“Get Joy” has introduced a comprehensive visual refresh that reflects new expectations among dog owners regarding food quality and health benefits. The work was developed by the agency The Working Assembly, which proposed a modern brand image with a strong emotional focus.
In its new look, Get Joy emphasizes its core priorities: caring for pets through high-quality nutrition and products that support gut health. The logo retains its green color, with the shade deepening, while the typeface has adopted soft, flowing forms that evoke natural origins and a thoughtful attitude toward animals.
The agency’s work included analysis of current visual trends and consumer preferences using artificial intelligence tools. Based on the data, a brand visual style was created to elicit genuine responses from pet owners and build a strong emotional connection.
The updated style highlights Get Joy’s commitment to meeting the expectations of an audience that prefers pet food comparable in quality to human-grade products. Packaging now features lively photographs of dogs, clean typography, and rich color tones.
Company founder Tom Arrix noted that the changes help demonstrate the care and attention Get Joy puts into developing its products. The brand focuses on creating nutrition that supports pet health and brings joy to their owners.
