General Motors (GM) Logo PNG
The company offers a full range of services related to mechanical engineering – this is the main message of the emblem. General Motors logo is an example of minimalism and completeness. Lines and symbols leave the impression of a self-contained and harmonious structure.
General Motors: Brand overview
| Founded: | September 16, 1908 |
| Founder: | William C. Durant, Charles Stewart Mott, Frederic L. Smith |
| Headquarters: | Detroit, Michigan, U.S. |
| Website: | gm.com |
Meaning and History
In the 1900s, entrepreneur William Durant owned a Durant-Dort Carriage company, which made horse-drawn transport and was a leader in its industry. She was in Flint, Michigan. In 1904, James H. Whiting, the Flint Wagon Works owner, sold him the Buick Motor Company. Then the new owner enlisted Charles Stewart Mott, his business partner, and four years later opened the General Motors Company holding company. He had previously agreed on the name with General Electric.
The company’s first acquisition was Buick. It then bought out Oakland (the predecessor of Pontiac) and the brands Elmore, Cadillac Reliance Motor Truck, Rapid Motor Vehicle (GMC’s predecessor). A year later, an attempt was made to get hold of the Ford Motor Company. For the transactions, the head of GM took out loans from banks, which succumbed to the panic of 1910-1911 and demanded that Durant be removed from office because, according to bankers, the company was too young and could not cope with the repayment of loans. The Board of Directors followed her instructions.
William Crapo returned to the automotive industry, founding Chevrolet Motor Company with Swedish race car driver Louis Chevrolet. Since 1915, he managed it himself, and in 1916 GM re-registered the General Motors Corporation. A year later, the founder of the Chevrolet Motor Company, which quickly became successful, acquired its controlling stake. In the spring of 1918, he merged the two firms, leaving the name GM. However, two years later, Pierre S. du Pont, who had supported the General Motors purchase, deposed Durant and replaced him with Alfred P. Sloan.
The new leader introduced a rule to change the style of cars every year and used the latest pricing strategy, ranking all models according to a cost grid. That is, they ungrouped the expensive and inexpensive series. His policies led to the company’s heyday, which from 1931 to 2007 occupied more than 50 percent of the United States car market and was the largest manufacturer. Each step of the organization, naturally, was reflected in its identity, which changed seven times.
What is General Motors?
It is the largest American carmaker with well-known brands such as Cadillac, GMC, Buick, and Chevrolet.
1908 – 1938
The corporate logo was very simple in the early years and looked more like an information plate than a graphic emblem. It contained the main information: name, year of foundation, registration date, and much more. They were black lettering on a white background.
1938 – 1964
In 1938, the car manufacturer got a real logo. It was a vertical two-color rectangle that was divided into two parts. Above was the designation “GM” – an abbreviation for the full name of the enterprise. The letters were large, elegant, and serif. They were painted light gray in contrast to the black background. The lower zone, on the contrary, was light, and on it, in two lines, there was detailed decoding of the name – “General Motors.” This inscription was made in a more modern font – smooth, bold, grotesque.
1964 – 1967
In the second logo, the designers focused on the abbreviated version of the name and moved the expanded name outside the icon. The letters “GM” were in the center of a square with a double border of alternating white and blue stripes. The developers changed the font of the acronym: they removed the serifs and added a “G” curly element at the bottom.
1967 – 2021
The following emblem has been in use for a very long time. It was as simple as possible since the authors removed almost all of the elements. All that’s left is the abbreviation and the white rectangle below it on a blue background. The designers also removed the edging of the square. Only the colors have survived – blue and white.
2001 – 2010
At the same time, another logo was introduced – a glossy analog of the sign, which has been used since 1967. It had a three-dimensional frame that resembled a ledge with edges. In the center, against the background of “GM,” there was a horizontal wave, dividing the emblem in two. Both the letters and the background had a gradient.
2010 – 2021
In 2010, the developers added a metallic shade to the sign and enhanced the 3D effect. Due to the rearrangement of shadows and highlights, the logo acquired volume. The color was softened, but the gradient remained (both on the letters and the square).
2016 – 2021
The automaker has approved a new lettering style. The company name was written in a wide-spacing sans-serif typeface. All characters were in uppercase. This option was mainly used on the official website, while the branded square with the abbreviation flaunted on the machines.
