Fa is a series of products for maintaining personal hygiene, produced under the auspices of Henkel AG (Germany). It had existed since 1954, when it was first introduced by the manufacturer Dreiring, one of Henkel’s subsidiaries. Now her logo is known in more than 120 countries.
Meaning and History
In the early years of its existence, the Fa line offered talc and bar soaps, but in 1975 it underwent a rebranding and significantly expanded the range. Naturally, the changes affected all aspects of the brand, not just products. The logo was also corrected, so the brand has two of them.
1954 – 1975
The debut emblem consists of an abbreviated company name and two leaves. They confirm that the inside of the bottle with this name contains only herbal ingredients. One letter is uppercase; the other is lowercase. Both are outlined with a thin, light gray line. The “a” sign is on the top sheet, while the other goes along its bottom border. The leaves are elongated and have a green edging.
1975 – present
The current version appeared as a result of a redesign and almost repeated the previous version. The difference between them is small, in small details. For example, the developers removed the edging and the second sheet and turned the remaining upside down. At “F,” they cut off all serifs, keeping the miniature protrusions, the letter “a” shortened the tail.
Font and Color of the Emblem
The Fa logo contains a short word from the stem of two German words at once: the first is “fabelhafte,” the second is “fadenseife.” It also contains a symbol of vegetation – a leaf, as a sign that natural extracts are included in the products.
The opening emblem has expressive letters with large serifs. In the current version, they are even and smooth. The palette was bright at first, now muted. The main colors of the logo are blue, yellow, olive, and white.