GAZ Logo


GAZ: Brand overview

Founded in 1932 in the city of Gorky (now Nizhny Novgorod), GAZ – the Gorky Automobile Plant – began its journey as a prominent player in the Soviet automobile industry. Initially equipped with Ford Motor Company equipment and know-how, the plant began by building Russian adaptations of Ford’s Model A and Model AA trucks.

Over time, between the 1930s and 1950s, GAZ switched to producing passenger cars, introducing such iconic models as the M-1, M-20, Pobeda, and Volga. These cars made the company a staple in the Soviet automobile industry.

After the collapse of the Soviet Union in the 1990s, GAZ changed from a state-owned enterprise to a private one. Nevertheless, it retained its position as the leading manufacturer of commercial vehicles in Russia.

Currently, GAZ Group has expanded its portfolio to include a wide range of automotive products such as light commercial vehicles, buses, trucks, engines, and passenger cars. It is sold under various brands, including Gazelle, Sobol, and Volga. The company is still headquartered in Nizhny Novgorod, where it was founded more than nine decades ago.

GAZ is a historical pillar of the Russian automotive industry, embodying both the legacy of the Soviet era and the dynamically developing modern Russian industry.

Meaning and History

GAZ Logo History

1932 – 1946

GAZ Logo 1932

1946 – 1950

GAZ Logo 1946

1950 – 1956

GAZ Logo 1950

1956 – 1986

GAZ Logo 1956

1986 – 1996

GAZ Logo 1986

1996 – 1997

GAZ Logo 1996

1997 – 2015

GAZ Logo 1997

2015 – today

GAZ Logo

The symbol of GAZ is a deer, depicted on the logo in a minimalist style and imitating the emblem of a car. The combination of several shades of gray with the addition of black contours and silver gradients creates the impression of a shiny metallic surface. The brand name is written at the bottom in bold Cyrillic letters.

The minimalistic design of the deer symbol probably serves to make the logo easily recognizable and can be scaled down for different applications without losing detail. The use of multiple shades of gray and metallic sheen creates a sense of sophistication and technological advancement. Bold Cyrillic letters in the brand name emphasize the company’s roots and reinforce the overall visual weight of the logo.