The FlightAware logo meets customer expectations for accurate, real-time flight data, affirming that the brand delivers nothing less than excellence. The emblem builds customer trust, leading to sustained engagement and long-term brand loyalty.
FlightAware: Brand overview
From its humble beginnings to its current position as a subsidiary of Collins Aerospace, FlightAware has grown into the world’s largest flight-tracking platform, providing airlines, airport operators, and software developers with real-time, historical, and predictive flight-tracking data and products.
In March 2005, a group of aviation enthusiasts set out to democratize flight tracking information. Their mission was clear – to create an accessible and user-friendly platform that would provide individuals and companies around the world with real-time flight tracking. Thus, FlightAware was born, revolutionizing flight tracking by making comprehensive data easily accessible.
As a pioneer in this field, FlightAware installed ADS-B receivers around the world to collect and process flight data in real-time. As FlightAware’s network expanded, so did its capabilities. Using advanced algorithms and the latest technology, FlightAware has provided unrivaled flight tracking accuracy historical and predictive information.
By 2019, FlightAware’s network included 32,000 ADS-B ground stations located in 200 countries, enabling near real-time flight tracking around the world.
In 2020, FlightAware joined forces with Collins Aerospace, setting FlightAware on a course for unprecedented technological advancement.
Meaning and History
What is FlightAware?
FlightAware is an American multinational technology company known for a wide range of services. It provides real-time, historical, and predictive flight tracking data and products. Since its inception in 2005, the company has been at the forefront of aviation technology and, by 2023, will have been an industry leader for nearly two decades. The company originally started as a hobby project to track general aviation flights but quickly expanded its portfolio to include commercial flights around the world.
2004 – today
FlightAware International Flight Tracking Service chose a logo that accurately reflects the scope of its business. The logo depicts an airplane flying to the right, followed by a dotted line indicating the flight path. This line consists of six short segments. The two lower segments form the center part of the letter “A,” cleverly replacing its crossbar. Both the airplane and these segments are painted in a sky-blue hue. The accompanying text is in a contrasting dark blue color. The first letter of each word is capitalized, and the rest are lowercase. The font is geometric, with many angles, but well-balanced with rounded elements.
The sky blue color complements the aviation theme and creates a sense of reliability and authenticity. The use of dark blue in the text creates a professional atmosphere, increasing trust in the service. The geometric font with balanced angles and curves gives the logo a modern technical character, emphasizing the company’s expertise in flight tracking technology.