The Fagor logo symbolizes a company that, like a powerful jet, bursts into the special equipment market and saturates it with demanded goods. The sign speaks of new technical solutions and continuous development and improvement.
Fagor: Brand overview
Founded: | 1956 |
Founder: | Onnera Group |
Headquarters: | Mondragón, Spain |
Website: | fagor.com |
Meaning and History
The brand’s products can be recognized by the characteristic logo, which is made in red and black colors. The trademark appeared in the 1980s when Ularco was renamed Fagor.
The minimalist label has two elements. On the left is the name of the company, written in capital letters. The font is a bold grotesque. On the right, directly opposite the word, is a red circle with two horizontal lines on the side. The stripes resemble the protruding “F” strokes. The ends are cut at an acute angle to create a movement effect.
What is Fagor?
Fagor (more precisely, Fagor Electrodoméstico) was a Spanish manufacturer of household and commercial appliances based in the Basque Country. From 1956, it produced ovens, refrigerators, washing machines, and other large appliances. Mondragon Corporation managed it. The brand ceased to exist in 2013.
There are several versions of the logo with different palettes. Most often, the background is white; less often, it is black. The color of the inscription “Fagor” changes accordingly. There are logos in which the circle is outlined with a dark outline. In exceptional cases, it is not red, but white or gray. The final choice of scale depends on the visual context and the circumstances in which the graphic sign is used.
Fagor: Interesting Facts
Fagor, a well-known brand in the home appliance industry from Spain, offers a variety of products like kitchen appliances, laundry solutions, and cooling systems. It’s celebrated for its innovation, commitment to sustainability, and quality.
- Cooperative Start: Founded in 1956 within the Mondragón Corporation in Spain, Fagor stands out for its beginnings based on worker cooperation, community development, and social responsibility.
- Product Innovation: Fagor leads in appliance innovation, providing energy-efficient washers, advanced ovens, and induction cooktops, emphasizing technology for better convenience and efficiency.
- Worldwide Reach: Fagor has expanded worldwide from its Basque roots, tailoring products for diverse international customers.
- Eco-Friendly Focus: The brand focuses on sustainability, making appliances that save energy and water, reflecting its environmental care.
- Financial Struggles: Fagor faced financial difficulties in the early 2010s, declaring insolvency in 2013, a critical event that showed even strong brands can struggle economically.
- A New Chapter: After insolvency, parts of Fagor were bought by other companies, revitalizing the brand with a continued emphasis on quality and innovation.
- Cooking Technology Leader: Fagor promotes induction cooking for its efficiency and safety, leading in modern kitchen solutions.
- Strategic Partnerships: Fagor enhanced its appliances with advanced technologies and broadened its market through collaborations.
- Awards and Recognition: The brand has received numerous awards for its high-quality, well-designed, and environmentally friendly products.
Fagor’s journey reflects innovation, resilience, and a strong commitment to social and environmental principles. Despite challenges, it has significantly influenced the home appliance industry, evolving to meet modern consumer needs.
Font and Colors
The corporate logo includes two elements: the name of the trademark and its graphic designation. The inscription is made in bold type, so the letters are massive, large, like the household appliances that the brand produces. This also speaks to the company’s credibility, its rich heritage, as it is the largest manufacturer in Europe. All characters are uppercase and not serif.
The graphic part is a red circle with two white lines at the top. They resemble the “F” stripes with slightly angled cuts. This element added dynamics to the emblem and diluted the solid red color, which perfectly complements the black letters.
Fagor color codes
Fire Engine Red | Hex color: | #cc2028 |
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RGB: | 204 32 40 | |
CMYK: | 0 84 80 20 | |
Pantone: | PMS 485 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |