Fagor is a Spanish brand of the kitchen, laundry, and refrigeration equipment. It is now the largest manufacturer of professional equipment, operating in the specialized market since 1956. It belongs to the Onnera Group business community and is part of the Mondragon Corporation network of cooperatives.
Meaning and History
The brand’s products can be recognized by the characteristic logo, which is made in red and black colors. The trademark appeared in the 1980s when Ularco was renamed Fagor.
The minimalist label has two elements. On the left is the name of the company, written in capital letters. The font is a bold grotesque. On the right, directly opposite the word, is a red circle with two horizontal lines on the side. The stripes resemble the protruding “F” strokes. The ends are cut at an acute angle to create a movement effect.
There are several versions of the logo with different palettes. Most often, the background is white; less often, it is black. The color of the inscription “Fagor” changes accordingly. There are logos in which the circle is outlined with a dark outline. In exceptional cases, it is not red, but white or gray. The final choice of scale depends on the visual context and the circumstances in which the graphic sign is used.
Font and Colors of the Emblem
The corporate logo includes two elements: the name of the trademark and its graphic designation. The inscription is made in bold type, so the letters are massive, large, like the household appliances that the brand produces. This also speaks to the company’s credibility, its rich heritage, as it is the largest manufacturer in Europe. All characters are uppercase and not serif.
The graphic part is a red circle with two white lines at the top. They resemble the “F” stripes with slightly angled cuts. This element added dynamics to the emblem and diluted the solid red color, which perfectly complements the black letters.