The official logo for the FIBA Basketball World Cup 2027 has been revealed, introducing a design highlighting the tournament’s prestige and Qatar’s cultural heritage as the host nation. The new logo puts the James Naismith Trophy at the center, seamlessly integrating it with the traditional Qatari Bisht.
The Bisht, a garment worn on special occasions as a symbol of prestige and achievement, wraps around the trophy, connecting basketball’s global legacy and the host country’s traditions. The flowing lines of the fabric contrast with the trophy’s structured form, adding movement and elegance to the design. The blend of culture and sport highlights Qatar’s significance in hosting the event.
The shades represent different stages of the basketball journey. White, brown, and black symbolize progress from the early qualifiers to the final game. The White Bisht represents the beginning—fresh starts, unity, and international qualification. As the tournament moves forward, the Brown Bisht takes over, reflecting the determination and endurance needed to reach the finals. The Black Bisht signifies the peak of competition, symbolizing legacy, triumph, and the intensity of the championship moment.
The typography has been refined. It features a balanced, modern typeface highlighting “QATAR 2027” with a structured and polished look. Unlike the previous version, which focused boldly and energetically on the “WORLD CUP,” the new typography takes a more understated yet authoritative approach. Emphasizing the host country reinforces Qatar’s role in the tournament while ensuring clarity across different formats.
The previous logo featured an abstract “23” intertwined with a heart shape, representing unity and passion for basketball. Its colors were inspired by past hosts, the Philippines, Japan, and Indonesia. The new design shifts toward a more refined and luxurious feel. The golden trophy now takes center stage, complemented by deep red accents that add richness and depth.
The updated logo removes extra graphic elements, allowing the trophy and Bisht to stand as the event’s defining symbols. This makes the design more versatile, ensuring it works across digital and physical platforms, from merchandise to broadcast graphics.
The unveiling of this new identity marks a fresh chapter for the FIBA Basketball World Cup, blending the sport’s global prestige with the cultural heritage of its 2027 host. The refined design, sophisticated color palette, and focus on the iconic trophy create a distinctive and lasting identity for one of the most celebrated tournaments in international basketball.
