Flipkart is an Indian online marketplace where some people display their products, while others choose and buy them. It is an intermediary platform between manufacturers and customers, where users purchase products with a guarantee of original origin. The web service appeared in 2007 and is registered in Bangalore, Karnataka (India). Its founders are Sachin and Binny Bansal. After several ownership changes, a controlling stake in the commercial company passed to the American retail platform Walmart. This event took place in 2018.
Meaning and History
Started as a small, limited online store, Flipkart has expanded year after year until it has become a serious competitor to Amazon. It now also includes a mobile payment service that operates under the same logo as the parent company. And she has two of them, and both are related to the topic of sales.
2007 – 2015
Initially, the logo depicted a stylized grocery cart used in supermarkets. A handle is drawn on the left, as well as two wheels. On the right is the online store’s e-mail address (domain “.com”), which makes the logo advertising-informative. In the middle is the full name of the commercial site in lowercase characters – “Flipkart.”
To form the shape of the grocery basket, the designers used the letter “f.” They bent the leg to the left, and the result is the bottom element where the wheels are attached. Long and short strokes under the label convey forward movement. All elements are located on a horizontal rectangle with a cut off the right corner, which adds even more dynamics to the logo.
2015 – present
The current version consists of two details: the name of the retail chain and the grocery package’s images, which are usually issued at the checkout. The designers placed the word “Flipkart” on the left side and radically changed their font.
On the right side of the logo is the top half of the bag with a hanging handle. On a yellow background, there is a lowercase “f” with the bottom cut off. She has a blurred horizontal stroke, which gives her originality and perfectly reflects the dynamics of movement. Outwardly, this symbol is very similar to the Facebook icon: the same rounded and smooth lines, except for a slight tilt.
Font and colors of the Emblem
Both logos are based on the name and trade theme, expressed in different elements. If earlier it was associated with a grocery cart, now the emphasis has shifted to a shopping bag for shopping. In both the first and second versions, the designers kept the same palette by simply rearranging the colors.
The 2015 emblem uses the Riona Sans Bold Italic typeface by Mika Melvas. The “r” has a third of the cap removed, “l” has a lower element added as if it were a lowercase letter, and “p” and “a” have oval gaps. Simultaneously, the original logo was in Dundee RR Condensed Extra Bold by designer Pat Hickson.
The color of the logo is stable because almost the same range is presented in both the debut and the current versions. The current emblem uses a selection of colors from Vivid Orange Peel, Banana Yellow, and True Blue, which were combined by Keshav Naidu.