Fioravanti Logo

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Fioravanti: Brand overview

Fioravanti was founded in 1987 in Turin (Italy) and was originally the brainchild of Leonardo Fioravanti, a designer with an impressive 24-year career at Pininfarina, where he was involved in the creation of the legendary Ferrari models. In 1991, Fioravanti turned his attention to architecture, realizing projects in Japan, but then turned his attention to his founder’s true passion – automobile design.

At Pininfarina, Leonardo left an indelible mark, creating models such as the Ferrari Daytona, 308 GTB, 288 GTO and the iconic F40. Building on this rich heritage, in the 90s and 2000s, Fioravanti shifted its focus to conceptualizing avant-garde car models. One such remarkable new product was the Kite model developed in 2004. The company has also collaborated with manufacturers, including a unique partnership with Ferrari to create a one-off model, the SP1, introduced in 2008. A Skill prototype built on the Fiat Grande Punto platform also saw the light of day in 2006.

Currently headquartered in Moncalieri, a suburb of Turin, the design studio remains focused on the development of Italian automotive excellence. Thanks to the wealth of experience gained by its founder, the company aims to remain a beacon of innovation and stylistic splendor in the field of automotive design.

Meaning and History

Fioravanti Logo History

1987 – today

Fioravanti Logo

Fioravanti specializes in developing stylish and innovative concept cars, so its logo looks futuristic. The designers combined two curved gray stripes to resemble the letter “F.” This design conveys Italian chic and grace through simple shapes. The brand name is written in an elegant slim font with large letter spacing and is highlighted in bright red.

The use of curved lines in the design of the letter “F” speaks of forward-thinking and flexibility, which is very important in the world of concept car design. The bright red color used in the brand name is meant to attract attention and symbolize the passion, energy, and dynamism of the company’s projects.