Farmasi Logo PNG
The Farmasi logo characterizes the company as innovative, ambitious, and focused on the beauty and health of its customers. It symbolizes the balance between nature and science in the brand’s cosmetic products.
Farmasi’s history begins with Dr. Cevdet Tuna, born in 1923 in Edirne, Turkey. After graduating from Haydarpaşa High School in Istanbul, he studied at the Goethe Medical School in Germany, then returned to Turkey and served as the sole military doctor in Hadımköy until 1950. After leaving the army, he began creating formulas for cough syrups, pain tablets, and burn ointments needed in postwar Turkey.
In 1952, Tuna founded Tege Pharmaceutical Factory, one of Turkey’s early pharmaceutical producers. He took part in production and created the country’s first analytical laboratory for quality control. After selling part of the business in 1974, he worked from 1977 to 1995 in the pharmaceutical raw materials sector, supplying about 13,500 pharmacies and advising local manufacturers.
In 1998, at age 75, Tuna and his son Ömer Hakan Tuna founded Tanalize Cosmetics, moving from medicine into cosmetics. The Farmasi brand began selling makeup in 2004. In 2009, the company launched Dr. C. Tuna, a care line named after the founder, which later included garlic-based hair products that became strongly associated with the brand.
In 2010, Farmasi entered the direct-sales market in Turkey, competing with Avon and Oriflame. From 2012 to 2016, sales doubled each year, and in 2014 it added the Mr. Wipes home care line. After Dr. Tuna died in 2017, Ömer Hakan Tuna became president. In January 2019, Farmasi entered the US and Puerto Rico through Farmasi North America in Miami, led by Sinan Tuna, the founder’s grandson. By that period, Farmasi was active in 26 countries, sold products in 125 markets, and had more than 4 million independent distributors.
Meaning and History
The Farmasi logo evokes positive associations, as it’s depicted in catalogs with the company’s new products, distributed by independent consultants. The glossy cover with the brand inscription invites you to flip through the pages to check out the range of products. The emblem is used in print and digital forms without losing clarity. Designers have made it adaptive and recognizable.
What is Farmasi?
Farmasi is a Turkish manufacturer of skin care and decorative cosmetics, perfumes, dietary supplements, and vitamin-mineral complexes. It uses natural ingredients because it cares about its customers’ health. The company has existed since 1950 and was created by Dr. Cevdet Tuna, after whom one of its product lines is named.
1950 – today
The brand’s logo features two wavy pink ribbons angled at one another. They could symbolize the flow of life energy, nature, and its cyclical processes, and reflect the Farmasi philosophy of using natural and organic ingredients. One of the stripes has a small, sharp indentation at the top, a hint that beauty shouldn’t be perfect, as it’s the imperfections that give people individuality.
Next to it is the company’s name, typed in gray letters in a modern style. Although all glyphs are uppercase, there is a dot above “İ.” Its presence is explained by the fact that the word “FARMASİ” is written in Turkish rather than English. In this case, the dot is one of the distinctive features of Turkish grammar. According to spelling rules, it can be omitted from the brand name, but the logo’s creators decided to keep it. In this case, a stylistic element helps make the identity unique.
Font and Colors
Many of the letters in the Farmasi logo have sharp angles, giving it a modern, dynamic look. The sharp edges are associated with strength, energy, and movement, emphasizing the company’s active market position and drive for innovation. The font used resembles a modified Function Pro Book by FontSite Inc. The version represented in the wordmark features open intra-character gaps in “A” and “R.” This helps create a unique and memorable brand.
The inscription is gray, which may signify stability, reliability, and professionalism. The two wavy stripes are colored pink, symbolizing beauty and health, the key values of Farmasi.