The FIFA U-20 World Cup Chile 2025 has introduced a new logo highlighting the country’s cultural and natural heritage. The new emblem adopts a totem-like structure and incorporates symbols representing Chile’s identity.
Instead of the previous logo’s stylized trophy with a football on top, the new design blends geometric and cultural elements. The upper section features a football decorated with patterns inspired by Andean textile art, merging traditional aesthetics with a modern sports emblem. The base is shaped like a structured podium, symbolizing stability and national pride.
The color palette has been expanded, drawing inspiration from Chile’s landscapes and cultural symbols. Red represents the national team’s signature color, deep blue reflects the Pacific coastline, green represents the valleys and forests, and violet captures the hues of the Andean sky at sunset. A neutral beige tone ties it all together, echoing the earth tones found across the country’s diverse terrain, from deserts to mountains.
The new typeface is sleek and contemporary, with clean lines that improve readability. The shift from the previous logo’s more formal and rigid lettering gives the new design a fresher and more integrated look.
The redesign brings a new perspective to the tournament’s visual identity, combining geometric shapes, cultural symbols, and a vibrant color scheme. The updated look connects the competition deeply to Chile’s heritage, creating a strong and recognizable presence for the FIFA U-20 World Cup Chile 2025.
