Fabletics Logo PNG
The simple Fabletics logo does not convey the brand’s simplicity. It is a unique phenomenon in the world of fashion, as it succinctly reflects the pursuit of beauty. A couple of strokes, and the winged customers rejoice in stylish items offered by the trademark. And its range is impressive, from sneakers to swimsuits. All for an active lifestyle!
Meaning and History
The visual identity of Fabletics was introduced right away, as the launch of a new fashion brand is always accompanied by a logo that will play an important role in its popularization. That’s what happened. The four entrepreneurs, including world-famous personalities, opted for a loud name associated with fabulous items. After all, the store’s name uses the word “Fab,” meaning “fabulous” and “fantastic.”
What is Fabletics?
Fabletics is a fashion store that sells women’s and men’s clothing. Mainly, it offers items for sports activities and everyday wear, but there are also individual collections for plus-size people. The company was established in 2013 and is located in El Segundo (California). Among the brand’s founders is actress Kate Hudson.
2013 – today
The Fabletics emblem is graphic-textual. It harmoniously combines the name and the drawn symbol, reflecting the essence of the fashion brand. The basic concept is elitism, as the brand specializes in selling products to group members under individual conditions. Thus, they are provided with discounts and various privileges. There is a capsule clothing series produced for a specific customer, based on their measurements, tastes, lifestyle, and fashion preferences.
This approach is conveyed by the winged symbol, located to the left of the inscription. The wing consists of two feathers: the upper one is large, and the lower one is small. They are slightly curved and stretched to the right. A miniature sphere serves as a support for one of the feathers, from where the feather seems to “grow.” Rising, it forms a single whole with the upper element. The background is in the form of a square with three rounded corners and one sharp one – the one towards which the tip of the wing is directed.
The inscription in the emblem is easily readable and bold, with optimal letter spacing. Although it is lower than the symbol, it has clear contours. The edges of the glyphs are smooth, streamlined, and without serifs, so they harmoniously look alongside the soft feathers. As a result, the logo is perceived as light and unobtrusive.
Font and Colors
There are no analogs to the typeface chosen for the Fabletics symbol. It is an original development based on grotesque fonts. Almost all glyphs (with a few exceptions) have curved corners. The “L,” “T,” and “I” have diagonally cut lines, but they do not make them pointed; they are just as smooth as the rest of the capital letters.
The logo’s color palette is restrained, like that of all famous fashion brands. It is monochrome. Moreover, the improvised wing can be painted either in white (on a dark square) or in black (on a light background).
