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Born in Japan in 1983, Falken Tire has demonstrated its mastery in the tire industry for several decades. The brand gained recognition in North America in 1985 and established a foothold in Europe in 1988. Today, Falken Tire’s primary focus is producing and refining Ultra High Performance (UHP) products. Using professional motorsports as a test bed for innovation, it provides an array of globally distributed products.

In 1983, OHTSU Rubber & Tire established the Falken brand. These tires were specifically engineered for high performance and reliability.

Two years later, in 1985, Falken Motorsports was initiated, marking the commencement of U.S. distribution.
1988 was a notable year for Falken. Its motorsports team emerged as champions in the Mirage Cup International series, carving out a name for themselves in history. This year it also marked the debut of the Sincera Tire, another innovation demonstrating superior performance and reliability. Furthermore, Falken Tyre Europe GmbH was founded in Offenbach am Main, Germany, kickstarting an eventful era in the tire industry.

The GT-R R32 class, in the 1990 N1 6-hour Endurance Sugu 400 km race, highlighted the exceptional performance and durability of Falken products by securing a victory.

In 1991, Falken played an instrumental role in helping the BNR32 emerge triumphant in Japan’s Super N1 Taikyu Series. Simultaneously, Team Falken took on the Kenya Endurance rally, pushing boundaries and testing their endurance.

The same year, a significant milestone was marked as Falken opened its U.S. Headquarters in Rancho Cucamonga.

In 1994, Falken Tires reinforced its commitment to motorsports and the automotive industry by officially sponsoring the American Le Mans Series (ALMS).

By 2003, the brand introduced the AZENIS line, adding a new dimension to the world of high-performance tires.

In 2004, Falken Tires extended its sponsorship portfolio to include the globally acclaimed Dakar Rally.

Then in 2007, Falken Tires brought a new player to the ultra-high-performance tire market by introducing their EUROV line.

A new chapter began in 2011 when Falken Tires became an official sponsor of the FIA World Endurance Championship (WEC), prompting an exciting partnership that brought significant changes to the racing industry.

The introduction of the WILDPEAK A/T3W, an all-terrain tire, by Falken Tires in 2012, revolutionized the tire industry.

In 2015, the ultra-high-performance tire segment saw the introduction of the AZENIS FK510 by Falken Tires.

2018 witnessed Falken Tires dominating the VLN Endurance Championship at the renowned Nürburgring and claiming the championship title.

Fast forward to 2022, Falken Tires introduced the AZENIS FK520 ultra-high-performance tire, designed for superior road control and handling, further establishing its footprint in the automotive industry.