Falken Logo

Falken LogoFalken Logo PNG

The Falken logo creatively encapsulates the essence of the German tire manufacturer, with its design centered around the word “FALKEN.” An immediate stand-out feature is the red segment of the letter “F,” crafted to resemble the stylized spoke of a car’s wheel or tire tread pattern. This abstract element speaks volumes about speed with its characteristic sharpened form, akin to an arrowhead. The remainder of the text, bathed in blue, exhibits an unconventional appeal due to a unique font that merges smooth curves with sharp cuts.

Through this design, the brand conveys its identity and area of operation subtly yet impactfully. The clever integration of an automotive theme into the typeface is a nod to its core business – tire manufacturing. The arrow-like shape within the “F” symbolizes speed and points toward the company’s direction and momentum in the industry.

The blue text introduces contrast and visual balance, preventing the logo from becoming overwhelmingly intense. The carefully chosen font, with its interplay of soft curves and abrupt edges, reflects the brand’s balance between innovation and reliability, further strengthening its reputation in the market.

The logo successfully communicates the dynamism, innovation, and reliability that the brand stands for, all within the realm of automotive excellence.

Falken: Brand overview

Founded: 1983
Founder: Sumitomo Rubber Industries
Kobe, Japan (global headquarters)
Offenbach am Main, Germany (European headquarters)
Rancho Cucamonga, United States (North American headquarters)
Website: falken.tires
Born in Japan in 1983, Falken Tire has demonstrated its mastery in the tire industry for several decades. The brand gained recognition in North America in 1985 and established a foothold in Europe in 1988. Today, Falken Tire’s primary focus is producing and refining Ultra High Performance (UHP) products. Using professional motorsports as a test bed for innovation, it provides an array of globally distributed products.

In 1983, OHTSU Rubber & Tire established the Falken brand. These tires were specifically engineered for high performance and reliability.

Two years later, in 1985, Falken Motorsports was initiated, marking the commencement of U.S. distribution.
1988 was a notable year for Falken. Its motorsports team emerged as champions in the Mirage Cup International series, carving out a name for themselves in history. This year it also marked the debut of the Sincera Tire, another innovation demonstrating superior performance and reliability. Furthermore, Falken Tyre Europe GmbH was founded in Offenbach am Main, Germany, kickstarting an eventful era in the tire industry.

The GT-R R32 class, in the 1990 N1 6-hour Endurance Sugu 400 km race, highlighted the exceptional performance and durability of Falken products by securing a victory.

In 1991, Falken played an instrumental role in helping the BNR32 emerge triumphant in Japan’s Super N1 Taikyu Series. Simultaneously, Team Falken took on the Kenya Endurance rally, pushing boundaries and testing their endurance.

The same year, a significant milestone was marked as Falken opened its U.S. Headquarters in Rancho Cucamonga.

In 1994, Falken Tires reinforced its commitment to motorsports and the automotive industry by officially sponsoring the American Le Mans Series (ALMS).

By 2003, the brand introduced the AZENIS line, adding a new dimension to the world of high-performance tires.

In 2004, Falken Tires extended its sponsorship portfolio to include the globally acclaimed Dakar Rally.

Then in 2007, Falken Tires brought a new player to the ultra-high-performance tire market by introducing their EUROV line.

A new chapter began in 2011 when Falken Tires became an official sponsor of the FIA World Endurance Championship (WEC), prompting an exciting partnership that brought significant changes to the racing industry.

The introduction of the WILDPEAK A/T3W, an all-terrain tire, by Falken Tires in 2012, revolutionized the tire industry.

In 2015, the ultra-high-performance tire segment saw the introduction of the AZENIS FK510 by Falken Tires.

2018 witnessed Falken Tires dominating the VLN Endurance Championship at the renowned Nürburgring and claiming the championship title.

Fast forward to 2022, Falken Tires introduced the AZENIS FK520 ultra-high-performance tire, designed for superior road control and handling, further establishing its footprint in the automotive industry.

Meaning and History

Falken Logo History

What is Falken?

Since its establishment in 1983 by Sumitomo Rubber Industries in Japan, Falken Tire has carved a niche for itself in the international tire industry. Operating out of its global hub in Kobe, Japan, and additional offices in Offenbach am Main, Germany, and Rancho Cucamonga, United States, Falken Tire specializes in crafting tires for passenger vehicles and light and medium trucks. With its reach extending to over 100 nations, Falken Tire consistently ranks as a premier provider of high-quality tires to customers worldwide.

1983 – 1990s

Falken Logo 1983

1990s – today

Falken Logo

Falken color codes

Denim Hex color: #1a63b7
RGB: 26 99 183
CMYK: 86 46 0 28
Pantone: PMS 285 C
Pigment Red Hex color: #ec1c24
RGB: 236 28 36
CMYK: 0 88 85 7
Pantone: PMS Bright Red C