Fabletics Logo PNG
The simple Fabletics logo does not convey the brand’s simplicity. It is a unique phenomenon in the world of fashion, as it succinctly reflects the pursuit of beauty. With a couple of strokes, the winged customers rejoice in the trademark’s stylish items. And its range is impressive, from sneakers to swimsuits. All for an active lifestyle!
Fabletics was launched in 2013 by JustFab Inc., a fashion e-commerce company built around VIP membership sales. The brand was created by Don Ressler and Adam Goldenberg, who had earlier founded Intermix Media, the company behind MySpace, which they sold to News Corp in 2005. They later moved into online fashion retail, launching JustFab in 2010 as a subscription-based footwear and accessories business.
To build Fabletics, Ressler and Goldenberg brought in actress Kate Hudson as a co-owner and public face of the company. The brand officially launched in October 2013 and focused on athleisure, a growing category between sportswear and casual clothing. Its collections were designed for workouts, daily wear, and customers looking for a lower-priced alternative to premium activewear labels.
Fabletics used the same membership logic as JustFab. Customers could join a monthly VIP program to receive lower prices and product recommendations tailored to their style and activity preferences. In 2015, the company opened its first physical store at Westfield Santa Anita in California, using retail locations to support online sales and collect customer data. That year, it also introduced Fabletics Men and later expanded its size range to include plus-size options.
In 2016, JustFab Inc. was renamed TechStyle Fashion Group, bringing JustFab, ShoeDazzle, FabKids, and Fabletics under one corporate structure. The change helped centralize technology, logistics, and customer data across the group’s brands. Fabletics competed with Lululemon, founded in 1998, and Athleta, owned by Gap Inc., while its membership model and Kate Hudson’s public role remained the main factors that set it apart from traditional activewear retailers.
Meaning and History
Fabletics’ visual identity was introduced right away, as the launch of a new fashion brand is always accompanied by a logo that will play an important role in its popularization. That’s what happened. The four entrepreneurs, including world-famous personalities, opted for a loud name associated with fabulous items. After all, the store’s name uses the word “Fab,” meaning “fabulous” and “fantastic.”
What is Fabletics?
Fabletics is a fashion store that sells women’s and men’s clothing. Mainly, it offers items for sports activities and everyday wear, but there are also individual collections for plus-size people. The company was established in 2013 and is located in El Segundo (California). Among the brand’s founders is actress Kate Hudson.
2013 – today
The Fabletics emblem is graphic-textual. It harmoniously combines the name and the drawn symbol, reflecting the essence of the fashion brand. The basic concept is elitism, as the brand specializes in selling products to group members under individual conditions. Thus, they are provided with discounts and various privileges. There is a capsule clothing series produced for a specific customer, based on their measurements, tastes, lifestyle, and fashion preferences.
This approach is conveyed by the winged symbol, located to the left of the inscription. The wing consists of two feathers: the upper one is large, and the lower one is small. They are slightly curved and stretched to the right. A miniature sphere serves as a support for one of the feathers, from where the feather seems to “grow.” Rising, it forms a single whole with the upper element. The background is a square with three rounded corners and one sharp one, the one towards which the wing tip is directed.
The inscription in the emblem is easily readable and bold, with optimal letter spacing. Although it is lower than the symbol, it has clear contours. The edges of the glyphs are smooth, streamlined, and sans-serif, so they harmonize with the soft feathers. As a result, the logo is perceived as light and unobtrusive.
Font and Colors
There are no typefaces similar to the one chosen for the Fabletics symbol. It is an original development based on grotesque fonts. Almost all glyphs (with a few exceptions) have curved corners. The “L,” “T,” and “I” have diagonal cuts, but they do not make them pointed; they are just as smooth as the rest of the capital letters.
The logo’s color palette is restrained, as with all famous fashion brands. It is monochrome. Moreover, the improvised wing can be painted either in white (on a dark square) or in black (on a light background).
