Gemballa Logo PNG
Gemballa uses a global logo because it represents our planet. It symbolizes the international level – the fact that the cars of this manufacturer drive around the world, as proof – a personal inscription on the background of the globe. Another important detail is the shield. It represents excellent protection and superior product quality.
Gemballa: Brand overview
Gemballa began before its official launch. In the late 1970s, Uwe Gemballa was modifying BMW and Porsche interiors in Leonberg, near Stuttgart, with leather trim, custom dashboards, and advanced audio and video systems. In 1981, the company was formally founded as Gemballa and started producing aerodynamic programs for Porsche 911, 924, and 928 models, while also completing an interior project for Mercedes-Benz through AMG.
In 1985, Germany’s KBA registered Gemballa as a car manufacturer. The same year brought the Avalanche, based on the Porsche 911 Turbo 930, with wide bodywork, Ferrari Testarossa-style side intakes, and a heavily rebuilt cabin. The Cyrrus cabriolet followed on the same base. In the 1980s, Gemballa became known for extreme luxury tuning, with rear-view cameras, dashboard monitors, fax machines, and publicity links with Pioneer.
In the 1990s, demand shifted toward less aggressive styling. Gemballa opened a California office and kept working with newer Porsche 911 generations. In 1998, the company moved to its current facility in Leonberg. In 2001, the Gemballa GTR 600, based on the Porsche 996 GT3, set a Nürburgring Nordschleife road-car record of 7 minutes 32.5 seconds, beating TechArt.
In the 2000s, Gemballa expanded its lineup with the Cayenne Aero III package and the 2007 Mirage GT, based on the Porsche Carrera GT. The 2008 crisis hit the luxury tuning market, and in 2010, Uwe Gemballa disappeared in South Africa and was later found dead. German authorities sealed the factory, but Andreas Schwarz and Steffen Korbach bought the brand rights in August 2010 and relaunched Gemballa GmbH. Later projects included Tornado, Mistrale, and a McLaren MP4-12C GT package.
Meaning and History
The modern company Gemballa has a high status and recognition by many drivers from different countries. This is evidenced not only by the multi-million dollar profit but also by the luxurious visual identity. The logo shows the classic rigor of black, the energy of red, and the neutrality of white. This combination allows you to create images with a distinctive charm and extravagance.
In addition, the chosen palette is traditional for the automotive industry. White, red, and black are often used for high-end luxury car brands. But such an icon appeared only after some time. Initially, the company had a different name and a simpler logo. Founder Uwe Gemballa created the brand back in 1981.
At that time, it was called G-Topline Automobiltechnik GmbH & Co. KG, and the corresponding emblem. But in 2010, the entrepreneur went missing, and the company went bankrupt. The situation was saved by the current president of Gemballa GmbH, Andreas Schwarz. He brought the company to a leading position and made it one of the best in its field. During this period, rebranding and creating a new style for the renewed enterprise also began.
What is Gemballa?
This German automotive engineering business, headquartered in Leonberg, is known as one of the most extreme Porsche tuners, creating powerful and original vehicles. The company, founded by Uwe Gemballa, transforms outstanding Porsche models into impressive machines through extensive modifications, from serious engine upgrades that elevate performance to radical body alterations. The company’s portfolio includes legendary designs based on Porsche models, especially the 911 and Cayenne series. Beyond Porsche, the company also modifies high-end vehicles, solidifying its status as a leading name in exclusive tuning projects for luxury cars.
2011 – 2017
Having become the head of the company, A. Schwartz made many adjustments to the work and also decided to create a new logo. It reflected the company’s values and respect for a key figure, Uwe Gemballa. Black was chosen as the background for the image. In the context of the brand style, it means classics, rigor, and elegance simultaneously. In addition, it immediately catches the eye and is quite memorable.
Usually, black is used for font design. But Gemballa designers departed from the traditional design and created a real, exclusive logo with an expressive black background. At the top was the company’s name, painted white and framed by thin white lines.
The font was quite unusual. The letters had the same size and looked like one continuous strip. The inscription’s readability faded into the background, but it favorably emphasized the brand name. In the middle was another attribute of Gemballa – an icon in the form of a twisted spiral of the letter G. For the symbol’s design, bright red color was chosen, which goes well with white and black.
2017 – today
In 2017, the company again decided to change the visual concept. This was the desire to update the style and make the emblem more modern. The basis of the logo was its previous version, with additions and improvements. Features of the new concept include:
- adding inscriptions;
- preservation of colors;
- The appearance of a new element in the form of a globe icon.
In addition, the thematic, elegant style was preserved, which emphasized Gemballa’s status. The new addition in the form of a globe appeared for a reason. The company entered the global market and expanded its reach. The new badge was a direct reflection of this change.
Font and Colors
The Gemballa logo is recognizable and unique. It reflects the brand’s values and, at the same time, conveys a respectful attitude towards the founder in modern management. This is evident in the addition of an inscription by Uwe Gemball in English. A very unusual and difficult-to-read font was chosen for the design. The letters are strongly elongated and inscribed by hand. This design adds a special charm and emphasizes exclusivity.
The unique inscription is complemented by the word Design, made in large block letters located at some distance. Although the word marks are made in different formats, they complement each other favorably. The upper part of the logo remained unchanged. It bears the inscription “Gemballa,” set in soft, voluminous letters. The coloring includes three colors:
- red;
- black;
- white.
The background color is black. The Uwe Gemballa lettering uses a combination of black and white, with the globe icon and top lettering in neutral white and the Design lettering in a vibrant red hue. The combination of rather contrasting colors makes the logo memorable and unique.