Firestone Logo

Firestone LogoFirestone Logo PNG

The Firestone logo has not changed throughout the history of this company. And if any changes were made to it, then they were minor: the brand continued to use a word mark, made in an intricate gothic typeface. A similar symbol appeared over 120 years ago in newspaper advertisements and on tires.

Firestone: Brand overview

Founder:Harvey Firestone
Nashville, Tennessee, U.S.

Firestone Tire and Rubber Company specialize in tire manufacturing. At first, she produced them only for fire trucks, vans, and buggies and then switched to other types of wheeled vehicles. Thus began the mass production of automobile tires, for which, in the mid-1920s, the company had to open one of the largest rubber plantations on the planet. In the late 1980s, the brand with all factories was taken over by the Japanese Bridgestone Corporation. In 1990 they merged to form Bridgestone Firestone North American Holdings Ltd.

Firestone is a prominent representative of the tire industry and one of the leaders in the global market. It is known not least for its logo, which contains its name in the form of an originally designed inscription. The company got its name in honor of Harvey Firestone, who was friends with Henry Ford. This American businessman founded a small tire manufacturing business in 1900 and contributed to its rapid development.

Meaning and History

Firestone Logo History

The Firestone emblem has not changed much in more than 120 years, although it has acquired recognizable features. There were several modifications that were featured in advertisements on the pages of newspapers and magazines, as well as on signs and branded products. The current version of the logo appeared relatively recently – in 2013. It is known that it is wider than all previous versions.

Firestone Symbol

The red inscription contains the word “FIRESTONE” in upper case. If earlier the letters were located very closely and even touched in some places, now the intervals between them are quite wide. This improves the readability of the inscription and makes the brand name legible. Each glyph looks like a blazing flame – not just because of the color. The designers gave the letters a recognizable shape with smooth curves, sharp ends, asymmetrical cuts, and clear edges. In addition, Firestone has a graphic symbol with an “F” inside a triangular heraldic shield. This symbol has existed since the founding of the company.

What is Firestone?

Firestone is short for Firestone Tire and Rubber Company. This is a well-known tire manufacturer from the USA, which entered the market in 1900, and 88 years later was bought out by the Japanese corporation Bridgestone. Its main office is in Nashville, even though it was originally in Akron. Firestone’s most famous advertising jingle is “Where the Rubber Meets the Road.”

The fiery letters reflect the essence of the word “Firestone,” which is both the company’s name and its founder’s surname. The flame symbolizes speed because car tires heat up when driving fast. And this design is very memorable and recognizable.

Font and Colors

Firestone Emblem

The logo’s font early on was very similar to the Bradley Extended, based on old manuscripts published by “profonts.” Over time, it has changed and acquired new features, although, in general, the style has been preserved. In the Firestone wordmark, the following letters differ most from Bradley: “s,” “i,” “r,” and “n.” But it is still one of the varieties of Gothic writing. The designers chose this typeface because of its “fierceness,” and for the same reason, they used a bright red color for the lettering.

Firestone color codes

Pigment RedHex color:#ee1c24
RGB:238 28 36
CMYK:0 88 85 7
Pantone:PMS Bright Red C