Fujifilm Logo PNG
The new visualization of the Japanese brand’s audio, video, and accessories technology reflects the effective symbiosis between a deserved past and a promising present. The Fujifilm logo, shaped like a clapboard, symbolizes the company’s balance and stability.
Fujifilm was founded in 1934 in Minami-Ashigara, Japan, as part of a government initiative to establish domestic film production. Dainippon Celluloid president Mokichi Morita led the project. Early output was unstable until German specialist Emil Mayerhoff helped refine emulsions, resulting in reliable black-and-white film by 1936.
By the early 1940s, the company operated four plants and a research lab, producing photographic, motion picture, and medical X-ray film. After wartime production, Fujifilm returned to civilian markets and, in 1948, released Japan’s first color film, which was later used in Keisuke Kinoshita’s 1951 film.
International expansion began with Brazil in 1955, followed by the US in 1958 and Europe in 1964. In 1962, Fuji Xerox was formed with Rank Xerox. In 1976, Fujifilm introduced the first ISO 400 color negative film.
In the US, Fujifilm challenged Eastman Kodak with lower-priced film. A shift came in 1984 when Fujifilm sponsored the Los Angeles Olympics, gaining about 12% of the market.
In 1988, the company unveiled the digital camera, the Fuji DS-1P, with memory card storage. By 1990, it entered the semiconductor production business, and in 1993, it launched Pictrostat printing and worked with Nikon on digital cameras.
Film still generated 60% of revenue in 2000, but digital technology reshaped the industry. Fujifilm invested in sensors such as the Super CCD, while Kodak later filed for bankruptcy in 2012.
In 2006, Fujifilm Holdings was established, combining FUJIFILM Corporation and Fuji Xerox. In 2019, the company acquired Hitachi’s diagnostic business for $1.63 billion and continued producing photographic film.
Meaning and History
The logo was launched simultaneously with the business project. It has undergone several versions, one of which is still in use today.
What is Fujifilm?
Fujifilm is a Japanese company founded in 1934 as a manufacturer of photographic film. It currently produces cameras, lenses, printers, and other photography and printing products. In addition, the corporation manufactures various medical devices, including diagnostic systems and X-ray equipment. The product range also includes various pharmaceutical and cosmetic preparations.
1934 – 1960
The debut logo depicted Mount Fuji, after which the company is named. It was black and white.
1960 – 1980
The brand transformed from monochrome to vibrant: white capital letters were set within a red ellipse.
1980 – 1992
The wordmark was replaced with a graphic one. Designers stylized the company’s name and presented an emblem featuring Asian motifs, such as a hieroglyph. The color remained the same.
1985 – 1992
The logo of that time looked very minimalist, although the picture was supplemented with word designations.
1992 – 2006
This year, we perfected the previous version by enlarging the letters to match the size of the hieroglyph on the left.
2006 – today
Developers revisited the old logo and created an original symbiosis. They took the name, written in lowercase, and replaced the dot over “i” in the word “Fuji” with a slanted rectangle. Now, the letter resembles a movie clapboard. This version is maximally balanced in form and color.
Font and Colors
The distinctive mark of the legendary video and photography equipment manufacturer always contained the full name. Sometimes, it was solitary, and sometimes, it was accompanied by a complex corporate icon. The current version is a simplified symbiosis of text and graphics. In 2006, the inscription “Fujifilm” with a double letter “I” was approved. The letter consists of two fragments, red and black. The first is at the top and looks like a serrated and pointed element. The second is located at the bottom and, in configuration, resembles a vertical rectangle. The letter “F” has a triangular protrusion that, by design, divides the previous letter into two parts.
In the previous version of the logo, designers used the custom Fuji Sans, a beautiful, bold sans serif. The current emblem contains updated, streamlined letters. They became more elongated, rounded, and balanced, with no sharp transitions. The only sharp detail is the protrusion on the leg of “F” and the angle at the adjacent “I.” The color palette consists of black and raspberry red on a white background.