Falken Logo PNG
Falken: Brand overview
Born in Japan in 1983, Falken Tire has demonstrated its prowess in the tire industry for decades. 1985, the brand was recognized in North America, and 1988, it gained a foothold in Europe. Today, Falken Tire produces and refines Ultra-High-Performance (UHP) products. Using professional motorsports as a proving ground for innovation, the company has a range of products distributed worldwide.
In 1983, OHTSU Rubber & Tire created the Falken brand. These tires were specifically designed to provide high performance and reliability.
In 1985, Falken Motorsports was established two years later, marking the beginning of product distribution in the United States.
1988 was a landmark year for Falken. Its motorsports team became champions in the international Mirage Cup series, making history. The same year saw the debut of the Sincera tire, another innovation that demonstrated superior performance and reliability. In addition, Falken Tyre Europe GmbH was founded in Offenbach am Main, Germany, ushering in an eventful era in the tire industry.
In 1990, the GT-R R32 class won the N1 Endurance Sugu 400 km 6-hour endurance race, demonstrating Falken products’ exceptional performance and durability.
In 1991, Falken was instrumental in making the BNR32 the triumphant winner of Japan’s Super N1 Taikyu series. At the same time, the Falken team took part in the Kenya Endurance Rally, pushing the boundaries and testing the limits of endurance.
The same year marked a major milestone with the opening of Falken’s U.S. headquarters in Rancho Cucamonga.
In 1994, Falken Tires reaffirmed its commitment to motorsports and the automotive industry by becoming an official sponsor of the American Le Mans Series (ALMS).
In 2003, the company introduced the AZENIS line, adding a new dimension to high-performance tires.
In 2004, Falken Tires expanded its sponsorship portfolio to include the Dakar Rally.
Then, in 2007, Falken Tires introduced a new player in the ultra-high-performance tire market with the launch of the EUROV line.
A new chapter began in 2011 when Falken Tires became an official sponsor of the FIA World Endurance Championship (WEC), kicking off an exciting partnership that brought significant change to the racing industry.
In 2012, Falken Tires introduced the WILDPEAK A/T3W all-terrain tire, revolutionizing the tire industry.
In 2015, Falken Tires introduced the AZENIS FK510 in the ultra-high-performance tire segment.
In 2018, Falken Tires dominated the VLN Endurance Championship at the famous Nürburgring circuit and won the championship title.
In 2022, Falken Tires introduced the AZENIS FK520 ultra-high-performance tire designed to provide superior road control and handling, further strengthening its position in the automotive industry.
Meaning and History
What is Falken?
This international tire manufacturer specializes in products for passenger cars and light and medium-duty trucks. The company is headquartered in Japan, with additional European and United States offices. Its tires are distributed in over 100 countries and are recognized for their quality and reliability.
1983 – 1990s
1990s – today
The Falken logo is designed to reflect the company’s core identity and specialized focus. The brand name is at the center, presented in bold uppercase letters that convey strength and dynamism. A key design feature is the letter “F,” partially rendered red and shaped to resemble a wheel spoke or tire tread pattern. Its sharp, angular form suggests speed and rapid acceleration.
The primary colors—blue and red—are carefully chosen to represent the brand’s values. Blue conveys safety and reliability, essential qualities for a tire manufacturer. Red brings energy and a competitive spirit, highlighting Falken’s deep connection to motorsports.
The custom typeface combines smooth curves with sharp edges, mirroring the dual nature of modern vehicle design, where performance and comfort coexist. The angular elements of the letters subtly echo tread patterns, reinforcing the brand’s technical expertise in tire production.
The name “Falken” is derived from the word “falcon,” a bird symbolizing speed, agility, and power—qualities the company aims to embody through its high-performance products. The logo design combines motion, precision, and engineering aesthetics, creating a strong and recognizable visual identity for the Falken brand.