Franken Tourismus Unveils New Logo and Brand Identity

Franken Tourismus Logo New

Franken Tourismus has unveiled a new logo that combines the region’s rich historical roots with a modern, welcoming design. This new visual identity represents a step forward in aligning the brand with the needs of today’s travelers while still honoring the traditions and culture that define the region.

A key feature of the new logo is the incorporation of a heart shape within the letters “F” and “r” in “Franken.” This design choice reflects the joy and passion that visitors experience when exploring Franken. The heart symbolizes the emotional connection many feel toward the region, emphasizing the brand’s focus on creating memorable tourist experiences.

Franken Tourismus Logo Evolution

The new logo’s typography uses a bold and modern sans-serif font, which contrasts with the more traditional typeface of the previous design. This updated font improves legibility across various platforms, making the logo versatile for digital and print use. The typeface’s clean lines and balanced proportions convey a sense of reliability and modernity, reinforcing the brand’s desired image.

The color palette has also been updated. The previous logo’s deep burgundy has been replaced with a more vibrant red, paired with a softer secondary color for the word “Tourismus.” This new color combination draws attention and evokes feelings of warmth and energy, qualities central to Franken’s experiences.

Franken Tourismus Symbol

A significant change in the logo design is removing the small castle icon in the old logo. While the castle represents the region’s historical architecture, the new logo opts for a more abstract design with the heart symbol. This shift focuses on the emotional and experiential aspects of tourism in Franken, appealing to the feelings of joy and discovery that visitors experience.

The layout of the new logo is more cohesive and balanced, with the text elements closely aligned to create a unified look. The word “Tourismus” is now slightly smaller and placed beneath “Franken,” allowing the region’s name to take prominence. This adjustment enhances the logo’s readability and ensures that “Franken” remains the focal point.

Franken Tourismus Logo Old

Overall, the new Franken Tourismus logo is modern and inviting, with meaningful details that reflect the region’s story. It honors Franken’s history while appealing to a new generation of travelers seeking authenticity and contemporary experiences. With its bold typography, vibrant colors, and thoughtful design elements, the new logo is set to strengthen Franken’s brand presence across all platforms, making it an attractive destination for visitors.