Flickr is an American online portal for posting high-resolution videos and photos. He is also an online hobby community. The service was created by Ludicorp and was conceived by Stewart Butterfield and Caterina Fake. Since 2004 (the time of its foundation), it has changed several owners, and since April 2018, it has become the property of SmugMug. This site is recognized as one of the most convenient for professionals and photo enthusiasts. It has applications for the Android and iOS operating systems and a mobile version of the website. The place of foundation of the service is Vancouver (Canada), the head office is located in San Francisco (USA).
Meaning and History
The United States did not originally own the web portal: it is developed by a Canadian specialist company based in Vancouver. Moreover, Flickr arose based on tools created for the multiplayer online game Ludicorp’s Game Neverending. But as a result, the project turned out to be wider than the intended framework, so the computer game was postponed. The earliest versions of the service were reoriented to a chat called FlickrLive. He assumed the function of sharing pictures in real-time. However, it was just a prototype of today’s service without integral tasks and logo.
When the website’s precise focus emerged, the developers focused on the option to download and store user content. After improvements, the service began to operate, offering all registered users a convenient opportunity to post and embed their images in blogs and social networks. Then many other useful features were introduced.
In the spring of 2005, Flickr was taken over by the American company Yahoo, which acquired the Canadian Ludicorp. Within a week, the new owner transferred all the files from the servers in Canada to his Internet platform in the United States. After the monetization of the web portal, the active introduction of restrictions on the volume of uploaded photos and the duration of videos began. In 2013, the site’s most large-scale redesign took place, but the logo remained the same. The changes did not affect him.
After a series of resale, Flickr became the property of SmugMug. This event is dated May 2019. After that, the owner transferred more than 100 million accounts and content to the AWS (Amazon Web Services) platform. The procedure took approximately 12 hours. Today, photos and videos on the portal are available without registration, but you must create your account to upload them. The logo has remained the same for instant recognition of the Internet platform.
Font and Colors of the Emblem
The visual identity of the service is conveyed vividly but minimalist. The stylish and modern icon consists of two parts, which are often used separately – as stand-alone logos. The graphic contains two large dots that look more like-colored circles. They symbolize the lens of a camcorder and a photo camera. The geometric shape on the right is colored neon pink; it is deep blue on the left.
The text part is executed in lowercase letters and divided by color into two sectors: “flick” is blue, and “r” is pink. These are two branded shades of the Internet site. They represent creativity, passion, zeal, and professionalism. And the fact that the gamut is rendered in very bright colors demonstrates a positive attitude, a progressive approach, and a young spirit of the web service.
A classic sans serif typeface was chosen for the Flickr logo. It looks like Frutiger or Centuma Black with minor modifications (JC Design Studio developed the latter).
The signature palette includes two rich colors: pink, reminiscent of fuchsia (shade # ff0085), and bright blue, like a deep summer sky (code # 0063dc).