Frigidaire: Brand overview
Founded: | 1918 |
Founder: | Electrolux |
Headquarters: |
Charlotte, North Carolina, U.S. |
Website: | frigidaire.com |
Two years later, in 1918, William C. Durant, the brain behind General Motors, took notice and acquired the fledgling company. With this change in ownership came a new name: Frigidaire. The enterprise revolutionized the market that year by introducing the first self-contained refrigerator unit. By 1919, General Motors formally took over Frigidaire, propelling it to become the dominant force in refrigerator manufacturing by the end of the 1920s. The company didn’t stop at refrigeration; it continued to push the envelope, pioneering the inaugural household freezer in 1929 and venturing into room air conditioners in 1931.
The brand was so ubiquitously popular that, by the 1940s, nearly one in every two American homes boasted a Frigidaire refrigerator. Moreover, the company diversified its portfolio to include various household appliances such as cooking ranges and laundry machines.
In 1979, General Motors decided to part ways with Frigidaire, selling it to White Consolidated Industries. The brand’s ownership narrative took another turn in 1986 when Electrolux, a Swedish multinational, snapped it up. Even under foreign ownership, Frigidaire has retained its quintessentially American brand identity.
Frigidaire has been a trailblazer in refrigerator and appliance technology since its inception. It soared to prominence under General Motors’ wing, remained a household name throughout the 20th century, and now exists as a subsidiary of Electrolux while preserving its iconic American branding.
Meaning and History
1960 – 1976
1976 – 1979
1979 – 1991
1991 – 2000
2000 – 2009
2009 – today
Frigidaire color codes
Safety Blue | Hex color: | #0a3b7b |
---|---|---|
RGB: | 10 59 123 | |
CMYK: | 92 52 0 52 | |
Pantone: | PMS 294 C |
American Rose | Hex color: | #f9003a |
---|---|---|
RGB: | 249 0 58 | |
CMYK: | 0 100 77 2 | |
Pantone: | PMS Bright Red C |