Fujitsu Logo PNG
The elegant Fujitsu logo matches the sophisticated Japanese style. And since the Japanese love symbolism, the emblem holds many hidden meanings. In short, it all comes down to the idea of globality and continuous growth. It is the epitome of endlessly evolving technology.
Fujitsu’s roots go back to 1923, when Japan’s Furukawa Electric and Germany’s Siemens created Fuji Electric to produce generators, electric motors, and switching systems. German engineers brought technical knowledge, while the Japanese side built the manufacturing base. Telephony became one of the company’s strongest areas and later gave rise to a separate business.
On June 20, 1935, Fuji Electric’s telecommunications division became Fuji Tsushinki Seizo K.K., a company focused on telephone equipment. Its later name, Fujitsu, combined Fuji, “Jiimensu,” the Japanese rendering of Siemens, and “tsushinki,” meaning telecommunications equipment. After World War II, the company helped rebuild Japan’s damaged telephone networks. It supplied telephone and telegraph systems for government needs.
In the 1950s, Fujitsu moved from telecom equipment into computing. A group of engineers, including Toshio Ikeda, explored whether telephone relays could be used for calculations. In 1954, the company introduced FACOM 100, Japan’s first commercial computer. It was followed by the transistor-based FACOM 222 in 1961 and FACOM 230 in 1965. In 1967, the company shortened its name to Fujitsu Limited and opened its first overseas office in New York.
Fujitsu expanded through mainframes, personal computers, online services, and acquisitions. In 1972, it invested in Amdahl Corporation, gaining access to IBM-compatible mainframe technology. In 1981, it launched the FM-8 personal computer, and in 1986, it helped create Nifty-Serve with Nissho Iwai. In 1990, Fujitsu bought 80% of Britain’s ICL, which was later renamed Fujitsu Services. In 1999, it formed Fujitsu-Siemens Computers and took full control in 2009. In June 2020, Fugaku, built with RIKEN, topped the TOP500 supercomputer ranking at 415.53 petaflops.
Meaning and History
What is Fujitsu?
Japanese joint stock company engaged in communications and technology. The enterprises employ 126,000 people in 100 countries.
1935 – 1962
The first logo was a seal with the letters F and S superimposed. The monogram is associated with the parent company from which the company separated. It is a joint venture between Siemens and Furukawa. It is their initial letters that appear on the logo. At the same time, the overlay forms a dollar-like shape, suggesting high incomes and profits.
The combination of letters was pronounced “Fuji,” drawing a parallel to the country’s highest mountain. The name predicts the company’s sustainability, top position, and victory over all competitors.
The circle is a sign of completeness and perfection. The logo indicates flawless work, quality parts, and complete fulfillment of their obligations. The figure is central to the Japanese flag and therefore links the company to its country of origin.
1962 – 1972
In 1962, the company in Europe was renamed Fujitsu Limited. In addition to telephones, the company is actively producing computers and developing the second generation of its devices. It no longer depended on the parent company. Therefore, the logo at that time focused on conveying the giant’s direction.
The brand name has become more technical and strict. The rectangular shape inside the hieroglyphs is made of squares and rectangles. They denoted the abbreviated Japanese name Fujitsu (officially adopted in the country only in 1967).
Visually, the hieroglyphs resemble computer and telephone exchange icons and reflect the company’s two main areas of work: communications and electronics. Between them is a hieroglyph resembling a plus.
The full Japanese name in hieroglyphs is inscribed in a square frame at the top, and “Communications and electronics” is added in beautiful, elegant English cursive below.
In general, the logo was aimed at both domestic consumers and foreign buyers.
1972 – 1988
In the Japanese and European markets, the company was known by the same name. This is reflected in the logo.
The new sign resembled a flag. Above and below are two blue stripes. They symbolized Japan’s environment with water and, more broadly, the rest of the world.
In the center, a white stripe and a red Fujitsu inscription are associated with Japan and its flag. At the same time, white is a prototype of purity and innocence. It personified honest business conduct and an impeccable reputation. The red inscription at the center of the “flag” read “Giant Corporation”. It showed his energy and passion in his job and glorified the country. Like the Sun on the Japanese flag, Fujitsu rises in the world sky.
1988 – today
The company is a large corporation with offices around the world. Therefore, an emblem is being developed that will be understandable to all users. The hieroglyphs are removed from the logo, and international English is taken as the basis. It can be read on all continents. A large list of manufactured goods does not allow us to associate a company with a specific pattern. The word logo will be suitable for all subsidiaries. Therefore, the choice fell on the name in capital letters.
The peculiarity of the logo is in the infinity sign instead of the dot above the i. As conceived by the designer, it symbolizes the connection between the Earth and the Sun. It shows that the way to the Universe is open for earthlings. There is no more competition for Fujitsu. There are only endless possibilities. The corporation will develop and rise higher and higher towards the Sun. Already, Fujitsu has reached such heights that nothing stands between it and the luminary.
The company’s technologies are cosmic and ahead of their time. In the early 2000s, the corporation released smartphones capable of video calling, fingerprint unlocking, and dual-camera setups. Their phones have pedometers, heart rate monitors, and calculators. Memory expansion is possible. Apple will come to fingerprinting only in 2008, and the first camera in Apple devices will appear in 2007.
Capital letters with soft rounding and small serifs show that all firm subsidiaries have reached their heights. There are no weak links in a corporation. Soft lines are user-friendly, making it easy to find the perfect option.
Font and Colors
The main color of the logo is red. It is associated with the following:
- Love. Fujitsu is passionate about what they do.
- Energy. Over the past 90 years, the company has maintained a leading position, surviving difficulties, economic downturns, and competition.
- Enthusiasm. The company is in constant development. Offers all-new, modern solutions and opens new offices.
Canting Regular logo font.