Flipkart Logo

Flipkart LogoFlipkart Logo PNG

“If you’re going to a service, open your bag wide,” advises the Flipkart logo. Finding the necessary thing on the platform is easy and simple, and you can make a purchase instantly. The logo demonstrates significant time savings through online ordering.

Flipkart: Brand overview

Founder:Sachin Bansal, Binny Bansal
Bangalore, Karnataka, India
Flipkart is an Indian online marketplace where some people display their products, while others choose and buy them. It is an intermediary platform between manufacturers and customers, where users purchase products with a guarantee of original origin. The web service appeared in 2007 and is registered in Bangalore, Karnataka (India). Its founders are Sachin and Binny Bansal. After several ownership changes, a controlling stake in the commercial company passed to the American retail platform Walmart. This event took place in 2018.

Meaning and History

Flipkart Logo History

Started as a small, limited online store, Flipkart has expanded year after year until it has become a serious competitor to Amazon. It now also includes a mobile payment service that operates under the same logo as the parent company. And she has two of them, and both are related to the topic of sales.

What is Flipkart?

It is an Indian commercial company and its virtual marketplace. The online service appeared in 2007 and initially focused on books, but it has overhauled its range over time. Its founders are Sachin and Binny Bansal. The brand is now owned by the Walmart chain of stores, which owns more than half of the shares. The headquarters is located in Bangalore (Karnataka).

2007 – 2010

Flipkart Logo 2007

The very first Flipkart logo contained the name of this company. It was done in a custom bubble font with rounded corners. The word used lowercase glyphs, with the “i” replaced by a white exclamation mark with orange outlines. The first half of the inscription (“f”, “l”, “p”) was bright orange, and the second (“k”, “a”, “r”, “t”) was blue with a slight gradient.

2007 – 2011

Flipkart Logo 2007-2011

In 2007, another logo appeared – this time with the company’s name, after which there was a point and the domain name “com” was indicated. The part of the lettering up to the dot was bolder because the designers wanted it to stand out. The letters had rounded corners and slanted edges. The main color is bright orange.

2011 – 2015

Flipkart Logo 2011

Initially, the logo depicted a stylized grocery cart used in supermarkets. A handle is drawn on the left, as well as two wheels. On the right is the online store’s e-mail address (domain “.com”), which makes the logo advertising-informative. In the middle is the full name of the commercial site in lowercase characters – “Flipkart.”

To form the shape of the grocery basket, the designers used the letter “f.” They bent the leg to the left, and the result is the bottom element where the wheels are attached. Long and short strokes under the label convey forward movement. All elements are located on a horizontal rectangle with a cut off the right corner, which adds even more dynamics to the logo.

2015 – today

Flipkart Logo 2015-present

The current version consists of two details: the name of the retail chain and the grocery package’s images, which are usually issued at the checkout. The designers placed the word “Flipkart” on the left side and radically changed their font.

On the right side of the logo is the top half of the bag with a hanging handle. On a yellow background, there is a lowercase “f” with the bottom cut off. She has a blurred horizontal stroke, which gives her originality and perfectly reflects the dynamics of movement. Outwardly, this symbol is very similar to the Facebook icon: the same rounded and smooth lines, except for a slight tilt.

Font and Colors

Flipkart Emblem

Both logos are based on the name and trade theme, expressed in different elements. If earlier it was associated with a grocery cart, now the emphasis has shifted to a shopping bag for shopping. In both the first and second versions, the designers kept the same palette by simply rearranging the colors.

The 2015 emblem uses the Riona Sans Bold Italic typeface by Mika Melvas. The “r” has a third of the cap removed, “l” has a lower element added as if it were a lowercase letter, and “p” and “a” have oval gaps. Simultaneously, the original logo was in Dundee RR Condensed Extra Bold by designer Pat Hickson.

The color of the logo is stable because almost the same range is presented in both the debut and the current versions. The current emblem uses a selection of colors from Vivid Orange Peel, Banana Yellow, and True Blue, which were combined by Keshav Naidu.

Flipkart color codes

OrangeHex color:#f7a200
RGB:247 162 0
CMYK:0 34 100 3
Pantone:PMS 137 C
Dandelion YellowHex color:#f8e831
RGB:248 232 49
CMYK:0 6 80 3
Pantone:PMS 3945 C
French BlueHex color:#047bd5
RGB:4 123 213
CMYK:98 42 0 16
Pantone:PMS 285 C

What does the Flipkart logo mean?

The Flipkart logo reflects the trade theme directly. It consists of a package for the products issued at the checkout, and the name of the commercial site, in the modern Riona font. It also features a large F with a bar-shaped crossbar that emphasizes the dynamics of the buying process. All elements are painted in friendly colors: yellow, blue, and white.

Who is designing the Flipkart logo?

The modern Flipkart logo was conceived and developed by our design team, who consulted with Umbrella Design professionals. They collaborated to create a version that stands out on all media, from the desktop to the street billboard. Keshav Naidu did the selection of the color palette.