Garnier Logo

Garnier Logo PNG

The Garnier logo combines two contrasting characteristics: elegance and simplicity. Designers deliberately depicted a leaf fragment with all its details because they wanted to draw parallels between plant cells and human skin cells, which also require moisture and nourishment. The emblem represents the “circle of life,” and the large letter “G” at the center has already become Garnier’s signature mark.

Meaning and history

The logo of the well-known French cosmetic brand has been around for more than 115 years. All this time, it has accurately reflected its line of business, clearly presenting itself in all spheres – from consumer to marketing. The logo design is clean, open, and welcoming, emphasizing the pursuit of beauty and health. Currently, it has five emblems and several variations of them.

What is Garnier?

Garnier is a division of the global cosmetic conglomerate L’Oreal. It is a French brand specializing in the production of beauty and health products. The company was founded in 1904 and named after its founder, Alfred Amour Garnier, who started the business with the invention of a hair product based on plant components. Since the 1980s, the company has been widely using natural extracts of herbs and fruits.

1884 – 1904

The first logo was in the form of an oval medallion. At the center was an image of a mower in a meadow. He was mowing grass against the backdrop of several tall trees. Overall, the composition resembled an old engraving done with printing press impressions. It was surrounded by a wide band with several inscriptions: at the top was the phrase “J’ai seme et je moissonne.” This is a slogan in French. Below, separated by two lateral points, was the company’s name – “Garnier.” A bold serif font was used for the text. The emblem was surrounded by a double thin frame: the inner line was slightly wider than the outer one.

1904 – 1996

The original logo contains many words. Due to the abundance of letters, the inscription is difficult to read. The words are piled on top of each other: in the middle – Garnier, above it – Laboratoire, to the right – Paris. They are written in thin lowercase letters.

1996 – 2002

This year’s version acquired an individual font, which was used in subsequent logos. But the word Paris remained illegible, as it was written in too small letters.

2002 – 2009

The company left only the brand name on its branding. Developers increased the font size so that the word Garnier stood out clearly. Next to it (top left) appeared three multicolored circles: green, yellow, and pink. Each of them had an individual pattern.

2009 – 2021

The emblem of the cosmetic brand underwent changes again. In this version, designers removed two circles, shifted and enlarged the third, and changed the letters from gray to dark olive.

The evolution of the identity of the French cosmetic brand went from standard to original. Therefore, at the beginning of its career, the company had a classic logo, usually used in this industry to look good both on narrow tubes and on wide cans. At the turn of the 20th and 21st centuries, large dots of different colors appeared next to the word “Garnier”: green, yellow, pink. They indicated the ingredients of the cosmetics and emphasized their naturalness. In the modern version, the dot remained – just one, but very large, turned into a circle. Designers shifted it to the right and made it the background for the first two letters of the brand name – “G” and “A.” The veins of a green leaf are visible on it.

For the logo, developers chose a font that most closely resembles two fonts – Univers and Helvetica. If you look closely, you can see that the symbol is a combination of personal symbols. For example, “G” and “E” speak of individual designs, which in shape are exact copies of each other but flipped.

Garnier’s brand palette includes three shades of green: #407E06 – avocado, #042B19 – acid green, and #BCCF11 – dark green.

2021 – today

The designers worked on the color, texture of the leaf, and font. As a result, the green palette shifted towards the lighter spectrum, the veins in the circle became much more distinct, and the letters acquired an elongated shape, although they remained in the same font. Additionally, developers removed half of the letter “A” from the circle, leaving a single “G” at the center of the leaf.

Font and Colors

In the modified version, the Helvetica Now font was used – a clean Swiss classic font adapted to modern design. The characters are now elongated, so they look taller than in previous logos. The green color has become slightly lighter.

Garnier color codes

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