusion” was launched in 2022. This ground-breaking line blended extra useful components with the traditional gum flavor. The line includes alternatives with additional vitamins, antioxidants, and natural energizers in response to consumer demand for items that mix enjoyment and health advantages. “Fusion” was created to draw in customers looking for products that could be used for multiple purposes regularly.
In 2023, the brand introduced an interactive mobile application called “Extra Fresh” to further extend its online presence. In addition to breath-freshening challenges and individualized dental care advice, this app allowed users to earn points for buying the product, which they could redeem for various gifts. Additionally, the app had instructional materials on dental hygiene, which supported the brand’s stance as a company that values dental health.
The same year, the company and a well-known designer collaborated to produce a limited-edition packaging line. Young audiences and collectors were drawn to this collection, which blended the practicality of gum with stylish design elements. Fans of the brand were thrilled about this series of packages because each one had a distinctive design and was only available in small numbers.
Additionally, the company bolstered its internet presence by introducing a unique online subscription service. This service allowed customers to tailor delivery frequency and order composition, and customers could receive their preferred items straight to their homes regularly. The program’s goals were to increase consumer loyalty and improve shopping convenience.
Meaning and History
What is Extra Gum?
It is a brand of chewing gum manufactured by Wrigley Company, a subsidiary of Mars, Incorporated. Known for its long-lasting flavor and sugar-free formula, chewing gum offers various flavors to suit different tastes. The brand’s product line includes classic mint flavors such as Spearmint and Peppermint and fruity options such as Polar Ice, Winterfresh, and various berry flavors. The gum is marketed as a breath freshener and teeth cleaner, often advertised as beneficial to oral health. It comes in various packaging formats, including traditional sticks and convenient granulated gum in plastic bottles or blister packs. With a combination of long-lasting flavor, no sugar, and various flavor options, the gum has established itself as a leading brand in many markets worldwide.
1984 – 1994
The first Extra Gum logo was minimalist, consisting only of the brand name. The elongated letters resembled the shape of chewing gum strips, emphasizing the connection to the product. The font featured sharp ends, creating an effect of freshness and dynamism, as if the letters were themselves bent from gum. The color palette highlighted the long-lasting flavor, while the slender ends of the glyphs hinted at the sharp and refreshing note characteristic of Extra chewing gum.
1994 – 2008
In 1994, the Extra Gum logo was transformed to convey a better sense of freshness. The light blue background evoked the sky, lightness, and coolness, enhancing the perception of the product’s freshness. The white letters became three-dimensional, resembling gum pillows, emphasizing the product’s softness and pleasantness. The white color also symbolized clean teeth, reflecting the sugar-free formula recommended by dentists. The logo mirrored the shape of the packaging, making it easily recognizable. The parent company’s name, Wrigley’s, was placed above the brand name without any additional effects, helping to keep the focus on the main product.
2008 – 2015
The logo changed to convey the vibrant taste of Extra Gum’s refreshing chewing gum more accurately. The background became textured, with white and greenish swirls reminiscent of frost patterns on glass. White ice crystals emphasized the cool freshness, while green hues symbolized mint leaves, whose extract was used to create the flavor. The logo’s background represents naturalness and coolness. The white lettering was framed by dark green shadows, enhancing the sense of brightness and associating it with the color of the gum strips and the cleanliness of the teeth.
2015 – 2021
A circle appeared in the logo’s background, divided into light blue and dark blue halves, symbolizing day and night—the time the gum protects the teeth. A shining dot is highlighted on the edge of the circle, representing the sun and embodying the purity and radiance of tooth enamel. The letters of the brand name are rendered in a unique font, with the capital “E” featuring rounded corners, resembling a tooth, emphasizing the enhanced protection and freshness of the product.
2021 – today
The Extra brand and its new visual identity are closely tied to the evolution of the chewing gum industry, where Wrigley’s has consistently held a leading position, offering consumers a product that meets their expectations.
The Extra logo from Wrigley’s successfully blends symbolism and modern aesthetics, conveying the product’s long-lasting, rich flavor and freshness. The emblem’s core idea of round-the-clock protection has been preserved and enhanced with new elements that underscore the company’s leadership in this industry.
The font has been transformed into a smoother, more rounded style, creating a sense of continuity and the product’s long-lasting effect. The flowing lines of the letters symbolize the softness and comfort consumers experience when using Extra gum. The font’s visual simplicity and rounded nature emphasize the product’s ease of use and accessibility to all consumer categories.
The color scheme, consisting of shades of blue and white, reinforces associations with cleanliness, freshness, and reliability. Blue is associated with stability and trust and evokes a sense of coolness and freshness, making it an ideal choice for a product designed to refresh breath. The white letters emphasize purity and simplicity, making the emblem memorable.
A key element is the stylized star on the letter “E.” This symbol represents a celestial body, highlighting the product’s round-the-clock effectiveness and signifying Wrigley’s leadership in its field. As a bright accent, the star adds energy to the logo, crucial for a brand emphasizing unparalleled quality.
