GAZ Logo


The GAZ logo is a minimalist representation featuring a deer as its central figure. Е The design employs a range of gray shades with black outlines and a silvery gradient, giving it the appearance of a shiny metallic surface. The brand’s name is inscribed at the bottom in bold Cyrillic letters.

Deers are often linked with agility, freedom, and movement, qualities that resonate with the automotive industry. By choosing a deer as its symbol, the company pays homage to these attributes. The minimalist style underlines the focus on essentials, emphasizing function and effectiveness over unnecessary embellishments.

The grayscale and metallic gradient aren’t merely aesthetic choices but also carry meaning. Gray often signifies neutrality, balance, and timeless quality. The silvery gradient introduces a futuristic touch that aligns well with the ever-changing technology of the automotive world.

Incorporating Cyrillic letters for the brand name also serves a dual function. First, it acknowledges the company’s origin and roots. Second, it adds a layer of cultural identity, standing apart in a global market often dominated by Latin scripts. The bold lettering exudes strength and durability, reinforcing the robustness associated with the brand.

Speaking of GAZ, using Cyrillic letters affirms its solid footing in its country of origin while opening the door to international recognition. It’s as if the brand is both a local hero and a player on the international stage.

The metallic look of the deer and the bold Cyrillic name make the logo versatile for various applications, from car grilles and wheels to company letterheads and promotional material. Such a design remains visually striking, whether scaled up for a billboard or scaled down for a business card.

Deers in symbolism often relate to spirituality, sensitivity, and intuition. In the automotive context, these qualities translate to innovation, consumer understanding, and foresight in business decisions. By featuring a deer in its logo, the company celebrates its commitment to technological excellence and understanding its clientele’s deeper needs and aspirations.

This logo is more than just a stylish identifier; it’s a narrative device. Every design element tells a part of the company’s story, from its choice of animal and color to its script. Through its elegant minimalism and thoughtful symbolism, the logo captures the essence of a brand dedicated to innovation, quality, and a deep-rooted sense of identity.

GAZ: Brand overview

Founded: 1932
Founder: Oleg Deripaska
Nizhny Novgorod, NIZ, Russia
Established in 1932 in the city then known as Gorky, now Nizhny Novgorod, GAZ—or Gorkovsky Avtomobilny Zavod—started its journey as a prominent player in the Soviet automotive industry. Initially, the factory was equipped with machinery and know-how from the Ford Motor Company and began by crafting Russian adaptations of Ford’s Model A and Model AA trucks.

As the years rolled on, between the 1930s and 1950s, GAZ diversified into producing passenger cars, introducing iconic models like the M-1, M-20 Pobeda, and Volga. These vehicles made the company one of the mainstays of Soviet car manufacturing.

With the collapse of the Soviet Union in the 1990s, GAZ transitioned from a state-run entity to a private enterprise. Nonetheless, it maintained its standing as a top-tier producer of commercial vehicles in Russia.

In the present day, GAZ Group has widened its portfolio to include an array of automotive products, such as light commercial vehicles, buses, trucks, engines, and passenger cars. It markets these under various brands, including Gazelle, Sobol, and Volga. The company’s manufacturing operations continue to be headquartered in Nizhny Novgorod, where it was founded more than nine decades ago.

GAZ stands as a historical pillar in the Russian automotive sector, signifying both the legacy of the Soviet era and the evolving dynamism of modern Russian industry.

Meaning and History

GAZ Logo History

1932 – 1946

GAZ Logo 1932

1946 – 1950

GAZ Logo 1946

1950 – 1956

GAZ Logo 1950

1956 – 1986

GAZ Logo 1956

1986 – 1996

GAZ Logo 1986

1996 – 1997

GAZ Logo 1996

1997 – 2015

GAZ Logo 1997

2015 – today

GAZ Logo