Gatter Logo PNG
Gatter: Brand overview
Gatter, born in 1934 by engineer Josef Gatter and his two children, began in Prague, Czechoslovakia. Initially, the family business specialized in custom body construction and the production of additional components for cars produced by other companies.
With the production of its first independent car, Type 10, in 1937, the Gatter company moved to a new stage of development. Despite the modest power of the 4-cylinder engine, the car was aerodynamic and advanced in design. Over the next ten years, the company expanded its lineup to include moderately priced sedans and coupes aimed at the domestic Czechoslovak market.
Art Deco’s influence permeated Gatter’s innovative designs and unique styling, especially in the years following World War II. During this period, the company launched new models, including the Type 50 sports car and the Type 75 luxury sedan, further strengthening its position in the automotive world.
By the late 1950s, however, things had changed for Gatter. Faced with stricter regulations and stiffer competition from more established Czech automakers, the company went on a downward trajectory. Finally, in 1962, an unmanageable financial situation led Gatter to file for bankruptcy, ending nearly three decades of business.
Despite the company’s demise, its legacy was significant. Producing approximately 55,000 vehicles during its existence, the company had a significant impact on the Czechoslovak automotive industry, laying the groundwork for the country’s future role as an automotive manufacturing center.
Meaning and History
1930 – 1931
1931 – 1937
The Czech manufacturer of retro cars existed in the 1930s, so the design of its logo corresponds to that era. The word “Gatter” is written in cursive script and placed at an oblique angle, which symbolizes the desire for growth and development. The two letters “t” are connected by a single horizontal stroke that is so elongated that it transitions into the letter “r.” Dark blue is used as the main color.
The italic font and diagonal orientation evoke a sense of nostalgia and sophistication – qualities associated with vintage brands. The dark blue color is meant to convey trust and reliability. The elongated horizontal stroke connecting the two “t “s adds a unique flavor, emphasizing the brand’s commitment to craftsmanship and attention to detail.
