Garnier is a French cosmetic brand that produces hair and skincare products. Works since 1904. Founded by businessman Alfred Amour Garnier.
Meaning and history
The logo of a famous cosmetic brand from France is over 115 years old. All this time, he accurately reflects her occupation, lucidly representing in all areas – from consumer to marketing. The logo design is clean, open, welcoming, emphasizing the desire for beauty and health. At this time, he has five emblems and several of their variations.
1884 – 1904
The first logo was shaped like an oval medallion. In the center was a mower in a meadow. He was mowing the grass against the backdrop of several tall trees. In general, the composition resembled an old engraving made from prints by printing. It was surrounded by a wide strip containing several inscriptions: at the top was the phrase “J’ai seme et je moissonne.” This is a slogan in French. Below, separated by two lateral dots, was the name of the company – “Garnier.” Bold serif type was used for the text. Along the edge, the emblem was surrounded by a double thin border: the inner line was slightly wider than the outer one.
1904 – 1996
The original logo contains a lot of words. Due to the abundance of letters, the inscription is difficult to read. The words are piled on top of each other: in the middle – Garnier, above him – Laboratory, to the right – Paris. They are in thin lowercase letters.
1996 – 2002
This year’s version acquired a customized font that was used in subsequent logos. But the word Paris was still illegible, as it was written in too small letters.
2002 – 2009
The company left only the brand name on the branding. The developers increased the font to make the word Garnier stand out clearly. Next to it (top left) were three multi-colored circles: green, yellow, and pink. Each of them had an individual pattern.
2009 – 2021
The cosmetic brand emblem has been changed again. In this version, the designers removed two circles, shifted and enlarged the third, and changed the letters from gray to dark olive.
The development of the identity of the French cosmetics brand moved from standard to original. Therefore, at the beginning of its career, the company had a classic logo, such as are commonly used in this industry, to look good on both narrow tubes and wide cans. At the turn of the 20th and 21st centuries, large dots of different colors appeared next to the word “Garnier”: green, yellow, pink. They presented the ingredients of the cosmetics and emphasized its naturalness. A point remains in the modern version – only one, but very large, turned into a circle. The designers shifted it to the right and made the background for the first two letters of the brand name – “G” and “A.” The veins of a green leaf are visible on it.
For the logo, the developers chose a typeface that most closely resembles two fonts at once – Univers and Helvetica. If you look closely, you will notice: the icon represents their combination with personal symbols. For example, “G” and “E” speak about individual design, which in shape are an exact copy of each other, but upside down.
Garnier’sGarnier’s emblem’s signature palette includes three shades of green: # 407E06 – avocado, # 042B19 – acid green, # BCCF11 – dark green.
2021 – present
The designers have worked on the color, texture of the sheet, and typeface. As a result, the green palette was shifted to the light spectrum, the veins in the circle became much more distinct, and the letters got an elongated shape, although they were retained in the same font. In addition, the developers removed half of the “A” from the circle, leaving a single “G” in the center of the sheet.
Font and Colors of the Emblem
The modified version uses the typeface Helvetica Now, a pure Swiss classic font adapted to modern designs. The symbols are now elongated, so they look taller than in previous logos. The green color has become slightly lighter.