Georgia Aquarium Logo PNG
The Georgia Aquarium’s fish logo reflects the essence of the brand. After all, it belongs to one of the world’s largest aquatic zoos. It is a collective image that embodies all its inhabitants, including those without tails or fins.
Georgia Aquarium: Brand overview
The Georgia Aquarium was built around Bernie Marcus, co-founder of Home Depot. Born in Newark to Jewish immigrants from Russia, Marcus made his fortune after Home Depot opened its first two Atlanta stores on June 22, 1979. The idea for an aquarium came in 1990, during his 60th birthday dinner at Monterey Bay Aquarium, where he saw how strongly marine life affected visitors of different ages.
In November 2001, Marcus announced plans for a major aquarium in downtown Atlanta. Before construction, he and his wife, Billi, visited 56 aquariums across 13 countries and consulted biologists, veterinarians, architects, and animal care experts. Building began in 2003 on a 20-acre site north of Centennial Olympic Park. Marcus donated $255 million through the Marcus Foundation, with no public funding used.
The Georgia Aquarium opened on November 23, 2005. At the time, it was the world’s largest aquarium by water volume, holding more than 8 million gallons. Its main attraction was Ocean Voyager, a 6.3-million-gallon tank sponsored by Home Depot and designed for whale sharks. Ralph, Norton, Alice, and Trixie became the first whale sharks kept outside Asia. More than 2.3 million people visited in the first year.
In 2007, Ralph and Norton died after serious health problems, leading the aquarium to review treatment procedures and add two new males from Taiwan, Taroko and Yushan. In 2011, the $100 million AT&T Dolphin Tales exhibit opened. In 2012, the aquarium asked NOAA to import 18 belugas from Russia, but the request was denied in 2013. During its first decade, Georgia Aquarium welcomed more than 43 million visitors and supported about $6.9 billion in investment in nearby Atlanta.
Meaning and History
The Georgia Aquarium was financed by the American billionaire Bernard “Bernie” Marcus. His idea was to open an aquarium in Atlanta to support the city’s economy and serve as an educational resource. The Coca-Cola Company provided the land for the building free of charge. She highlighted an area near another local attraction, the Centennial Olympic Park.
The Georgia Aquarium opened in 2005, four years after Bernard Marcus proposed building it. Businessman Jeffery Scott Swanagan became the first director and co-founder of the water zoo. He led most of the processes, including the building’s design and the purchase of animals.
What is Georgia Aquarium?
The Georgia Aquarium is the largest aquarium in the United States and throughout the Western Hemisphere. As its name suggests, it is located in Georgia. Specifically in Atlanta. Visitors to this aquatic zoo can see giant sea devils, bottlenose dolphins, black sea lions, beluga whales, whale sharks, and other exotic inhabitants of the world’s oceans.
When the Georgia Aquarium opened, it was recognized as the world’s largest aquarium. And although recently he has lost this honorary title, its scale is still amazing. The large indoor space, which holds tens of millions of liters of water, contains seven exhibits and galleries. Animals from different regions of the world are kept in special living conditions that are as close to their natural ones as possible.
Despite the high ticket prices at the Georgia Aquarium, attendance there breaks all records. After all, there, you can not only look at African penguins or eared seals but also dive into a tank with sharks, go to a 4D cinema, or catch garbage in augmented reality.
Since 2005, the Georgia Aquarium has used a logo featuring its name and a large blue “G” with a fishtail. Perhaps the artists depicted the tail fin not of a simple fish but of a marine mammal, such as a whale or a dolphin. The “G” is above the gray lettering and is center-aligned.
The hint of a fish theme in Georgia Aquarium’s emblem is especially relevant, as the oceanarium houses thousands of marine species. By the way, “G” has not only an obvious fishtail but also a hidden fin – it is formed by negative space inside the letter. This fragment is rounded and looks more elegant than the tail sticking out from behind. From another point of view, the inside of the “G” resembles the open mouth of some marine predator.
Font and Colors
There are two fonts similar to those used in the Georgia Aquarium wordmark. One of them is called Bank Gothic Medium. It was developed in the early 1930s, printed by Morris F. Benton, and intended for promotional materials. Its closest analog is Banker Square Bold. This is a geometric grotesque with square letters whose corners are rounded.
The brand’s signature colors are Aquarium Blue (#1E4287) and Aquarium Gray (#8A8A8D). They are represented in the logo. Blue is associated with water, so the choice of palette is symbolic.