Futi Logo

Futi LogoFuti Logo PNG

The Futi logo embraces its identity as an electric vehicle manufacturer in a straightforward and visually intriguing manner. It features an electric plug and socket intricately designed to be eye-catching. The plug is rendered as a blue polygonal structure with rounded edges, while the socket appears as a white circle outlined in green. Adjacent to these images, the word “futi” is written in lowercase with a unique font design. The elongated tip of the “f” hangs over the “u,” making the right side of the latter longer than the left. Additionally, the “t” deviates from standard proportions, lacking a fragment of its horizontal stroke.

The choice of a blue plug illustrates a few key points about the brand. Blue often represents tranquility and reliability, which consumers look for in electric vehicles. The polygonal shape with rounded edges adds a futuristic touch, symbolizing how the brand aims to lead innovation and design. Contrarily, the socket, marked by a white circle with a green outline, brings in an element of environmental consciousness, often associated with the color green. These two icons encapsulate the mission of offering innovative technology and eco-friendly solutions.

Delving into the name of the brand, halfway through the logo analysis, the uniqueness in typography is striking. Futi has deliberately chosen a customized font, notably bending the conventions of standard text. The elongated “f” and asymmetrical “u” evoke a sense of movement and fluidity. This could imply a journey toward constant improvement and evolution, which are essential qualities in the fast-paced world of electric vehicles.

The deviations in the “t” add another layer to this narrative. Its missing horizontal fragment conveys a feeling of being a work in progress. This could signal the company’s openness to adaptation and change, qualities imperative in an industry marked by rapid technological advancements.

The collective impact of these carefully selected elements tells a compelling story about the company. It’s not just a logo but a narrative frozen in visual form—a narrative about innovation, reliability, environmental consciousness, and continuous evolution. While individual components serve specific purposes, their unity creates a holistic message. It’s an invitation to consumers to engage with a dynamic and responsible brand, ready to take on the challenges and promises that come with revolutionizing transport for a more sustainable future.

Futi: Brand overview

Founded: 2009
Founder: Pedro Sereno
In 2008, Portuguese engineer Pedro Sereno laid the groundwork for Futi in Lisbon with an ambitious goal of advancing sustainable transportation solutions. Working diligently in his garage, he came up with a rudimentary electric vehicle prototype in 2009, which piqued the interest of venture capitalists within Portugal.

Armed with financial backing by 2010, Futi moved operations to a leased production site where the team turned their focus to their debut creation, an urban commuter vehicle dubbed the Futi One. After several years marked by Sereno’s relentless pursuit of excellence, this first model entered in 2015. Garnering immediate critical acclaim, it demonstrated the viability of emerging electric vehicle brands.

Buoyed by the success of the Futi One, the company extended its manufacturing reach into Spain and France, aiming to meet the increasing demand for eco-friendly options among urban European populations. Futi continued to evolve from 2015 to 2020, limiting its production volumes as a conscious strategy to maintain exceptional quality, cultivating a dedicated base of environmentally mindful drivers.

By 2021, Futi was ready to reveal its sophomore vehicle, christened the Futi Neo. It boasted enhancements in battery longevity and incorporated various luxury amenities. Today, Futi is prominent in Europe’s independent electric vehicle sector, epitomizing progressive design and technological ingenuity in sustainable motoring.

Meaning and History

Futi Logo History

2009 – 2012

Futi Logo 2009

2012 – today

Futi Logo