Gancia Logo PNG
The emblem suggests the company’s wines have a unique, bright bouquet. The drinks have a special taste, are warm, and evoke positive emotions. The Gancia logo represents the gold standard and is a premium brand.
Carlo Gancia was born in 1829 in Narzole, Piedmont, in a family tied to winegrowing. In 1848, he went to Reims, the French center of Champagne production, and studied the traditional méthode champenoise. In 1850, he returned to Italy and, with his brother Edoardo, founded Fratelli Gancia near Turin, aiming to adapt the Champagne method to Moscato grapes.
After 15 years of trials, Carlo created Spumante Italiano in 1865, which is regarded as the first Italian sparkling wine. Export shipments began at the end of 1866. In 1870, Gancia received the Royal Emblem from King Victor Emmanuel, and in 1873 and 1878, respectively, won awards in Vienna and Paris. By the late 19th century, the house had added Italy’s first white vermouth based on Moscato, entering a field led by Martini & Rossi and Cinzano.
In the 1920s, Gancia worked with poster artist Leonetto Cappiello. In 1931, the company pushed for the official “Asti” name for Moscato-based sparkling wines, which was later codified in law. In 1950, Vittorio and Lorenzo Vallarino Gancia joined the company, updated the logo, and introduced Gancia Rosso, later known as Gancia Americano. Vittorio then helped take Asti into global markets, including China.
Pinot di Pinot appeared in 1980 as Italy’s first sparkling wine made from three Pinot varieties. In 2003, Gancia registered its Second Fermentation Method. In 2011, Russian Standard Corporation acquired a 70% stake in the company. In 2014, the historic cellars in Canelli were designated a UNESCO World Heritage Site. In 2025, after a full ownership restructuring, Gancia returned to Italian owners.
Meaning and History
Carlo’s parents founded the distillery; growing grapes and making wine was their life’s work. The family owned a plantation in northern Italy, which Caterina Rosso and Michele Gancia’s seventh son inherited. But first, the future winemaker went to Torino, where he studied chemistry and pharmacy and, along the way, discovered a new vermouth recipe.
Then the young man went to France. There, he delved into sparkling wine production, training for two years at a wine company as a simple worker. He returned to Italy in the mid-19th century with his brother Edoardo to rework old methods with new ones adopted from the French. So, they expanded vineyards and mastered foreign technologies amid vigorous activity.
Then Carlo Gancia settled down, got married, but continued producing sparkling wine based on local Muscat. He had an innate intuition for when to interrupt the fermentation to produce a low-alcohol, sugary wine suitable for making a popular sparkling drink. After Carlo’s death, his business passed to his first son, Camillo. Thus, a whole dynasty was born.
The brand, distillery, plantations, and company passed down through generations until Russian oligarch Rustam Tariko took an interest in the Italians’ success. In 2010, he gradually began buying shares in Gancia, eventually becoming the company’s majority owner and brand owner. He joined them with his Standard Russian group, improving and expanding production. The new leader also increased the assortment by adding vermouths and aperitifs to sparkling wines. Each of them has its sign.
After the former family business was transferred to other hands, the company did not lose its original face. She kept it and still uses it today. We are talking about Italian sparkling wine: the original logo remained identical to the debut version. Only aperitifs and vermouths, whose production intensified after joining the Standard Russian concern, received an individual mark.
What is Gancia?
Gancia is one of Italy’s first sparkling wine producers, having introduced the art of spumante-making to Piedmont. The founder, Carlo Gancia, honed his skills in the picturesque village of Canelli after studying traditional French champagne-making methods, where this legendary brand was born. The brand’s Prosecco and Asti remain popular at celebrations worldwide, and today the company offers a wide range of sparkling wines, vermouths, and aperitifs that capture the atmosphere of an Italian celebration.
1850 – today
The very first logo was preserved for sparkling wine. It matches the debut emblem in form and content. It features the Savoy cross, symbolizing the Italian monarchy. The white cross sits at the center, taking pride of place on a red, round background. Around it is a figured element reminiscent of a royal open robe.
Laurel branches flank the design as a sign of superiority, exceptional recognition, and the highest degree of respect. The whole is crowned with a richly decorated red-lined crown. Below are the wine company’s name and the year of its establishment. They are made of gold, matching the contours of the other elements. This palette matches the contents of the sparkling wine bottles.
1920 – 2013
The logo, introduced in 1920, is a step towards strict geometry and perfectly aligned lines. Its base is a blue rectangle, decorated with a dark silver stripe along the visible edges. It serves as a background for a red figure at an angle. The alcohol brand name is printed in white, with contrasting letters. The antiqua font is complemented by a thin line on the right side of each character, which adds depth to the inscription.
2013 – 2018
After the full transition to a new owner (the Standard Russian company), the logo for vermouths and aperitifs has been slightly updated. The designers simplified it by removing the redundant blue background rectangle. They retained the top and bottom stripes, repainted them bronze, and separated them from the main element with a thin white line. The developers also modernized the inscription: the serifs disappeared, and thin points appeared on the “A” and “N.” They also converted the letters to uppercase and added a red gradient. As a result, the logo began to resemble a chevron.
2018 – today
After a series of graphic manipulations, a modern logo emerged that combines the first and previous versions. To ensure compatibility and maintain brand recognition, the designers returned to the blue background but depicted it not as a rectangle but as a small hexagonal shield. On it, needle-shaped blue stripes diverge from the center and reach a golden border. A horizontal red-crimson rectangle sits in the middle, with bronze edging on the right and left. The brand name is written on it in white letters.
Font and Colors
The Italian alcohol brand Gancia has two logos. With one, she marks sparkling wines, emphasizing their antiquity and personal uniqueness; with the second, she marks vermouth and aperitifs. Consequently, the first sign is older and emphasizes the winery’s roots. It reflects the company’s heritage and history. The modern emblem is distinguished by precise geometric proportions that indicate the scrupulous balance of all components in the wines offered. The key stages of its redesign are connected to the company’s transition to a new owner and the expansion of its alcoholic product range.
In the first and last logos of the Gancia winery, the inscriptions use the same typeface: a classic, streamlined print style reminiscent of Times New Roman. The difference lies only in the shadows. The text on the emblem for vermouths and aperitifs is very different. In it, each letter is circled along the contour, each with its own border. At the same time, the font is sharp, geometric, “pungent.”
The Italian wine producer’s corporate palette features a golden hue, present in both versions of the logo. They also use red, silver, white, and navy.