Georgia Aquarium Logo

Georgia Aquarium LogoGeorgia Aquarium Logo PNG

The fish logo of the Georgia Aquarium reflects the essence of the brand. After all, it belongs to one of the world’s largest aquatic zoos. It is a collective image that embodies all its inhabitants, even those without a tail or fins.

Georgia Aquarium: Brand overview

Founded:November 23, 2005
Atlanta, Georgia, U.S.
Georgia Aquarium is the third largest aquarium in the world, second in size only to China’s Chimelong Ocean Kingdom and Singapore’s South East Asia Aquarium. This is not just an entertainment facility but a large-scale scientific center where research is carried out on the underwater world and ways of interacting with its inhabitants are studied. Nonprofit employees learn to care for marine animals in captivity and their natural habitat. All this helps to develop zootechnical knowledge and contributes to the conservation of the biodiversity of the world’s oceans.

Meaning and History

Georgia Aquarium Logo History

The creation of the Georgia Aquarium was financed by the American billionaire Bernard “Bernie” Marcus. His idea was to open an aquarium in Atlanta to support the city’s economy and, at the same time, be used for educational purposes. The Coca-Cola company provided the building land and was free of charge. She highlighted an area near another local attraction, the Centennial Olympic Park.

Georgia Aquarium opened in 2005, four years after Bernard Marcus proposed to build it. Businessman Jeffery Scott Swanagan became the first director and co-founder of the water zoo. He led most of the processes, including the design of the building and the purchase of animals.

What is Georgia Aquarium?

Georgia Aquarium is the largest aquarium in the United States and throughout the Western Hemisphere. As its name suggests, it is located in the state of Georgia. Specifically in Atlanta. Visitors to this aquatic zoo can see giant sea devils, bottlenose dolphins, black sea lions, beluga whales, whale sharks, and other exotic inhabitants of the world’s oceans.

When Georgia Aquarium opened, it was recognized as the world’s largest aquarium. And although recently he has lost this honorary title, its scale is still amazing. The huge indoor space with tens of millions of liters of water contains seven exhibits and galleries. There are animals from different regions of the world, and special living conditions have been created for them, close to real ones.

Georgia Aquarium Symbol

Despite the high cost of tickets to Georgia Aquarium, its attendance breaks all records. After all, there, you can not only look at African penguins or eared seals but also dive into a tank with sharks, go to a 4D cinema or catch garbage in augmented reality.

Since 2005, Georgia Aquarium has used a logo consisting of its name and a large blue “G” with a fishtail. Although, perhaps, the artists depicted the tail fin not of a simple fish but of some marine mammal – for example, a whale or a dolphin. The “G” is above the gray lettering and is center aligned.

The hint of a fish theme in the emblem of Georgia Aquarium is very relevant because this oceanarium contains thousands of different inhabitants of the world’s oceans. By the way, “G” has not only an obvious fishtail but also a hidden fin – it is formed by negative space inside the letter. This fragment is rounded and looks more elegant than the tail sticking out from behind. From another point of view, the inside of the “G” resembles the open mouth of some marine predator.

Font and Colors

Georgia Aquarium Emblem

There are two fonts similar to those used by the creators of the Georgia Aquarium wordmark. One of them is called Bank Gothic Medium. It was developed in the early 1930s, printed by Morris F. Benton, and intended for promotional materials. Its closest analog is Banker Square Bold. This is a geometric grotesque that contains square letters with rounded corners.

The brand’s signature colors are Aquarium Blue (#1E4287) and Aquarium Gray (#8A8A8D). They are represented in the logo. Blue is associated with water, so the choice of palette is symbolic.

Georgia Aquarium color codes

Medium Electric BlueHex color:#00529f
RGB:0 82 159
CMYK:100 48 0 38
Pantone:PMS 2945 C
Dark GrayHex color:#a6b2b7
RGB:166 178 183
CMYK:9 3 0 28
Pantone:PMS 7542 C