Fujifilm Logo

Fujifilm LogoFujifilm Logo PNG

The new visualization of the Japanese brand’s audio and video technology and accessories has become a reflection of the effective symbiosis of a deserved past and a promising present. The Fujifilm logo, shaped like a clapboard, symbolizes the balance and stability of the company.

Fujifilm: Brand overview

Founded:January 20, 1934
Founder:Daicel Corporation
Tokyo, Japan
Fujifilm is a well-known brand from Japan that represents the film, photographic equipment, and accessories manufacturing segment. It is one of the most authoritative companies in this industry and has existed since January 1934.

Meaning and History

Fujifilm Logo History
The logo appeared simultaneously with the launch of the business project. It has undergone several versions, one of which is still in use today.

What is Fujifilm?

Fujifilm is a Japanese company founded in 1934 as a manufacturer of photographic film. It currently produces cameras, lenses, printers, and other photography and printing products. In addition, the corporation manufactures various medical devices, including diagnostic systems and X-ray equipment. The product range also includes various pharmaceutical and cosmetic preparations.

1934 – 1960

Fuji Logo 1934-1960

The debut logo depicted Mount Fuji, after which the company is named. It was black and white.

1960 – 1980

Fuji Film Logo 1960-1980

The brand transformed from monochromatic to vibrant: white capital letters were placed inside a red ellipse.

1980 – 1992

Fuji Logo 1980-1992

The wordmark was replaced with a graphic one. Designers stylized the company’s name and presented an emblem with Asian motifs – like a hieroglyph. The color remained the same.

1985 – 1992

Fuji Film Logo 1985-1992

The logo of that time looked very minimalist, although the picture was supplemented with word designations.

1992 – 2006

Fujifilm Logo 1992-2006

This year, we perfected the previous version: enlarged the letters to match the size of the hieroglyph on the left.

2006 – today

Fujifilm Logo 2006-present

Developers revisited the old logo and created an original symbiosis. They took the name, written in a lowercase font, and replaced the dot over “i” in the word Fuji with a slanted rectangle. Now, the letter resembles a movie clapboard. This version is maximally balanced in form and color.

Font and Colors

Fujifilm Emblem

The distinctive mark of the legendary video and photography equipment manufacturer always contained the full name. Sometimes, it was solitary, and sometimes, it was accompanied by a complex corporate icon. The current version is a simplified symbiosis of text and graphics. In 2006, the inscription Fujifilm with a double letter I was approved. The letter consists of two fragments – red and black. The first is at the top and looks like a serrated and pointed element. The second is located at the bottom and, in configuration, resembles a vertical rectangle. The letter “F” has a triangular protrusion that, by design, divides the previous letter into two parts.

Fujifilm Symbol

In the previous version of the logo, designers used the custom font Fuji Sans – a beautiful bold sans serif font. The current emblem contains updated, streamlined letters. They became more elongated, rounded, and balanced without sharp transitions. The only sharp detail is the protrusion on the leg of “F” and the angle at the adjacent “I.” The color palette consists of black and raspberry red on a white background.

Fujifilm color codes

Red (Munsell)Hex color:#ee1337
RGB:238 19 55
CMYK:0 92 77 7
Pantone:PMS 185 C
Raisin BlackHex color:#1d191a
RGB:29 25 26
CMYK:0 14 10 89
Pantone:PMS Neutral Black C