2021 – today
For the first time since 1964, General Motors undertook a major logo redesign, focusing on sustainability and the latest technology. With its sign, the company tried to emphasize its focus on the production of electric vehicles. The updated version has moved the abbreviated name to lowercase and placed it in a square box with rounded corners.
Such a soft design with a blue and white palette emphasizes the desire to protect the sky, air, and clouds. Especially for this, the developers have depicted the letter “m” in the form of a plug from an electrical cord. There was also a functional use for the stroke at the bottom of the letters: it is an impromptu socket. Located next to them, “g” has a shortened tail section, which looks harmonious in height.
General Motors: Interesting Facts
General Motors (GM), started by William C. Durant in 1908, is a major player in the global car industry, headquartered in Detroit, Michigan.
- Brand Variety: GM has managed several well-known brands, such as Chevrolet, Buick, GMC, Cadillac, and more. Although not all are still made, each brand has helped define GM.
- Safety Firsts: GM led in vehicle safety, conducting the first crash test in 1934 and introducing airbags in 1973, setting new standards for car safety.
- Early Electric Cars: In the 1990s, GM made the EV1, one of the first mass-produced electric cars. Despite its end and the following debates, it marked GM’s early steps into electric vehicles.
- World War II Contribution: GM supported the Allied forces in World War II, making military vehicles and equipment. President Roosevelt called it “the arsenal of democracy.”
- Worldwide Operations: GM operates in over 30 countries and sells cars in about 140 countries, showing its global reach.
- Sales Leadership: GM was the top global car seller for 77 years, from 1931 to 2007, showcasing its long-term industry dominance.
- Bankruptcy and Comeback: In 2009, GM filed for bankruptcy but came back stronger, focusing on making profitable, innovative, and electric vehicles. This period earned it the nickname “Government Motors.”
- Electric Future: GM plans to go all-electric, hoping to launch 30 new electric models by 2025 and cut emissions from new light-duty vehicles by 2035.
- Self-Driving Cars: GM is developing autonomous vehicles through Cruise Automation, showing its commitment to future car technologies.
- Cultural Impact: GM cars have appeared in movies, TV shows, and songs, making the brand a part of American culture and innovation.
GM’s story is one of pioneering, adapting, and pushing forward, reflecting its significant impact on the car industry and its direction for the future.
Font and Colors
General Motors has always used an abbreviated version of the name, made up of the first letters. In each version of the logo, the abbreviation is central and has an underscore in the form of a miniature rectangle.
The main typeface for the text part is Gothic FB Cond Medium. It is a sans-serif typeface with straight letters and a curly “G” at the bottom to visually add stability to it.
The color scheme is standard: at any time, it consisted of a combination of white and blue, the shades of which were repeatedly changed. An early version used black.
General Motors color codes
| Blizzard Blue | Hex color: | #23bee0 |
|---|---|---|
| RGB: | 35 190 224 | |
| CMYK: | 84 15 0 12 | |
| Pantone: | PMS 3125 C |
| Bright Cerulean | Hex color: | #03abdc |
|---|---|---|
| RGB: | 3 171 220 | |
| CMYK: | 99 22 0 14 | |
| Pantone: | PMS 312 C |
| French Bluel | Hex color: | #0073d4 |
|---|---|---|
| RGB: | 0 115 212 | |
| CMYK: | 100 46 0 17 | |
| Pantone: | PMS 285 C |
What is GM’s new logo?
The current General Motors logo consists of the lowercase letters’ gm’ enclosed in a square frame with rounded corners. They underline that used to be under the acronym is now only under the ‘m’. The base of the color scheme is blue with a gradient.
Who designed the new General Motors logo?
The new General Motors logo was created by an in-house design team led by Sharon Gauci, the CEO of Industrial Design.
When did General Motors change their logo?
The fifth General Motors logo appeared in 2021. It was introduced on Friday, January 8th, in the announcement of the ‘Everybody In’ marketing campaign. GM said the new identity would begin on Monday.
Why did General Motors change their logo?
General Motors’ latest identity update was linked to the ‘Everybody In’ marketing campaign. The purpose of this event is to show the manufacturer’s transition to electric vehicles. The blue color of the logo symbolizes a clear sky with no emissions.
